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View this issue online at http://www.todayscoach.com/2003/05082003.html


Thursday, May 8, 2003

Dear Today's Coach Reader,
 
In this issue of Today's Coach, Coach Terri Lonier brings us 10 Ways to Coach and Grow The (Very) Small Business.

Author of 'Working Solo: The Real Guide to Freedom & Financial Success with Your Own Business', we are thrilled to collaborate with Terri Lonier.  Masterful at making the concepts of the (Very) Small Business learnable, she will be presenting further on this topic at the Future of Coaching Conference in San Francisco next week.  We thank Terri for sharing her expertise and hope you find today's issue useful as you go about growing your coaching practice this week.

To hear more on this and a dozen other topics about how to what the future of coaching brings, there is still time to register for the Future of Coaching Conference, starting next Wednesday.  Click here for a full agenda and to register: http://www.coachville.com/conf/sfo/sfo.html

Warmly,

Andrea Lee
GM, CoachVille/SOC
andrea@coachville.com

 

 
 

 

 

Most small business owners have an incredible passion for their work.  As a coach, you help them cultivate and express their creative inspiring ideas; and develop the courage to go for it.  You also fuel that fire in your own life, with an eye to developing your successful coaching business. But there is a second component to success that is essential, and it is frequently missing or absent from the formula. 

 

Terri Lonier, author of Working Solo (www.workingsolo.com), talks to us about what she affectionately refers to as "The (Very) Small Business Owner".  These individuals need to operate well in two different spheres, she says.  One is the realm of passion; and the other is the arena of "making a business".   How do these two spheres come together,  either to connect or collide?  Very simply. Business without passion is monotony.  But passion without a developed sense of business "leads to frustration and under-utilization of your creative self." 

 

Learning to “make a business” is the greatest challenge facing most solo business owners (including coaches.) The good news is:  where there is a challenge, there is an opportunity for coaching.  Your next step is to realize that the skills of making a business suceessful are completely learnable. 

 

What would inspire you to make successful business skills your next area of learning?

 

Coaches are almost as passionate about learning as they are about coaching.  What would inspire you to make successful business skills your next area of learning? Consider these realities...

 

1) When you launch your (Very) Small Business or coaching practice, the truth is that your passion alone won’t sustain you.  Will you be able to attract clients and income to keep your dream alive?

 

2) People hire you as a coach because they want to live a life they are passionate about. What if you had the business savvy to help them turn their visions into a sustainable business as well? 

 

3)  Many of the people who are hiring coaches either own their own business, or want to. This is where your potential clients are!  You must speak the language of basic business so you can talk with them. Are you interested in longer term clients? If so, you'll want to learn more about how to help people run and enjoy successful businesses.  

 

 

10 Ways to Coach and Grow The (Very) Small Business


1. Leverage current economic trends and dynamics.
Environments create needs.  Successful coaches understand how to build strong sustainable businesses by responding to those needs.  In the current economic and geopolitical climate, individuals continuously reassess their lives as they attend to their daily personal crises. 


2. Build on your core.
Design an enterprise tailored specifically for your unique gifts.  Distinguish the skills and talents of your core capabilities.  This is the real foundation of your business; use it well.
 

3. Focus on achievement versus activity.
As a very small business owner, time is your most valuable asset.  Do you fill your days with activity (and a short-term sense of engagement), or achievement that builds the foundation of your business?

4. Invest in infrastructure assets.
Profits pay only once.  Assets continue to pay, and multiply over time. Establish systems; master technology; and be aware of what directions hi-tech is heading (e.g. servers in the sky.)

 

5. Maximize your 'very smallness.'
Use your small size to your advantage!  Remain responsive to clients. Take advantage of the shifting winds in market demands.

6. Retain a dual focus.
Like driving a car, running a successful business requires you to keep your eyes on the road just in front of you, as well as further down the road. Learn to chart and manage both perspectives effectively.

7. Take advantage of your momentum.
When your business gets going it creates a powerful momentum, enabling you to re-allocate your resources elsewhere. The trick is assessing the right time to shift and knowing how to leverage what you've already created.

8. Weave together 3 kinds of capital.
Savvy entrepreneurs understand that each kind of capital plays it's own part. Financial capital is what you own. Social capital is who you know. Human capital is what you know. Together these create unbeatable power.

9. Commit to lifelong learning.
Create structures to guide your ongoing education. Seek out peers to serve as your Success Team and support you on your path of growth.

