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View this issue online at http://www.todayscoach.com/2003/021003.html


Monday February 10, 2003

Dear Today's Coach Reader,

Do you have a full practice?  Almost, but not quite yet?
Have you considered how to package what you already know, to make a full practice a reality for you? 

Thomas Leonard and Dave Buck have just returned from delivering the Full Practice Intensive training to more than 100 coaches in Atlanta.  By all accounts, it was a high quality learning experience and we look forward to hearing all about the full practices that result for all who attended.

In this issue of Today's Coach, we put the spotlight on one of the 15 Full Practice proficiencies covered in that event: Proficiency #11, How to Package what you know into distributable elements.

One way to do just that is by using the TeleClass Design System, a simple online program that guides you through the process of designing a TeleClass by walking you through a process of 20 key questions. Answering those questions helps identify your key points and packages the TeleClass to meet the needs of your clients. To facilitate things, we include phrasing examples at each stage of the process. See below for all 20 questions and examples. 

To use the automated system, just join CoachVille if you haven't already, and you'll have free access from the members area within minutes. You'll be surprised how quickly you can design a new program, and how significantly doing so can impact filling your practice. 

If you're curious about the rest of the Full Practice Proficiencies, we've included a pdf of all 15 here.
(You'll need a copy of www.adobe.com to download.)   And of course, we invite you to join us at a Full Practice Intensive event yourself, for a fee of $179 for the two days, to experience the training on these proficiencies in person.  In 2003, the event will be held in Vancouver, New York, London, Chicago, Boston and Austin...

 In the meantime,

All my best,

Andrea Lee
GM, CoachVille/SOC
andrea@coachville.com


 

 
The 20 Key Questions to Craft Your TeleClass
This list of questions will save you time in the TeleClass design process as well as help you structure your class to be as effective as possible.  It's not only convenient, but it will stimulate you to craft an extraordinary class, and along the way, contribute significantly to filling your practice consistently going forward.

1. Class Title:
 

Less than 15 words; does it include the topic, who it's for and the outcomes/benefits of a person taking the class?
Weak title: Financial planning for singles
Strong title: Retire sooner: Financial Planning for Singles Earning $100,000 a year or more 


2. What is your intention/real reason for hosting the class? 
1. 

2. 

3. 

Examples:
1. Sell Books
2. Get clients/referrals
3. Refine book/program in progress (r&d)
4. Upgrade to other class/program
5. Join your ezine list 


3. What is your basic premise? Where are you coming from?
 

Example: 
My basic premise is that its possible to invest in one's skill set, knowledge base and self so that they become 2 to 10x more valuable in the marketplace, thus accelerating their process of becoming financially independent. 


4. What are the 5 things you most want your students to know about your topic? 
1. 

2. 

3. 

4. 

5. 

Examples:
1. It IS possible to 'retire' much sooner than people realize.
2. That said, it's freedom/choice that people really want, not retirement.
3. The trick is to invest in your marketable skill sets and ecommerce knowledge vs overspending on your lifestyle.
4. It's possible to reduce one's living expenses by 50% and have an even richer life.
5. People who love what they do will likely never retire.


5. What are the 3 things you want your students to know about your experience in this area? 
1. 

2. 

3. 

Examples:
1. I've worked with 100+ singles and helped them to create a financial plan that they WANT to use.
2. I understand the dynamic of why folks won't save.
3. I work with singles to change their attitudes about planning. 


6. What are the 5 questions you'll be asking to get their attention and to generate discussion? 
1.

2. 

3. 

4. 

5. 

Examples:
1. What's more important to you: Choice or lifestyle?
2. What's causing/behind the level of spending you do?
3. If you were financially independent how would you spend your time? Differently, or similar?
4. Where would you put $10,000 into yourself/skills that would earn you an extra $250,000 over the next 10 years? (25:1 return)
5. Until what age will you be working, do you feel? 


7. What are the 5 most common problems that people have in this area? 
1.

2. 

3. 

4. 

5. 

Examples:
1. Working too hard and then spending to reward.
2. Not having anything more compelling to do than spend.
3. Getting caught up in the reality of the day to day instead of designing a perfect life 'above that.'
4. Increasing lifestyle instead of investing in opportunities.
5. Ignorance/disbelief that they really can be financially independent unless they have $1-10mm dollars in the bank. 


8. Why is your topic relevant? 
1. 

2. 

3.

Examples:
1. Everyone has money questions/concerns.
2. Everyone is 'curious' about being financially independent, even if it sounds like a fantasy. 
3. Everyone is wondering where to invest, especially in themselves. 


9. What will you say to someone who doesn't 'get it'? 
1.

2.

3. 

Examples:
1. Which part doesn't make sense?
2. Which part does make sense?
3. Would you like me to rephrase that? 

10. What trends/facts do you have to support your opinions/topic? 
1. 

2. 

3. 

11. What, specifically, do you feel that people/clients should do or do differently, in this area? 
1. 

2. 

3. 

