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Universal Trends Impacting Coaches & Coaching 



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Friday, April 4, 2003

Dear Today's Coach Reader,

Are you as ready for the future as you could be?  Are your clients?
If you are a forwarding thinking person and coach, you'll find today's issue about universal trends effecting coaches to be of special interest.  Read on to expand your thinking and validate your efforts towards 'future proofing' your coaching practice. 

As we prepare for the Future of Coaching Conference in San Francisco in just over one month, we are energized by the opportunities for big and innovative thinking in the field of coaching.   Visionary coaches will define the future by creating it; will you be one of them?

Given most of the coaches -- new to coaching or veterans -- coming to the Future of Coaching Conference will be forward thinkers, you'll be in great company as you engage in these larger issues affecting society, humans and coaches.  Reserve your spot at the conference by clicking here or seeing below.

In the meantime, dip your toes in the water by reading about five universal trends that coaches can and should be tapping into, in order to best market your services.  Enjoy.

My best to you,

Andrea Lee
GM, CoachVille/SOC




Universal Trends Impacting Coaches & Coaching

The world and society are evolving, and as such the opportunities for coaching are increasing.  While there are hundreds of trends, there are 10 that are most relevant to the increasing demand for coaching in the world, and we share details on five below. 

The following trends represent the ways society is evolving, and will continue to evolve over the next several years. 

Each of these trends has a direct impact on society's awareness of and need for coaching.  Which of these trends will you and your coaching practice be prepared for? One? Three? All?

1. Common interest communities will tend to define who a person is and what their opportunities are.

As people gather with those with common interests, they will define themselves less by race, nationality, or other traditional measures. Also, as they become part of larger networks, opportunities for work, growth, learning, or connection will come more from  those common interest communities than more traditional means, such as classified ads.. What's the connection with coaching?
Communities are not just comprised of a common interest, but they also have a  common purpose. Coaching can help them fulfill their purpose, rather than the community being based solely around activity. 
People will spend more time in these common interest communities, and will want to re-design their lives around the communities, not work.  Coaching will serve as a common denominator, or networking resources for these communities.
People's lives could be comprised of a lot of these communities, and part of coaching would be to help them identify the 10 or 20 communities they want to be a part of.
With so many options available, coaching will be needed to help people create a balance and a strong sense of self. 

With an increase in common interest groups, there will be a higher demand placed on Group coaching.


2. Work and play are converging.

Although people in the US are often criticized for working so hard, there is a trend in which people are wanting what they do for work to merge with what they do for play.  There are now dozens of books on the market showing how consumption isn't the ultimate goal of working and earning money.  People are getting more concerned about overall balance, health, and long-term viability than in short-term pleasure.  The primary goal of a job as being "earning money for play" is changing, as people realize how much time and energy is spent at work.  They're wanting work to be as much a part of the enjoyment of life as outside of work.  How this increases the demand for coaching:

Our culture doesn't know how to play.  Coaches can demonstrate, set a model for, and help clients understand how to blend work and play.

Coaches will help people identify what they really want out of life, and learn to create a balance, budget for the things they really need, and set boundaries around work and play that work for them. 
People may need some help from a career coach to make the transition to a job which is more personally satisfying, rather than merely about money. 

People will want to re-invent and get strategies that a coach can provide about the way their job is being performed today. Companies are doing this now, and it's going to simply increase over time.

People are going to be interested in finding new skill sets to make their job more interesting.


3. Women are taking more leadership roles in the workplace.
Women are becoming more CEOs, and having more leadership in governmentWomen are moving into higher levels of management, and bringing with them their sense and style of living.  How this increases the demand for coaching:

Women bring more of a strength and collaborative-based way of thinking than men.  Rather than push their way through obstacles with brute force (and often alone), they'll seek outside and collaborative assistance.
Women generally have an increased sensitivity to quality of life issues.  They will be more concerned with the quality of life of their employees.  
The quality of communication will improve with women leading corporations, and the desire for improved communication, which leads to the need for coaching. 
Men will have to adapt to the changes, so there will be an increased need for coaching men.  
There will be an increased need for coaching both men and women on different ways to respond in the work place, especially with regards to stress and competition. 
More women are entering the MBA programs right now, and there is an increased emphasis on teaching coaching skills in the colleges.  This carries over to bringing coaching with them into the corporations. 