10. Define success on your terms.
How do you know you've arrived? Create clear meaningful benchmarks to sustain you through tough times and provide a sense of achievement on your way.
 

Copyright 2003 / Working Solo, Inc. All rights reserved.

 

 

Latest News: 3 Bonus Training Sessions are available as part of the Future of Coaching Conference -- at no additional charge.  (Topics here.) This additional one day training takes place in San Francisco on May 14, 2003.

The Future of Coaching Conference is upon us!  This is the first coaching conference focused on the future of coaching. We invite you to join us.  Tuition is $379 for four full days of training. Click here to register.


Read the expanded agenda right here!

Dates/Location

Thursday - Saturday
May 15, 16, 17, 2003
(Wednesday, May 14, is a bonus day;
see right)
9am-5pm all days
San Francisco Bay Area
San Mateo Marriott
Maximum capacity:  500
Conference fee:
$379 as of May 1, 2003

$279 for GSC/SOC Students

Click here to register.

Link not working with your browser? Go here:
http://www.coachvilecourses.com and type in class 2130.

 

 

3 Bonus Trainings are available as part of the Future of Coaching Conference, no additional charge.  This additional one day training takes place in San Francisco on May 14, 2003.

Your choice of:
Rethinking Small Business Coaching, click here for details
Advanced Proficiencies Training, click here for details
Beginning Proficiencies Training, click here for details

Ready to register for this event? Click here to register.
Link not working with your browser? Go here:
http://www.coachvilecourses.com and type in class 2130.

The Future of Coaching Conference

This is the first coaching conference dedicated solely to helping you position yourself and your coaching to meet the emerging needs of society, individuals and business.

It's not only coaching that is evolving quickly, but it is people and businesses who are evolving rapidly as well. And, increasingly, they are seeking coaches who are in tune with their specific needs and how they want to use the coaching process to forward their lives.

The tools and concepts you learn at this conference will keep you at the front edge of the coaching process and enhance your ability to deliver coaching in the formats that the marketplace is asking for.   You will also learn how to market your services to serve the rapidly growing group of potential clients who have yet to experience coaching but who are quite curious about coaching.

As always, we offer a 100% satisfaction guarantee for this and every training and event we offer.  We stand behind the quality of content and experience, which is virtually an exclusive in the coaching industry.   Please pass the word about this conference, if you are willing.

The Future of Coaching Conference will take place at the San Mateo Marriott.

Welcome to the San Mateo Marriott. This 11-acre landmark offers the look and feel of a luxury resort combined with the amenities preferred by both business and leisure travelers. Located just ten minutes from San Francisco International Airport, the San Mateo Marriott is centrally located to both San Jose and Downtown San Francisco. 

CoachVille conference attendees will have access to discounted rates for hotel rooms; for those of you considering hotel room costs, these are $99.00/night for single/double occupancy.  You will receive more information about the hotel when you register, but if you wish more detail in advance, we invite you to visit the hotel website at: www.marriott.com

Yes, it's official!
CoachVille is sponsoring the first-ever conference entirely dedicated to helping you make the most of the rapidly-emerging future of coaching.
Benefits of Attending the May 2003 CoachVille Conference
View full agenda of all sessions at
http://www.coachville.com/conf/sfo/sfoagenda.html 

o
Come to understand -- and leverage -- what clients are now wanting from coaches and coaching.
The marketplace is changing and the clients are becoming more sophisticated in what they want -- and expect -- from coaches and coaching.  Yes, clients continue to value having a supportive, dedicated partner. And, they are now wanting more. Today's -- and tomorrow's -- clients want creative solutions, strategies and concepts to solve problems or make the most of an opportunity. At this conference, you will learn at least 10 new personal success and business strategies and concepts that you can use immediately with your clients. And have more to offer potential clients.  
 
o Learn how to package what you already know -- or could learn -- into a client coaching program.
Increasingly, clients -- whether corporate or personal -- are asking for programs that focus on their specific situation, need or opportunity.  As a result, the coach's success is determined by how well they are equipped to provide such a program.  In this segment, we'll walk you through one that was developed using this step-by-step approach, you will learn for yourself how to craft a client coaching program.  You'll also learn from others about the client programs they have developed, how they did it, and how they market and deliver their programs to clients.  Included with your conference fee is a web-based tool that you have access to for a lifetime that walks you through the failsafe process of program design.
 
