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Tools for the Small Business Coach
The Entrepreneur Stress Test
 
 
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A new industry standard.
 Richard (Reardon) comes across very genuine and has a good sense of humor, loved him. Handout materials rate another fabulous!  Materials and supplements on their own website ---- unbelievable! A new industry standard. Finally, I believe you have done something very important for the
profession of coaching; maintained Thomas' high level of value; and
continued the unique professional standard of being a very, very sharing
profession ---- BRAVO!
John Smith, Performance Coaching
John@PersonalCatalyst.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 



 

 

 

View this issue online at http://www.todayscoach.com/2003/03242003.html


Monday, March 24, 2003

Dear Today's Coach Reader,

In this issue of Today's Coach, we share a tool that you can use with small business clients to help them see the benefit of working with a coach.  The Entrepreneur Stress Test is also available in pdf format, and can be included in your Coaching Starter kit, to great effect.

A significant number of you have written that you're enjoying the focus we're putting on Small Business Coaching.  Obviously today's coaches are recognizing the potential in this market, and we're thrilled to support you as you take action.

The Entrepreneur Stress Test is one of the over 50 tools and resources that together make up the Small Business Coaching Intensive 2-day training, led by Coach Richard Reardon.  If you're working in this area, or are serious about starting to, we invite you to consider attending.  At a price point of US$179, and 7 cities to choose from including London, England, we like to think we've made the decision to join us a real no-brainer for you.  See below to register now or for further details.

I hope you enjoy using the Entrepreneur's Stress Test with your clients...and perhaps even yourself, <g> with great results. And...if there are other tools and resources you'd like to see, as you move forward in this niche market, we'd love to hear from you.

Warmly,

Andrea Lee
GM, CoachVille/SOC
andrea@coachville.com


 

 

 

The Entrepreneur Stress Test
For a copy of this checklist that you can print out cleanly, and use in welcome kits with your clients, use the pdf format:

Entrepreneur Stress Test | pdf here
(you'll need a copy of the free acrobat reader from www.adobe.com to view the pdf)


According to the American Small Business Administration, small businesses (0-500 employees) represent more than 99% of all employers and two-thirds of those survive at least two years; 50% percent are open at least four years, and 40% percent remain open after six years.

This is a vibrant market of long-term clients that has only started to be tapped into by coaches.

The below checklist is designed to help potential small business clients see the benefit of working with you, their coach.  Enjoy!

Are you an entrepreneur? Are you stressed?

Take this quiz to find out.

Instructions: Circle the number of statements that are true. If the number circled is more than 3, working with a coach who specializes in entrepreneurs may be just the key to taking your business - and your personal life as well - to the next level.

I am impatient with others at least several times a week.

I worry about the sustainability of my companyís revenue streams.

I have business debt that is more than 20% of my annual revenues.

My spouse (or employees) just donít get how big a job this is.

Given the effort Iím putting in, my net income is nowhere near high enough.

If I wasnít here, the place would fall apart within a month.

I canít seem to attract Ė or keep Ė the right staff.

Iím doing tasks that I do not like or am not very good at.

I am working more than 10 hours a day.

I am running faster and harder than I probably should be.


For a copy of this checklist that you can print out cleanly, and use in welcome kits with your clients, use the pdf format:

Entrepreneur Stress Test | pdf here
(you'll need a copy of the free acrobat reader from www.adobe.com to view the pdf)


© 2002 by the School of Small Business Coaching. Reproduction permitted for use one on one, when full attribution is intact.

The Small Business Coaching Intensive will be held in Philadelphia, Denver, Seattle, Boston, Los Angeles, Atlanta AND London, England in 2003.  The tuition of US$179 includes lifetime access to the web resource area containing recordings, handouts, tools and more.  Register once, and your tuition gets you in the door to all cities, no additional charge...

One new client more than pays for the entire weekend!


The idea of expanding your coaching practice to include small businesses is intriguing, yes? 