Examples:
1. Snap out of it, spending wise (we overspend)
2. Design a simple life, not a complex lifestyle
3. Invest 5 to 10% of your income into your skill sets.
Tips:
1. Change in thinking
2. Change in attitude/feeling
3. Actions/Changes 


12. What steps or strategies have you seen work to make these changes? 
1. 

2. 

3.

Examples:
1. Identify your 3 measures of success in this life.
2. Hang out more with friends who are living free lives.
3. Set up an automatic investment/savings plan. 


13. What relevant stories or examples do you plan to share to illustrate a specific point? 
1.

2.

3.

Examples:
1. Living on $1000/mo in 1992 so I could reinvest in Coach U's development.
2. Deliberately not buying a Porsche that I've always wanted because the stress of it would imperfect my life.
3. Having/managing a set point of $500k in bank. 


14. Is there a distinction to be made that would help the student understand your topic better? 
1.

2.

3. 

Examples:
1. Life vs lifestyle
2. Financial independence vs retirement
3. Spending vs developing significant reserves
visit http://www.coachville.com/cvmembers/tourxdix.html for more ideas (you will require the universal CV member password)


15. Any caveats for the participant? 
1. 

2. 

3. 

Examples:
1. It's illegal to play financial planner in most states.
2. Understand that folks may take years to update/evolve their money conversations/situations.
3. Never advise clients on investments or allocation of investments. 


16. Final words of wisdom? Perhaps a famous quote? 
 

Example:
Freedom comes from having choice. Without ample cash in the bank, one has very little choice.
visit www.quoteland.com for ideas. 


17. What books would you recommend that participants read? 
1. 

2.

3.

Examples:
1. Rich Dad, Poor Dad
2. The Portable Coach (Attraction Principles)


18. What other resources to you recommend to your participants? 
1. 
2. 
3. 
Examples:
1. Tapes
2. Vidoes


19. Content-rich/useful websites related to your call. 
1. http://www.
2. http://www.
3. http://www.


20. What other information would be helpful to your participants? 
 

Example:
Ask what other things would you like to know about this topic, that we haven't covered in today's call? 
Other comments or questions? 
 

And...a final note.  

If you follow this 20 question system, you should be converting at least 10% of TeleClass attendees into clients. There are also emails you can send out before, during and after the TeleClass that will double or triple your conversion rate, and there are teaching techniques that can do the same.  We cover all of these in the live Full Practice Intensive training, below, but these questions are a great start. Enjoy!

copyright 2003 by coachville.com.  all rights reserved.

The Full Practice Intensive training will be held in Vancouver, New York, London, Chicago, Boston and Austin in 2003.  Why not join us?

One new client pays for the entire weekend at US$179.  Hmm...

Announcing the first-ever full-spectrum immersion weekend training for any coach who is ready for a full, sustainable practice.

Register now and receive  90-days of group coaching -- Free!

The world needs you and your coaching....

It's a huge loss to your community and to the public that they don't have you and coaches like you coaching them.  And, it hurts to see so many coaches all fired up about becoming a coach only to fall flat on the marketing side.

It's a hugely missed opportunity for you and for your potential clients, that we would very much like to do something about.

Thus, the Full Practice Marketing Conference for Coaches...

Join us in Vancouver, New York, London, Chicago, Boston or Austin...

City Event Date Tuition Max
Capacity
Click for
Immediate
Registration
San Diego,
Atlanta
November 2002
February 2003

$249

500 COMPLETE
Vancouver, BC February 28 and
March 1, 2003
9am - 5pm both days
$179 200 Vancouver
Delta Vancouver Airport
http://www.deltahotels.com/
approx. $82.00 USD/night
New York, NY March 14, 15, 2003
9am - 5pm both days
$179 300 New York
Holiday Inn Martinique on Broadway
http://www.martiniqueonbroadway.com/
$149.00 USD/night
London, England March 21, 22, 2003
9am - 5pm both days
$179 200 London
Cavendish Conference Centre
http://www.cavendishconference.com/
Chicago, IL March 28, 29, 2003
9am - 5pm both days
$179 200 Chicago
Sheraton Gateway Suites Chicago O'Hare
http://www.sheraton.com/
$85.00 USD/night
Boston, MA October 31 and
November 1, 2003
9am - 5pm both days
$179 200 Boston
Venue to be announced.
Led by Dave Buck.
Austin, TX December 12, 13, 2003
9am - 5pm both days
$179 200 Austin
Venue to be announced.
Led by Dave Buck.

Benefit from our unique vantage point as the host of 29,000 coaches...
We would like to share with you what we've seen actually work for coaches around the U.S. and around the world.  Given we have nearly 29,000 members (4,000 of which are on the CoachVille Referral service), we hear hundreds of success stories each year -- stories of coaches who have built successful practices -- and we would like to share with you the best of what we see that works for coaches, at all levels.

Is this conference for you?
Should you register for the Full Practice Conference?  Should you budget the time, the plane fare and the conference fee (which we've kept extremely low at only $179)?

No, if you you're happy with your practice as is, or if you don't plan to build a full practice. (Congratulations, by the way...)