o Build your professional community with both like-minded and market-specific colleagues.
There seem to be two types of coaches at this point -- the coaches who are comfortable with how they have been delivering coaching, and the coaches who have a sense that there is something new afoot and who want to be part of that discovery and design process. The CoachVille Conferences have always attracted the progressive-thinking coach (the feeling is palpable in the room and in the halls) and this conference -- given its dedicated focus -- will also attract the progressive thinkers among us.  
 
o Get an experience of the latest in coaching-delivery software, equipment and coaching systems.
Technology and coaching are finally converging and we're excited about demo-ing (live, on a large screen) the latest in client management software, goal-setting/management /reporting systems, business dashboard systems and expert/solution databases.  Add in the latest techno-gizmos such as multi-mode PDAs, ultra portable computers, collaborative web systems, video instant messaging, multimedia TeleClasses/distance learning, high tech headsets and more, and you'll quickly see how these tools and systems can complement and strengthen your coaching and the deepen the relationship you have with your client.
 
o Learn how to establish and manage a 10,000-client coaching practice.
Impossible?  Impersonal?  Exhausting?  No, no and maybe.  Seriously, the future of coaching includes larger-scale practices and in this segment, you'll see how it's all laid out -- the systems you'll need, the foci that sell, the automation tools and the processes for providing high value at a reasonable cost to a large practice base.  A 10,000-client practice is NOT for everyone but what you'll learn during this segment will support you with your current practice, whether you are working with 5 or 500 clients.
 
o Walk away with the comfort of knowing the 10 most significant trends affecting individuals and business.
Clients hire us for our coaching skills and our knowledge about people, situations and special areas such as business, leadership and personal development.  And, increasingly, they are hiring us for our wisdom -- the ability to understand the dynamics that they are in and the language to help them make the most of what they face.  Wondering how to fast-track your wisdom quotient?  That's easy -- come to know the 10 most compelling personal trends and 10 business trends.  When you are familiar with these emerging trends, the world makes complete sense.  And when it makes sense to you, the situations your clients are in become much more leverage-able -- instead of being confusing or frustrating for you and them.  These underlying trends are behind the majority of problems that individuals and businesses are having today.  Learn these trends and you'll better equipped to help your clients reach their goals faster.  It's that simple.  
 
o Have a hands-on experience of several new models that coaches use with their personal and corporate clients.
You are probably familiar with some of the coaching models. CoachVille has developed 31 coaching models thus far and we'll be outlining several of them during the conference, but the focus of this segment is to show you several visual tools and diagrams you can use with your clients to help them sort out their situation or get to the source of a problem.  With simple visuals, the client becomes much more involved in the coaching process.
 
o See demos of proven Internet-based practice-building systems.
One of the futures of coaching is the use of the Web to build a network and then provide coaching and related services to those who have opted to become a part of your network.  If you're thinking this segment is about using search engines correctly, you are correct.  But search engines are only a small part of creating an e-based marketing system. We'll walk you through several case studies and teach you what you need to know to use these strategies to create your own marketing system.  (The reason to develop a marketing system is to keep your practice full, without having to market directly, once you're up and running.  Some coaches are spending more time marketing than coaching; a marketing system can solve that problem.)
 
o Learn how to package a leadership program to fit your specific market -- whether personal, business, corporate, not-for-profit or governmental.
One component that clients are asking for from their coaches is leadership training.  Not the traditional-type leadership training, but something with more of a coaching style or approach to it. During this segment, you'll learn about the concepts of progressive and modern leadership and you will be introduced to those two programs (teaching rights are included in your conference fee) and we'll show you how to craft a leadership program to fit for your market.  Leadership is "in" these days and it's for everyone, not just business leaders. And the coach is the perfect partner in the leadership development process, given the internal improvements that are often needed to become an effective leader.
 
o Learn how to customize -- and deliver -- proficiency-based training and coaching to your clients.
Another future of coaching is the interest that clients have in mastering a certain area of life or business.  Not just to learn it, but to master it.  And proficiencies (dictionary definition: advanced competency acquired through training) are the perfect vehicle for this type of coaching.  In this segment we'll show you how to craft a proficiencies-based program to offer to your marketplace -- whether it's Parenting Proficiencies, Entrepreneurial Proficiencies, Creative Proficiencies, Management Proficiencies or Visionary Proficiencies.  Again, proficiencies are a very marketable package for your coaching and we'll take you through the design process, step by step.
 
o Take with you several years' worth of ideas, opportunities, programs and knowledge to accelerate your success as a personal or business coach.
When you come to a CoachVille conference, you can expect to take away tools and concepts that can be used immediately upon your return. That's a given.  But at a CoachVille conference, you'll also take with you seeds, ideas and insights that will expand over time, thus increasing the value of your conference experience.  Add that to the contacts and colleagueships you'll be developing and the CoachVille conference can be one of the most powerful experiences you'll have all year.