4. Convergence of technology with creativity.
Technology is allowing more creativity with more people.  Individuals who considered themselves "un-artistic" because they couldn't draw or paint, are seeing their creativity blossom through the use of technology, such as Photoshop.  Web sites, email, and all forms of technology are unleashing greater amounts of creativity.  How this impacts coaching: 
Coaches can become experts in the use of technology as a tool for creativity, helping many people tap into their own creative energy.

Technology is allowing coaches to reach people in more creative ways, providing coaching through technology, rather than through face-to-face connection alone.   
As more people start home-based businesses, coaches can help with the transition by showing them how to use technology to their best advantage.

5. Individuality is super-rewarded.
While this hasn't been true historically in Europe or Japan, individuality has been rewarded in the United States in varying capacities. Experimentation and creativity have been the driving forces of the 20th and 21st centuries.  Even while the largest corporations are getting larger, the number of small, independent, entrepreneurial companies is increasing.  In light of the recent scandals, it is becoming apparent that bigger isn't the key.  The August, 2002 issue of Fast Company magazine ( demonstrates how poorly the bigger companies have performed.  The best, brightest, and most innovative people are leaving, forming their own companies.  How this increases the demand for coaching: 
People want the freedom to express themselves and create. Coaching fits right in with the development of creativity. 
The movement to a free-thinking society will naturally increase the demand for assistance in maintaining necessary systems in the midst of increased freedom.
People will want more coaching to help them identify and utilize their unique qualities, so that they, too can be super-rewarded for individual contribution.
People seek to define success on their own terms, and once they've made that transition, they're going to find the idea of personal evolution really appealing.

Want to learn more?
More details on all ten universal trends is available as a School of Coaching TeleClass; click here if you are an SOC member (you'll need your generic username and password to get in). 

Or, consider attending the Future of Coaching Conference in San Francisco coming up in May 2003.  More details below. are just the titles of five additional trends:


5. Dis-intermediation - direct to the consumer.

6. The green movement.

7. The self-care and simplicity movement.

8. Agelessness and longevity.

9. People thinking conceptually, rather than just practically or via self-referencing.

10. Frictionless interaction.

2003 by the School of Coaching. Reproduction permitted with full attribution.

This is the first coaching conference dedicated solely to helping you position yourself and your coaching practice to meet the emerging needs of society, individuals and business.  We invite you to join us.

Early bird discount rate extended until April 30, 2003! Click here to register.

Read the expanded agenda right here!


Thursday - Saturday
May 15, 16, 17, 2003
(Wednesday, May 14, is a bonus day;
see right)
9am-5pm all days
San Francisco Bay Area
San Mateo Marriott
Maximum capacity:  500
Conference fee:
Early bird registration has been extended!
$279 for early bird registration to April 30, 2003
$379 as of May 1, 2003

Click here to register.
Link not working with your browser? Go here: and type in class 2130.

Announcing the May 2003 CoachVille Coaching Conference
The first coaching conference focused on the future of coaching.

Latest News: One Day of Advanced or Beginning Proficiencies Training is now a part of the Future of Coaching Conference, no additional charge. Click for details on this additional one day training taking place in San Francisco on May 14, 2003.

Ready to register for this event? Click here.
Link not working? Go here: and type in class 2130.

The Future of Coaching Conference

This is the first coaching conference dedicated solely to helping you position yourself and your coaching to meet the emerging needs of society, individuals and business.

It's not only coaching that is evolving quickly, but it is people and businesses who are evolving rapidly as well. And, increasingly, they are seeking coaches who are in tune with their specific needs and how they want to use the coaching process to forward their lives.

The tools and concepts you learn at this conference will keep you at the front edge of the coaching process and enhance your ability to deliver coaching in the formats that the marketplace is asking for.   You will also learn how to market your services to serve the rapidly growing group of potential clients who have yet to experience coaching but who are quite curious about coaching.

And, note that when you register now, you have until April 15, 2003, to change your mind with no service fee, and as always, we offer a 100% satisfaction guarantee for this and every training and event we offer.  We stand behind the quality of content and experience, which is virtually an exclusive in the coaching industry.   Please pass the word!

The Future of Coaching Conference will take place at the San Mateo Marriott.

Welcome to the San Mateo Marriott. This 11-acre landmark offers the look and feel of a luxury resort combined with the amenities preferred by both business and leisure travelers. Located just ten minutes from San Francisco International Airport, the San Mateo Marriott is centrally located to both San Jose and Downtown San Francisco. 