Over the space of two days, Richard Reardon will show you how to both attract -- and to do extraordinary work -- with this type of client, even if you have not yet been working in a business setting.

He'll show you the 15 'entry points' that help you get in the door with a small business client.

And, once inside, you can use the strategies, models and solutions that we teach you at this 2-day intensive to serve the small business client -- which tend to work with their coaches over a much longer term and at higher fees than with personal coaching.  Yet, of course, your coaching with them is also personal.  It's the perfect type of client to expand your abilities as a coach.

The cost of this highly-specialized training is easily paid for by as little as a single hour a coaching with a business client.  Be one of the very first to undergo this new intensive training, only offered at CoachVille.

Ready to register?

Click here.
Link not working with your browser? Go here:
http://www.coachvilleconference.com 



Here's the agenda for the 2 very full days.
 

Coaching Small Businesses & Entrepreneurs
FRIDAY & SATURDAY, MARCH 7, 8, 2003
SAN DIEGO, CA

Friday
morning
830-900am

Coffee, Tea and Networking With Trainer Richard Reardon
Friday Morning
900-12noon

Identify the
15 Entry Points To Coaching a Small Business Successfully
We believe that it is fair to say that virtually every entrepreneur and small business can benefit from coaching, but the challenge is to position yourself and your services to that the small business owner comes to believe that you can help them -- exactly where they are.  The big mistake that most coaches make is that they try to sell coaching instead of first determining the entry points where the client already has the door open and is just waiting for you to walk through it.  

During the morning session, you will learn the 15 entry points -- meaning the wants and needs the typical small business owner has and the ones that they are willing to pay for coaching services around -- and how to package yourself and your coaching to fit in those doors.  These entry points are not mysterious -- once you learn them.

If you are totally new to working with business owners, consider this a terrific overview as to what you can provide them. And if you are already experienced working with small businesses you'll find the language and the tools you'll need to get the attention of this type of client (often the biggest challenge).

Specifically, this morning, you will...
o Learn the 15 Entry Points to that you are offering exactly what the client is open to buying
o Learn the 5 types of entrepreneurs and how to adapt your approach to meet their very different styles
o
Learn the 15 Small Business Proficiencies -- these are what it takes for a business owner to be successful long-term. (Take a sneak preview of the 15 Small Business Proficiencies at http://www.coachville.com/sbc/sbizprofpdf.pdf)
 

Friday Afternoon
115-500pm


Position Your Coaching to Impact the Operating Dynamics of Small Business

When you walk into a small business or begin working with an entrepreneur, you are entering an already-established system of how  things get done in that company -- the culture, attitudes, procedures, expectations, relationships, politics, operating systems, success formulas, and the like.  The challenge for the coach is to quickly come to understand the operating dynamics of this business so that you can make the most of the culture while at the same time being the effective catalyst for upgrading how the company operates.  If you are insensitive to what you're walking into, your coaching won't hit the mark -- and your best work will not get done.

Specifically, this afternoon, you will...
o Learn how to use personal assessments as a way to learn more about the players and how the company operates
o Learn the basic models of how small businesses tend to work (share these with a client and they'll be impressed that you know them so well!)
o Learn how to use an organizational assessment (scorecarding)  in order to give the owner a bird's eye view of where his or her company is really at.
o Learn the 3 most common sources of problems for any small business -- come to understand these three and you'll have a solution to virtually every other problem the company is having.
o Learn how to use visual displays (called infoshapes) as a way to both educate your clients on what's going on, and how to improve that.

Saturday
morning
830-900am

Coffee, Tea and Networking With Trainer Richard Reardon
Saturday Morning
900-12noon

Package yourself and your services for a 5-20 year relationship with your clients

The biggest problem in coaching today is the churn factor -- clients come in for 3, 6 or 12 months and then they move on -- necessitating an always-on marketing effort for the coach.  But when you coach small business clients -- and have a complete menu of services for them -- you should expect to work with these clients for years, if not decades.  Now, that's coaching -- a long-term personal and professional relationship that continues to add value to all parties.