View full agenda of all sessions at
http://www.coachville.com/conf/sfo/sfoagenda.html 

 

Who is the Conference primarily designed for? 

While everyone is most welcome, the conference content has been designed for:
1. Coaches who understand the value in staying ahead of the rapidly evolving process of coaching.
2. Coaches who are curious about the "What's next?" in coaching.
3. Coaches who understand the personal and professional benefit of being intellectually and emotionally stimulated, often in surprising ways.
4. Coaches who have big plans/ideas for their coaching and/or their practice.
5. Individuals looking to get into coaching who want to better understand the emerging marketplace for their services.

The conference is fitting for both newer coaches and experienced coaches, as well as internal and external corporate coaches.  If you are a newer coach, we suggest you also attend the Beginning Proficiencies Training on Wednesday, May 14th or attend one of the Certified Coach Intensives.  


Who is the Conference not designed for?
CoachVille delivers conferences that are progressive and collaborative in nature -- rich in content yet complemented by weaving in the thinking and experience of those attending.  Everyone is welcome and we, as always, offer a 100% satisfaction guarantee.  And, given the progressive focus of this conference, we are guessing that the following types of coaches would not find the conference to be a high-value experience:
1. Coaches who believe there is only 'one way' to coach.
2. Coaches who would prefer that the traditional formats and processes of coaching remain as they have been.
3. Coaches uncomfortable with the collaborative-type of format.
 

How is the Conference organized?
We are keeping the conference material as hands-on and interactive, effective, and simple as possible.  You'll have plenty of free time for networking.
1. Everyone is in the same event room during the training.  
2. Dave Buck, Susan Austin, Tom Stone and Richard Reardon are co-leading many of the segments with experienced coaches and other experts.
3. All sessions are interactive (and include step-by-step handouts).
4. Given the ultra low conference fee, you are on your own for meals and beverages. Water is served during the breaks.



Hotel/Flights

 

The Future of Coaching Conference will take place at the San Mateo Marriott.

Welcome to the San Mateo Marriott. This 11-acre landmark offers the look and feel of a luxury resort combined with the amenities preferred by both business and leisure travelers. Located just ten minutes from San Francisco International Airport, the San Mateo Marriott is centrally located to both San Jose and Downtown San Francisco. 

CoachVille conference attendees will have access to discounted rates for hotel rooms; for those of you considering hotel room costs, these are $99.00/night for single/double occupancy.  You will receive more information about the hotel when you register, but if you wish more detail in advance, we invite you to visit the hotel website at: www.marriott.com

CoachVille is pleased to provide discounts for airfare and car rental to select cities on the CoachVille Conference Tour.  Click here for details...

Conference Cancellations/Transfer
Full payment is made upon registration, but a full refund is available is you withdraw prior to April 14, 2003.


Guarantee of Satisfaction
If, at the end of the Conference, you feel that the conference was not worth the fee you paid, you will be refunded your conference fee in its entirety, no questions asked.  (We always offer this guarantee.)


Presenters?
Please watch for announcement.  


Need a roommate?
When you register, we'll let you know how to connect with other attendees to share a room.


Volunteer?
Looking to volunteer? Great! You will receive details on volunteering when you register.


Exhibitor?

We have confirmed the social event for Friday evening of the conference. This will consist of a Mini-Expo style Networking Event with approximately 60 mini-booths, snack foods and a no- host bar. Slated for approximately 500pm-700pm local time, this Friday Event is always a hit at the CoachVille Conferences. 

All exhibitors must also be paid attendees of the event.

Full details on becoming an exhibitor will be provided at  registration


Questions/Requests
Please email tina@coachville.com 
 

Dates/Location
Thursday - Saturday
May 15, 16, 17, 2003
(Wednesday, May 14, is a bonus day on the Advanced or Beginning Proficiencies
9am-5pm all days
San Francisco Bay Area
San Mateo Marriott
Maximum capacity:  500
Conference fee:
$379 as of May 1, 2003
$279 for GSC/SOC Students

Click here to register.
Link not working with your browser? Go here:
http://www.coachvilecourses.com and type in class 2130.