CoachVille conference attendees will have access to discounted rates for hotel rooms; for those of you considering hotel room costs, these are $99.00/night for single/double occupancy.  You will receive more information about the hotel when you register, but if you wish more detail in advance, we invite you to visit the hotel website at:

Sessions Planned for the Future of Coaching Conference: San Francisco, May 2003

I coach via my Palm Pilot and my clients love it!  
Headsets, Phone Systems and more...  
Instant Message Coaching  
Fully Electronic Client Intake Process 
Automated Client Management System  
Conducting Multimedia TeleClasses 

Future of Client Marketing
Craft Your Own Client Coaching Program  
The 10 Societal Trends That Coaches Can and Should be Tapping Into to Market Their Services  
The 10 Most-In-Demand Corporate Coaching Processes  
Becoming a e-Celebrity and Guru  
The Future of eMarketing for Coaches  
Tapping Into the Emerging Markets of Coaching  
The future of ecommerce and passive revenue for coaches  

Future of Practice Design and Client Specialties
The 10,000 Client Coaching Practice  
The $1,000,000 Coach/Coaching Practice  
The Future of Group Coaching  
he 7-Minute Coaching Session: Laser Coaching At Its Best  
Packaging Your Coaching Services  

Future of Coaching Tools
Goal-setting and lifestyle design systems  
Using video to reach potential clients  

New Client Programs
The Inspired Life Coaching Program 
Path of Development Coaching Program  
Coaching Your Clients How to Coach Others  
How to Target the the Next Generation of Coaching Clients: Gen X, Gen Y and Gen Z  
Upgrading Your Sources of Energy  
The Transcendence Program (Preview)  
Designing a Customized Leadership Program To Fit For Your Target Market  
Crafting a Unique Proficiency-Set to Offer To Your Ideal Market  

Forward Thinking Coaches
The Impact of Technology on Human Evolution  
How Developing Coaching Theory is Changing the Face of Coaching  
Using Models and Language Constructs With Your Clients To Increase Learning and Retention  
Bulletproof Yourself and Your Coaching Practice from Legal Liability and Risk  
Nanotechnology and Its Impact on the Role of Humans in Life  
The Future of Coach Training 

Read the expanded agenda right here!

Thursday - Saturday
May 15, 16, 17, 2003
(Wednesday, May 14, is a bonus day on the Advanced or Beginning Proficiencies
9am-5pm all days
San Francisco Bay Area
San Mateo Marriott
Maximum capacity:  500
Conference fee:
Early bird registration has been extended!
$279 for early bird registration to April 30, 2003
$379 as of May 1, 2003

Click here to register.
Link not working with your browser? Go here: and type in class 2130.

Who is the Conference primarily designed for? 
While everyone is most welcome, the conference content has been designed for:
1. Coaches who understand the value in staying ahead of the rapidly evolving process of coaching.
2. Coaches who are curious about the "What's next?" in coaching.
3. Coaches who understand the personal and professional benefit of being intellectually and emotionally stimulated, often in surprising ways.
4. Coaches who have big plans/ideas for their coaching and/or their practice.
5. Individuals looking to get into coaching who want to better understand the emerging marketplace for their services.

The conference is fitting for both newer coaches and experienced coaches, as well as internal and external corporate coaches.  If you are a newer or advanced coach, we suggest you also attend either the Beginning or Advanced  Proficiencies Training on Wednesday, May 14th or attend one of the Certified Coach Intensives.  

Who is the Conference not designed for?
CoachVille delivers conferences that are progressive and collaborative in nature -- rich in content yet complemented by weaving in the thinking and experience of those attending.  Everyone is welcome and we, as always, offer a 100% satisfaction guarantee.  And, given the progressive focus of this conference, we are guessing that the following types of coaches would not find the conference to be a high-value experience:
1. Coaches who believe there is only 'one way' to coach.
2. Coaches who would prefer that the traditional formats and processes of coaching remain as they have been.
3. Coaches uncomfortable with the collaborative-type of format.

How is the Conference organized?
We are keeping the conference material as hands-on and interactive, effective, and simple as possible.  You'll have plenty of free time for networking.
1. Everyone is in the same event room during the training.  
2. Dave Buck, Susan Austin, Richard Reardon and Tom Stone are co-leading many of the segments with experienced coaches and other experts.
3. All sessions are interactive (and include step-by-step handouts).
4. Given the ultra low conference fee, you are on your own for meals and beverages. Water is served during the breaks.

Please email

Click here to register.
Link not working with your browser? Go here: and type in class 2130.

copyright 2003 by  all rights reserved.