Specifically, this morning, you will...
o Learn how to design your role -- collaborator, consultant, coach, coach to the company vs. the owner, catalyst, accountability holder.
o Designing a short and long-term coaching plan (scope, order and magnitude) that includes the metrics that matter to the client:  functional, personal, emotional, financial
o Developing a communication style that commands attention yet doesn't turn off the client; edgy is good, if not essential.
o Staying ahead of the game:  Advanced business concepts and emerging business models to keep your client ahead of the competition, and give you a lifetime of work with your business clients.

Saturday Afternoon
115-500pm


Using Marketing Strategies and Systems to Ramp Up Your Small Business Practice

Now that you know the breadth of services you can provide to this marketplace, the next step is to make sure that small businesses and entrepreneurs can find out about you and your work -- which is the focus for Saturday afternoon.  There are two basic strategies that you'll be learning:
1. Short-term/immediate strategies to add several new clients in the coming weeks.
2. Long-term/permanent strategies (called marketing systems) to keep your practice full. 

Specifically, this afternoon, you will...
o Learn how to use giveaways as a way to build an e-mailing list and give business owners an experience of your work.
o Learn how to properly work a room at the Chamber of Commerce or other function.
o Build a website that is situation-specific vs. general services-oriented.
o Developing marketing systems around each of the 15 Entry Points that you learned at the beginning of this training.
o Learn how to share success stories (before and after) as a way to convey the power of the coaching process


 

Benefits of Attending the Business Coaching Intensive
o Learn how to break into the small business owner and entrepreneur marketplace.
o Come to understand what drives a small business and the entry/level points where coaching can make all the difference.
o Get inside the head of the business owner to understand his or her sources of motivation and inspiration.
o Learn how to use diagnostic tools including assessments, checklists and scorecards.
o Meet and network with other small business/entrepreneur coaches.
o Discover how to virtually eliminate your client turnover problem by offering long-term coaching plans for your small business clients..
o Leave with several years' worth of ideas, opportunities, programs and knowledge to accelerate your success as a small business coach.
o Learn how to apply what you learn at this conference to your own coaching practice so that you are a model of what you're helping your clients to achieve.


Ready to register? Click your preferred city and reserve your seat now:

The event is 100% guaranteed - or your money back - to be a top flight, content-rich training and we look forward to seeing you there.

Philadelphia, PA
April 11/12, 2003
Leader: Richard Reardon
Available
NEW!
$179
Small Business Coaching Conference| info
 
event location available march 2003
Denver, CO
June 6/7, 2003
Leader: Richard Reardon
Available
NEW!
$179
Small Business Coaching Conference| info
 
event location available april 2003
Seattle, WA
July 11/12, 2003
Leader: Richard Reardon
Available
NEW!
$179
Small Business Coaching Conference| info
 
event location available may 2003
Boston, MA
August 22/23, 2003
Leader: Richard Reardon
Available
NEW!
$179
Small Business Coaching Conference| info
 
event location available june 2003
Los Angeles, CA
September 12/13, 2003
Leader: Richard Reardon
Available
NEW!
$179
Small Business Coaching Conference| info
 
event location available july 2003
London, England
September 19/20, 2003
Leader: Richard Reardon
Available
NEW!
$179
Small Business Coaching Conference| info
 event location available july 2003
Atlanta, GA
October 24/25, 2003
Leader: Richard Reardon
Available
NEW!
$179
Small Business Coaching Conference| info
 
event location available august 2003

Link not working with your browser? Go here:
http://www.coachvilleconference.com 

In addition to his contributions as Dean of the School of Small Business Coaching, are you curious about Richard Reardon's work?  He welcomes your interest.  Visit Richard's website at http://www.richardreardon.com

Questions/Special Requests?
Please email:  tina@coachville.com