View this issue online at www.todayscoach.com/April2004/041204.html
Monday, April 12,
In this special Today's
Coach, we remember a landmark time in coaching AND
CoachVille history - the first Certified Coach
Intensive (CCI) in Phoenix, AZ.
in this Issue:
- Re-creating the
- Recordings from
several segments from the event
- An opportunity
to buy the complete 11 CD program for just $97.00
- CCI teleconference
series starting soon
was the very first CoachVille Coaching intensive.
It was lead by Thomas Leonard and me in Phoenix in May
first thing I can tell you: it was HOT! It was 105
degrees outside and the air conditioning wasn’t
completely working in the hotel.
that couldn’t compare to the heat caused by the buzz
surrounding this event.
explain. Thomas Leonard was the founder,
spokesperson and leading innovator of the coaching
profession. But after selling Coach University
several years earlier he had been relatively quiet on
the subject of coach training.
after we started CoachVille as a community for coaches
in 2001 the fire of creativity started to burn again.
And with the help of over 1000 coaches in what we call
the CoachVille Research and Development team, we created
the Coachville coaching system - the 15 Coaching
proficiencies, clarifiers, frameworks, communication
style points and deliverables.
an amazing body of work that truly articulates how
effective coaching looks, feels and sounds.
Coaching is a lifestyle as much as it is a profession
and a highly evolved form of relating. Our mission
at CoachVille is to improve the quality of coaching
worldwide, and this program is a BIG step forward in
back to the scene of the event, Thomas had many loyal
fans and this 2-day training in Phoenix to unveil the
coaching system was a pilgrimage of sorts for many in
the coaching profession.
coaches and new coaches alike made their way to the
desert to be a part of it.
we have produced many 2-day coaching intensives since
that first one, none were anything like it. What
you are about to hear is an almost unedited recording.
Just like a good recording of a live concert it has the
energy as well as the flaws. I hope you enjoy it.
final comment before we get to the program. Thomas
passed away a year ago in February 2003. For
those of us who live it and love it we are eternally
grateful to him. And it is with great love
and appreciation for his life and his work that I share
this program with you.
now… a few Segments from the Phoenix Coaching
Thomas introduces the CoachVille coaching system
including proficiencies and clarifiers click
Thomas talks about the clarifier, addressed vs.
avoiding; In a funny moment Thomas shares about
his early coaching experience which leads into a key
point about a major coaching pitfall. click
Thomas explains where proficiencies fit into the
coaching conversation. Then he talks about how to
engage in provocative conversations and the simple power
of the "duh" question. click
Thomas shares his story about letting
go of his life purpose (which is hysterical) and just
"being great". Then he talks about how
to elicit greatness in others. click
Thomas and Dave talk about the relevance of
frameworks to the coaching process. Then Thomas
talks with a few participants about the framework
"It's all solvable, or it's not". click
the 11 CD Set
Includes the 2 full days from the first Certified Coach
Intensive plus the recording of the Sunday brunch on the
"future of coaching".
This is Thomas at his best. If you knew and
loved him, you'll enjoy having this historic moment on
CD for your listening pleasure. If you never met
Thomas this is a wonderful way to hear him and learn
from his amazing wisdom.
This is the only time that the complete Coaching
System was explained in one program - including
the communication stylepoints which were not covered in
Bonus CD - The whole program
on one CD in mp3 format.
Amazing low price of just
Your CD set will be delivered in 2-3 weeks.
US residents click
NJ residents click
Original Program Description
you a Coach Who...
Has heard about the 15 Coaching Proficiencies from
CoachVille and is eager to learn them in an immersion
Has been looking for a universal coaching
model that can be adapted to a wide variety of client
types and situations?
Is considering the Certified Coach
designation track and wishes to prepare yourself for the
Certified Coach exam?
Is currently coaching and interested in
expanding the number of ways you coach, and the types of
models you use?
Is working with clients who you sense are
wanting more from you as you coach them?
