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View this issue online at http://www.todayscoach.com/2003/03172003.html


Monday, March 17, 2003

Dear Today's Coach Reader,

Are you a relatively new coach?  Perhaps you're transitioning into coaching from another profession? Or simply wanting to apply basic coaching skills in a work environment?

In this issue of Today's Coach, we bring you the 15 Beginning Coaching Proficiencies, basic skills a coach, whether in private practice, in a corporation, or other, uses with clients.  Those of you already familiar with the 15 Intermediate Proficiencies, available here, may wish to do a refresher of the Beginning level proficiencies by having a look at the below.

For long time readers of Today's Coach, why not take this opportunity to share this issue with a newer coach or colleague who may be curious about what it takes to become a coach?

Also in this issue is information about the Beginning Coaching Proficiencies training day, being held in three cities this spring.  Tuition is $99 for the one day training, or, free with registration in the Future of Coaching Conference.  See below for details...
 

All my best,

Andrea Lee
GM, CoachVille/SOC
andrea@coachville.com


 

 

 

The 15 Beginning Coaching Proficiencies

copyright 2003, SchoolofCoaching.com 



The successful Beginning Coach:

1. Distinguishes between the sources and symptoms of a problem.
When you can tell the difference between the sources and symptoms of a problem, you'll be pressing for what's behind what's going on, instead of chasing the client down the dead-end tunnels that symptoms represent.  Coaching is most effective when the focus is on the dog, not the tail, of a situation.
A master list of the sources and symptoms to most problems and situations is available to accelerate your learning in this critical area.  We'll share these in a future Today's Coach issue, or, see below to consider attending the live training that covers the 15 Beginning Proficiencies.


2. Is comfortable with discomfort.
When a client is having a problem or stress, do you jump in to help out?  If so, you may not yet be comfortable with discomfort -- either your own, or the clients'.  The ability to be comfortable with discomfort isn't just a self-management skill set -- it's calls for a heightened self-awareness and appreciation of how the world works.  This is a muscle to develop.  When mastered, you'll have the love and empathy of a caring person without the seemingly-helpful-but-ultimately-useless Pavlovian reaction of someone with a need to help.
The skill of being comfortable with discomfort is completely learnable. Mastering this proficiencies accelerates your growth as a person as well as increases your professionalism with clients.


3. Recognizes the gems in the coaching conversation.
During a coaching session, the client will tell you EVERYTHING you need to know about them and their goals or situations.  But the trick is to recognize the most important items the client is sharing -- often, the client doesn't always make it obvious to you what the real gems of the conversation are.  The point here is than you can learn to pick up on what the client is saying that is most important, and focus your coaching on that.
Your effectiveness as a coach will improve tenfold when this proficiency is developed..


4. Knows what the client wants/needs at any given moment.
Does the client need to be challenged or supported right now?  Does the client need an effective strategy from you or just a patient ear while they work it out themselves?  Does the client need to learn something new or let go of something old right now?  A coach can literally do scores of things for a client at any given moment - the power in coaching comes from recognizing (or finding out) what is most wanted and need at any given moment.  In some cases, this is a moving target, yet one that can be found.
You can learn how to spot the key signs to be listening for from the client.


5. Structures the coaching session to maximize impact.
There are over a dozen ways to set up a coaching session -- the design of such can be key to long-term client satisfaction.  The more client session models and formats you have available, the more specifically you'll be able to serve your client's current and emerging needs.
While there is no one correct way to structure a coaching session, it is possible to modify your coaching sessions to the structure best suited to your different client types and their individual situations.


6. Matches tone with the client's need.
Clients come on the call with a myriad of emotions/things going through their mind. Sometimes they are excited/looking forward to the call, other times there is anxiety around a deadline or project that is coming due. By matching your tone with the clients, they will feel heard and you will not be competing with them during the call or disrespecting where they are.
When  you match the tone, the client will open up and share more given they know that you are in synch with where they are. 


7. Teases out a goal until it rings true.
The first cut of any goal is usually not the ultimate articulation of that goal.  So, part of what we provide our client is this "teasing out" service where we help them fully and specifically describe what they really want.  Once this ins done, the goal has a much higher chance to being reached.  If you don't have this skill, goals aren't perfected and are much more difficult to reach. There is an art to teasing out a goal effectively.
You'll save months off the coaching sessions, if you know how to do this proficiency well. And...worried the client will leave sooner as a result? Think again. They will be so excited about their accomplishment/progress, they'll be ready to move to a bigger goal with you as their coach.


8. Designs the type/degree of support needed for the goal to be reached.
Did you know there are over 100 ways that people can achieve goals?  It's true -- we have a list and train coaches in these strategies.  Why?  Because in a world that is embracing mass customization, each client will want a structure and strategy to reach their goal that fits them perfectly -- not an off-the-shelf solution that has worked for others.  It is to this degree of personalization and sophistication that the coaching process is moving toward.  


