Volume 1 Issue 1 Page 2 

October 1999:
Premier Issue

In this issue:

Personal Coaching: The Top Home Business of the 21st Century
Paul Edwards

Free Agents:
The workers of the future

Brenda Thibault

aming Your Business
Robert Gerrish

Today's Technology... Today

Related Links:

Top 10 Tips for Working from a Home-Based Office

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October 1999
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Calendar of Events

October 14 -1, 1999
ICF (International Coaching Federation) Annual International Coaching Conference
Orlando Florida For details, see www.coachfederation.org

Free Coaching Skills Weekends:

October 29, 30, 1999, San Francisco, CA

November 5 - 6, 1999, Orange County, CA

November 19 - 20, 1999, New York, NY

For details or how to register for Free Coaching Skills Weekends visit www.coachu.com

Body & Soul Workshop
with Cheryl Richardson,
Coach and Author

October 22 - 25, 1999
Boston, MA

November 5-8, 1999
Fort Lauderdale, FL

November 12 -14, 1999
San Francisco, CA

For details, visit

Mark your 2000 calendar!

Millenium Coaching Tour - Thomas Leonard Author of The Portable Coach, Simply Brilliant, Becoming A Coach and the founder of Coach U will be offering free 3 hour workshops in 50 cities across the USA during the first half of 2000. Beginning November 1st, visit www.coachulive.com for details on cities and dates.

March 13 -15, 2000
Corporate Coaching 2000 Conference, Toronto, Canada - for those interested in offering coaching to corporations and corporations interested in incorporating coaching into their corporate culture. For details or to register visit www.coachulive.com

June 14-17, 2000 Coaching 2000 2nd Annual Coach U Training Symposium, Atlanta, GA. Details available soon on www.coachulive.com

Today's Coach
Butch Farley

Welcome readers! To the inaugural issue of what promises to be an exciting and informative web-based newsletter designed to serve you, the coaching community. Our goal is simple. To provide you with an informative and interesting look at our profession. From various viewpoints and with varying points of emphasis.

Moreover, we want you to have a newsletter you will find interesting and fun to read! So, though there are no cartoons in this issue don't count them out! In this issue we have gathered some interesting articles, provided you with news you can use and given you a taste of what's to come. We hope you will find value and, hey, at least it's in color!

Personal Coaching:
The Top Home Business of the 21st Century

Paul Edwards

If you believe most people have the capability to change and improve their lives without plumbing the depths of their psyches and you'd like to help others fulfill their potential, personal coaching may be the field for you. Coaching is a way of transforming and distilling the core knowledge of many fields to improve the human condition by working one-on-one with individuals. Most of the time you work over the telephone, meaning you can work from anywhere!

oaching crystallized as a distinct field in 1992 when Thomas Leonard, a financial planner, created public awareness of coaching by founding CoachU. People had been coaching prior to that time but called it consulting, counseling or something else. Coaches emphasize that what they do differs from what's done in these fields. Coaches mostly listen, then ask questions, offer strategic advice, give clients a nudge, and sometimes give direct feedback, such as "Your business is on the road to failure." Conversation is the basic mode of coaching, but coaches will also engage in role-playing, use assessment tools that clients complete, and assign clients books to read.

Coaching is a growing phenomenon inspired by the realization that big organizations no longer reward loyalty and hard work with lifetime employment. Today, coaches provide relationship and structure for people seeking business or career success. They also help people with all kinds of issues because it's becoming generally recognized that the lines between work life and personal life blend with one influencing the other.

Knowledge, Skills and Personal Qualities Required:

  • Life experience and practical wisdom
  • Insatiable curiosity, sensitivity, open-mindedness and "people" oriented.
  • Excellent communication skills
  • Ability to ask provocative questions.
  • Courage to tell clients the truth.

  • continued...

Top Home Business (cont.)

The Best Home Business book cover     


  • Low overhead.
  • Work from anywhere.
  • Clustered telephone appointments can bring full-time income in two days a week.
  • Once established, a steady, predictable income.
  • Personal fulfillment that comes from working with people you choose to work with.


  • Tendency to become isolated.
  • No passive income

Start-up Costs:

From $3,000 - $10,000 depending on level of training and equipment desired.


  • From $200 to $1,000 per month for weekly half-hour phone sessions.
  • Some coaches work on a short-term basis, typically at $50 to $200 an hour.
  • Corporate coaches may command $500 per session.

Potential Earnings:

A coach working 48 weeks a year, doing 30 weekly half-hour sessions at $50 apiece will gross $72,000.

Estimate of What the Market Will Be:

Coaching is growing rapidly and the reasons for its growth should continue to propel it. Attempts to license coaching, spurred by licensed professions, may or may not be successful.

This article was submitted by Paul and Sarah Edwards, authors of "The Best Home Businesses for the 21st Century." Check out their book for information and strategies on developing your home-based business or visit their website at www.paulandsarah.com.

Other related links:

Top 10 Tips for Working from a Home-Based Office

A great name will serve you for the life of your business. Robert Gerrish explains how in Naming Your Business.

Articles in this issue:

Today's Coach Welcome
The Top Home Business of the 21st Century

Free Agents: The Workers of the Future
Naming Your Business | Today's Technology