Is new to the coaching game and wants to
quickly understand how to coach well instead of waiting
years to learn by trial and error?
Is working internally or externally for a
company and is seeking an open-architecture approach to
coach leaders in the company?
You Will Be Learning
5-Element CoachVille Coaching System
About the CoachVille Coaching
Is there an open-architecture coaching system available
that is effective with a wide range of clients, and
usable by coaches at all skill levels? Yes!
In this intensive, you will learn -- and become
effective with -- the newly released CoachVille Coaching
System. The highly flexible system includes the 5
elements illustrated above, and described below.
The 15 Coaching Proficiencies
The Coaching Proficiencies are the engine of the
coaching process; this is what the coach spends 90% of
his/her time doing during a typical coaching call.
The list of the proficiencies is here.
The 15 Listening Clarifiers
In order to know which of the proficiencies to use at
any given time, the coach needs to know, and sort
through, what they are hearing. Thus the 15
Clarifiers which help the coach know the nature of what
they are hearing and guides them to select the most
important element of what they are hearing. Once
this is clear (it can take just a millisecond), the
coach will naturally choose the most fitting
proficiency. The list of the clarifiers is here.
The 15 Deliverables
Deliverables are what the coach delivers. Which is
distinct from the outcomes that the client may have or
cause as a result of the coach's deliverables.
(Deliverables vs outcomes is a key distinction in
coaching.). The list of the deliverables is here.
The 15 Life Frameworks
Frameworks are places that the coach (and client) come
from in their thinking, perception, behavior and
attitudes. Frameworks expand thinking, which can
result in clients moving forward more quickly and with
less effort. Think of a space ship being launched.
It needs the thrust of booster rockets to break the
inertia/gravity/weight to get the rocket beyond the
pull/heaviness of Earth's atmosphere so that it can play
effortlessly in space, where there is no resistance.
Something similar happens to the client when their
frameworks are expanded. Blocks to success are
reduced and progress accelerates. The list of the
frameworks is here.
The 15 Communication
How you come across and interact/relate with your client
can accelerate or slow down the coaching process. We've
identified 15 aspects of communication that we call the
StylePoints. Each of these 15 StylePoints can help
you become more effective coach by tweaking your
coaching communication style. The list of the
StylePoints is here.
a Participant, you will Learn how to...
and discover how strong you are in the 15
your thinking and approach via the 15
how you relate with your clients via the 15
Communication Style Points
identify exactly what the client is saying via
add value to your clients by offering the 15
confidence as a coach by building on what you
your arms around the entire coaching process;
no more surprises.
how to articulate what you can offer your
about the future of coaching; what clients
will be wanting and needing from coaches over
the next 5 to 10 years.
from 4 to 5pm on Saturday, we'll be offering a
special one-hour program called the Strategies
for the Six-Figure Coaching Practice which
will include everything from selecting a
niche, to positioning your brand, to using
emarketing to developing passive revenue
sources. This segment is free for all
registrants in the Intensive.
and network with other coaches from you area
and from around the world who share common
interests with you.
Coaching Intensive Teleconference Series Starts Soon
We've created a CCI teleconference
series that will enable you to attend an Intensive from
the comfort of your home or office. And if the classes
themselves aren't value enough, you'll also gain access
to the Certified Coach Participant Resource area which
includes all the notes, real audios and mp3s of the live
San Francisco and New York City CCIs with Dave and
Based on CoachVille's two day live
event, the Certified Coaching Intensive, this
teleconference series is the type of immersion, highly
experiential and essential training that will fast
forward your understanding of the Proficiencies as well
as the other parts of the CoachVille Coaching system.
Here's your opportunity to really dig deep in the
classes as well as in the between class buddy calls and
The twelve week session will be
one hour per session, held on Thursdays: April 22
through July 15, 2004 at 9pm Eastern with Michael
"Coop" Cooper. The six week session will be
two hours per session, held on Saturdays: June 12
through July 24, 2004 at Noon Eastern with Rick
For more information go to http://www.certifiedcoachtraining.com/
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