9. Knows one's own ignorance and limits.
Do you know what you don't know?  Do you know where your abilities end?  Both are important to quality and ethical coaching and, perhaps surprisingly, both are learnable.  This is perhaps the most unusual of the 15 Beginning Coaching Proficiencies, but it's a proficiency that protects you and the client from overreaching.


10. Engages in collaborative conversations.
To collaborate means to work together -- which is the basis of modern coaching where both parties are on the same plane, each contributing what they have toward the client achieving the goal or outcome that they have selected -- again, chosen with your collaborative assistance.  Collaboration occurs best when there are no traditional roles and where both the coach and the client stand side-by-side, on equal terms, looking at what the client is going through together.  When you are proficient at collaborating, the professional relationship is a clean and sustainable one.
Although it takes practice to get to this place, the first step is to learn the skills needed for engaging in collaborative conversations.


11. Gets and keeps the client's attention.
Generally client's have very busy lives, rich with responsibilities and distractions.  Add coaching to this mix and unless the coach is able to get and keep the client's attention, the coaching won't have the priority it deserves.   Without this skill, you'll be chasing to get your client's attention, leaving little time for valuable coaching.


12. Forwards the focus/progress during the session.
Yes, we want to give space to our clients, and allow them to set the agenda for the call, but it is up to the coach to forward the progress of the call so that a high degree of value is delivered. If this proficiency has not yet been mastered, the coaching session tends to meander which ultimately leads to the coach being let go.


13. Draws distinctions easily.
Is the client power-centric or strength-centric?  Is the client passionate or manic?  Is the client investing in opportunities or possibilities?  Is the client focusing on a need or a value?  Is the client moving away from something or toward it?  Is the client spiraling forward or just quickly going in circles?  Is the client learning or merely acquiring information.   Is the client acting as a leader or as a manager?  These are just several of the hundreds of distinctions that experienced coaches have knowledge of.  This knowledge -- and the ability to share it effectively -- is critical in the coaching process because each of these distinction pairs indicates where the client is, and what is next for them.  Each is a coaching opportunity -- in fact, when you have the distinction knowledge base, you'll have a virtually endless source of adding client value.


14. Believes in the power of coaching.
In order to be a successful coach, it helps to not only believe deeply in your clients, but to also come to believe in the power of coaching.  Surprisingly, not all coaches have had enough of a profound experience or benefit of coaching to have come to believe in it. Believing in the coaching process takes a first hand experience with the power of coaching, as either a client or a coach.  Until you have an experience of this, you'll be offering coaching as merely a professional service, not as the profound relationship that coaching is.


Possible proficiency -- or we might merge it

15. Is real, not performing in a role.
It's sometimes easy to slip into the 'role' of a coach and when we do that we are not being genuine with the client and they are not getting the full value you could provide by you being you v. you being a coach. It is tempting to want to provide value, especially since we are paid professionals, but interestingly enough, the less you try to help the client, or more specifically, the more you are just 2 humans having a provocative discussion, the more value you will provide for the client.
This is a skill set where you 'unlearn' something v. learn something. You stop putting on your coaching hat and instead provide tremendous value showing up human.

Possible proficiency -- or we might merge it

16. Creates a coaching relationship/environment.
One of the first things a coach does is to work with their client to design a coaching relationship and the environment to ensure a powerful experience for the client -- and the coach.  This would include everything from client setup, expectation management, trust-building and initial focus.
Doing this will ensure the client is setup to make the most of the opportunity in front of them.
 

copyright 2003 by coachville.com.  all rights reserved.

Are you relatively new to coaching? Would you benefit from attending a strong foundational day to get your arms around the coaching process?

If so, details are below... and please pass the word to people you know who would enjoy honing these skills...

Beginning Coaching Proficiencies Training
Only three dates available this Spring...
London, England, March 20, 2003
San Francisco, CA, May 14, 2003
Phoenix, AZ, May 29, 2003
conducted by Susan Austin &/or Dave Buck
Click here for more detail, and to register: http://www.coachvilleconference.com

Here's a hands-on 1-day training for those very or relatively new to coaching and who wish to learn the beginning coaching proficiencies in a single, immersion day.
Are you transitioning into coaching from another profession?
This 1-day training will allow you to come up to speed quickly on exactly what you need to focus on to get started coaching immediately and confidently.
Are you ready to upgrade your coaching from the casual/hobby/free level to the commercial/professional level?
In this training, we will show you the skills you need to be taken serious so you can market yourself confidently and fill your practice.
Are you wanting to teach basic coaching skills to others in a work environment?
If you aren't interested in coaching full time, but want to bring coaching skills into your organization, then the training is perfect for you. You'll have the language to teach others the basic coaching skills that can improve their work relationships and performance.
Are you just really curious about what it's like to be a coach and what some of the basic skills a coach uses with clients?
Then this training is perfect for you. In 1-day you'll know whether coaching is the right career for you and you'll have the basic know-how to get started right away.
Are you wanting to know how a coach makes their living at being a coach -- and the basics of building a practice?
There are many ways of building a successful coaching practice. We'll show you what works and where to get started so you don't waste precious time, chasing poor ideas.