Yes, if you're a coach who is preparing or is ready to build or expand your practice and you feel that a 2-day immersion in the best of practice marketing strategies, tools and systems will give you the information you need to inspire, or re-inspire you and your practice.

We've put together the most comprehensive collection of tools and trainings designed to get you moving forward in your practice development, even if you are not a natural marketer.  All that we'll teach you is do-able, it is rewarding, and it works. 

And, if you register now, you'll be able to participate in the Full Practice Club, a 90-day group coaching teleseries for those serious about adding clients and filling their practice.  Free with your conference registration but only if you register now, given the limited space available.

Benefits of attending
We've designed the Full Practice Marketing Conference to be a worthwhile investment of your time, and we've kept the conference fee extremely low.  Here are the specific benefits that you can expect by attending...

1. Get your arms -- in just two days -- around the many ways to fill a practice. 
This is a lot more efficient and cost-effective than the  trial-and-error method of chasing the 'next new thing' in practice marketing.  It's beneficial, and comforting, to see the bigger picture and select your specific marketing strategies from a complete collection.

2. Save years off the learning curve.
Not everyone is born marketer.  And, given that marketing is very important if you're going to have a full, sustainable practice, you might as well learn how to market properly; and you can do so in just two short days here at the conference.

3. Learn what really works vs what 'should' or 'could' work.
We only teach what has been proven to work by a wide variety of coaches in a variety of markets.  We know these tools and strategies and we know they work.  And we can't wait to share them with you.

4. Gain confidence in your own coaching because you have learned how to talk about what you do.
Coaches who are hesitant to talk about coaching generally are not yet clear on exactly what they provide/deliver to clients.  We can help you identify that so that you'll feel terrific about talking about what you do instead of playing wallflower.

5. Connect with other coaches who share your interest in having a full practice.
The coaches attending this conference have their sights set high in terms of building a practice of ideal clients. These are the future movers and shakers of our profession.  Meet them here and learn from each other.

6. Get inspired or re-inspired about your practice.
Most coaching practices have peaks and valleys, periods of forward motion and pull back.  By attending this conference, you'll not just learn new marketing tools but you'll come to better understand the client marketplace and how you can serve the exploding needs of these clients in highly creative and revolutionary ways.

7. Get more, and better-paying, clients.
What good is a conference like this if it doesn't turn into more and better-paying clients?  We've designed the materials and trainings in this conference to give you every advantage in the marketplace.  And remember our 100% satisfaction guarantee.  If you are not satisfied you have a full 365 days to receive a full refund for the conference fee.  We stand behind our work because we know it's effective.

Register now, for the event location most suitable to you...

Click here to register for Vancouver (February 28, March 1, 2003)

Click here to register for New York (March 14, 15, 2003)

Click here to register for London, England (March 21, 22, 2003)

Click here to register for Chicago (March 28, 29, 2003)


Click here to register for Boston (October 31, November 1, 2003)

Click here to register for Austin, TX (December 12, 13, 2003)

Or, click here to find out exactly what you'll learn how to do, from attending this conference:

What you'll learn how to do...

Satisfaction guarantee.
As is true with all of our conferences, trainings and products, we offer a 100% satisfaction guarantee.  If you are not satisfied for any reason, simple email refund@coachville.com within 30 days of attending the event and we'll gladly (and with no questions asked) refund your entire fee.  This guarantee reduces your buying risk and keeps us -- continually -- on our toes to ensure that we provide even more value than our customers have come to expect from us.  Your time is the most valuable thing, and we seek to respect that in all that we do.

Cancellations/Transfers.
We offer 100% refund of your payment/tuition if you withdraw at least 30 days prior to the event. If you have to cancel within 30 days of the start of the event, you will be given full credit to attend any future CoachVille Full Practice Marketing Intensive.
 

Extra bonus if you register now:
You'll be invited to a free, live TeleClass conducted by a senior trainer at the Graduate School of Coaching who will walk you through the process of identifying -- and powerfully describing -- ten of the specific things that you can do for people.

We make this TeleClass available before the conference so that you can get started early and be ready to get the most out of the conference.  After all, what good is marketing if you aren't crystal clear on what you can -- and want to -- provide to potential clients. 

And the trick this process is to phrase what you provide in a strong, simple and effective way -- free of jargon, generic and Hallmark Card phrases -- so that potential clients know exactly how you can help them.   (We're keeping the TeleClass size limited to 25 participants to give enough time for everyone to participate.)

The single-session, 60-minute class will be offered throughout 2003 and is free for anyone who registers 30 days before the event in your city.  (But register now if you want to get started right away with your free TeleClass.)

Click here to register for Vancouver (February 28, March 1, 2003)

Click here to register for New York (March 14, 15, 2003)

Click here to register for London, England (March 21, 22, 2003)

Click here to register for Chicago (March 28, 29, 2003)


Click here to register for Boston (October 31, November 1, 2003)

Click here to register for Austin, TX (December 12, 13, 2003)

We look forward to seeing you there!