Beginning Coaching Proficiencies Training
Only three dates available this Spring...
London, England, March 20, 2003
San Francisco, CA, May 14, 2003
Phoenix, AZ, May 29, 2003
conducted by Susan Austin &/or Dave Buck

Register Now!

City

Max Status

 Click to register

London, England
March 20, 2003
Leaders: Dave Buck, Susan Austin
200 Available
NEW!
$99
London
Cavendish Conference Centre
http://www.cavendishconference.com
San Francisco, CA
Wednesday, May 14, 2003
Led by Susan Austin
150 Available
Not available as a separate event.
Free w/ registration to the Future of Coaching Conference. Not available as a separate event.
Click here for details

San Mateo Marriott
www.marriott.com
$99.00 USD/night
Phoenix, AZ
Thursday, May 29, 2003
Led by Dave Buck, Susan Austin
100 Available
NEW!
$99
Phoenix
Embassy Suites Hotel Phoenix-Biltmore
www.embassysuites.com
$119.00 USD/night 

Please note, the Beginning Proficiencies Training is included in the San Francisco Conference tuition, as one package.  Please Click for info on the Future of Coaching Conference May 15-17, 2003, which includes this extra day at no additional charge.
 




The Newer Coach

There are tons of things a newer coach could learn, we'll broken this training down into 3 sections. Including only the things the newer coach needs to get started coaching effectively.

1. Knows the beginning coaching proficiencies
In order to start coaching well, you will need a base of skills and proficiencies to work from. One of the biggest things that holds new coaches back, is there lack of self-confidence when it comes to coaching. After this 1-day training, you'll know what to focus to get your coaching going.

2. Understands the coaching models and process
Coaching is an advanced form of communication and relating skills. If that's the case, the quicker and more familiar you are with coaching models that work, the better coach you will be. We'll show you top coaching models you'll need to get started and we'll demonstrate why they work.

3. Knows how to help clients achieve their goals
This may seem obvious, but a lot of coaches simply do not know how to help their clients reach their goals. We'll show you the 5 most useful ways to help clients reach their goals - beyond the accountability method, most often used.







It's all good news...

When coaches first get into coaching, they are often inundated with information. Which can cause some people to go into overwhelm and not know what to work on next. This training will alleviate this problem. Everything you need to know to start coaching well will be provided.

Guarantee of Satisfaction

If, at the end of the Training, you feel that the conference was not worth the fee you paid, you will be refunded your Intensive fee in its entirety, no questions asked.  (We're quite serious about this.)
 

 

How is the training designed?

The training has been designed as a powerful learning experience...
Multimedia presentations to quickly and graphically convey the key points, principles and theory.
"Front of the room demos" by Dave Buck &/or Susan Austin so that you can see real world demonstrations of optimal form.
"From the podium" discussions between the leaders and you so that you can benefit from the wisdom of other coaches in the room. (We use floating wireless microphones.)
Highly interactive dyads and triads so that you can practice and perfect what you are learning using scorecards and guides.
Case study examples and 'team solution' methods to prepare you for the types of client situations that you will be encountering in the real world.
Networking opportunities before and after each day's sessions.
 

What are the logistical details?
We are keeping the training as interactive, effective, and simple as possible.  You'll have plenty of free time for networking.
1. Everyone is in the same event room during the training.  
2. Dave Buck and/or Susan Austin are leading most of the segments 
3. All sessions are interactive and discussion-based (and include step-by-step handouts).
4. You are on your own for meals. Water is served during the breaks.


Guarantee of Satisfaction
If, at the end of the Intensive, you feel that the Beginner Coaching Proficiencies Training was not worth the fee you paid, you will be refunded your Intensive fee in its entirety, no questions asked (This is our universal and consistent customer satisfaction policy.)

Cancellations/Transfers
We offer 100% refund of your payment/tuition if you withdraw 30 days before the event date.  Less than 30 days and you may apply 100% of your tuition to another event with 2 years.

Volunteer?
We'd appreciate your help.  Just let us know when you arrive at the conference that you'd like to volunteer as a microphone runner or other support person.
 

Register Now!

City

Max Status

 Click to register

London, England
March 20, 2003
Leaders: Dave Buck, Susan Austin
200 Available
NEW!
$99
London
Cavendish Conference Centre
http://www.cavendishconference.com
San Francisco, CA
Wednesday, May 14, 2003
Led by Susan Austin
150 Available
Not available as a separate event.
Free w/ registration to the Future of Coaching Conference. Not available as a separate event.
Click here for details

San Mateo Marriott
www.marriott.com
$99.00 USD/night
Phoenix, AZ
Thursday, May 29, 2003
Led by Dave Buck, Susan Austin
100 Available
NEW!
$99
Phoenix
Embassy Suites Hotel Phoenix-Biltmore
www.embassysuites.com
$119.00 USD/night 


Questions/Requests
Please email tina@coachville.com