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View
this issue online at http://www.todayscoach.com/2003/021003.html
Monday February 10, 2003
Dear Today's Coach Reader,
Do you have a full
practice? Almost, but not quite yet?
Have you considered how to package what you already
know, to make a full practice a reality for you?
Thomas
Leonard and Dave Buck have just returned from delivering the
Full Practice
Intensive training to more than 100 coaches in Atlanta. By all
accounts, it was a high quality learning experience and we look forward to
hearing all about the full practices that result
for all who attended.
In
this issue of Today's Coach, we put the spotlight on one of the 15 Full
Practice proficiencies covered in that event:
Proficiency #11, How to
Package what you know
into distributable elements.
One
way to
do
just that is by using the TeleClass Design System, a simple online program
that guides you through the process of designing a TeleClass by walking you
through a process of 20 key questions. Answering those questions helps
identify your key points and packages the TeleClass to meet the needs of
your clients. To facilitate things, we include phrasing examples at each
stage of the process. See
below for all 20 questions and examples.
To use the automated system, just
join CoachVille if you haven't
already, and you'll have free access from the members area within minutes.
You'll be surprised how quickly you can design a new program, and how
significantly doing so can impact filling your practice.
If you're curious about the rest of the Full Practice Proficiencies, we've
included a pdf of all 15 here. (You'll need a
copy of www.adobe.com to download.)
And of course, we invite you to
join us at a Full
Practice Intensive event yourself, for a fee of $179 for the two days,
to experience the training on these proficiencies in person. In 2003,
the event will be held in Vancouver, New York, London,
Chicago, Boston and Austin...
In
the meantime,
All
my best,
Andrea Lee
GM, CoachVille/SOC
andrea@coachville.com
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The 20 Key Questions to Craft Your
TeleClass
|
| This list of
questions will save you time in the TeleClass design process as well as
help you structure your class to be as effective as possible. It's
not only convenient, but it will stimulate you to craft an extraordinary
class, and along the way, contribute significantly to filling your
practice consistently going forward.
1. Class
Title:
Less than 15 words; does it include the topic, who it's
for and the outcomes/benefits of a person taking the class?
Weak title: Financial planning for singles
Strong title: Retire sooner: Financial Planning for Singles Earning
$100,000 a year or more
2. What is your intention/real reason for
hosting the class?
1.
2.
3.
Examples:
1. Sell Books
2. Get clients/referrals
3. Refine book/program in progress (r&d)
4. Upgrade to other class/program
5. Join your ezine list
3. What is
your basic premise? Where are you coming from?
Example:
My basic premise is that its possible to invest in one's skill set,
knowledge base and self so that they become 2 to 10x more valuable in
the marketplace, thus accelerating their process of becoming financially
independent.
4. What are
the 5 things you most want your students to know about your topic?
1.
2.
3.
4.
5.
Examples:
1. It IS possible to 'retire' much sooner than people realize.
2. That said, it's freedom/choice that people really want, not
retirement.
3. The trick is to invest in your marketable skill sets and ecommerce
knowledge vs overspending on your lifestyle.
4. It's possible to reduce one's living expenses by 50% and have an even
richer life.
5. People who love what they do will likely never retire.
5. What are
the 3 things you want your students to know about your experience in
this area?
1.
2.
3.
Examples:
1. I've worked with 100+ singles and helped them to create a financial
plan that they WANT to use.
2. I understand the dynamic of why folks won't save.
3. I work with singles to change their attitudes about planning.
6. What are
the 5 questions you'll be asking to get their attention and to generate
discussion?
1.
2.
3.
4.
5.
Examples:
1. What's more important to you: Choice or lifestyle?
2. What's causing/behind the level of spending you do?
3. If you were financially independent how would you spend your time?
Differently, or similar?
4. Where would you put $10,000 into yourself/skills that would earn you
an extra $250,000 over the next 10 years? (25:1 return)
5. Until what age will you be working, do you feel?
7. What are
the 5 most common problems that people have in this area?
1.
2.
3.
4.
5.
Examples:
1. Working too hard and then spending to reward.
2. Not having anything more compelling to do than spend.
3. Getting caught up in the reality of the day to day instead of
designing a perfect life 'above that.'
4. Increasing lifestyle instead of investing in opportunities.
5. Ignorance/disbelief that they really can be financially independent
unless they have $1-10mm dollars in the bank.
8. Why is
your topic relevant?
1.
2.
3.
Examples:
1. Everyone has money questions/concerns.
2. Everyone is 'curious' about being financially independent, even if it
sounds like a fantasy.
3. Everyone is wondering where to invest, especially in themselves.
9. What
will you say to someone who doesn't 'get it'?
1.
2.
3.
Examples:
1. Which part doesn't make sense?
2. Which part does make sense?
3. Would you like me to rephrase that?
10. What
trends/facts do you have to support your opinions/topic?
1.
2.
3.
11. What,
specifically, do you feel that people/clients should do or do
differently, in this area?
1.
2.
3.
Examples:
1. Snap out of it, spending wise (we overspend)
2. Design a simple life, not a complex lifestyle
3. Invest 5 to 10% of your income into your skill sets.
Tips:
1. Change in thinking
2. Change in attitude/feeling
3. Actions/Changes
12. What
steps or strategies have you seen work to make these changes?
1.
2.
3.
Examples:
1. Identify your 3 measures of success in this life.
2. Hang out more with friends who are living free lives.
3. Set up an automatic investment/savings plan.
13. What
relevant stories or examples do you plan to share to illustrate a
specific point?
1.
2.
3.
Examples:
1. Living on $1000/mo in 1992 so I could reinvest in Coach U's
development.
2. Deliberately not buying a Porsche that I've always wanted because the
stress of it would imperfect my life.
3. Having/managing a set point of $500k in bank.
14. Is
there a distinction to be made that would help the student understand
your topic better?
1.
2.
3.
Examples:
1. Life vs lifestyle
2. Financial independence vs retirement
3. Spending vs developing significant reserves
visit
http://www.coachville.com/cvmembers/tourxdix.html for more ideas
(you will require the universal CV member password)
15. Any
caveats for the participant?
1.
2.
3.
Examples:
1. It's illegal to play financial planner in most states.
2. Understand that folks may take years to update/evolve their money
conversations/situations.
3. Never advise clients on investments or allocation of investments.
16. Final
words of wisdom? Perhaps a famous quote?
Example:
Freedom comes from having choice. Without ample cash in the bank, one
has very little choice.
visit www.quoteland.com for
ideas.
17. What
books would you recommend that participants read?
1.
2.
3.
Examples:
1. Rich Dad, Poor Dad
2. The Portable Coach (Attraction Principles)
18. What other resources to you recommend to
your participants?
1.
2.
3.
Examples:
1. Tapes
2. Vidoes
19. Content-rich/useful websites related to
your call.
1. http://www.
2. http://www.
3. http://www.
20. What
other information would be helpful to your participants?
Example:
Ask what other things would you like to know about this topic, that we
haven't covered in today's call?
Other comments or questions?
And...a final note.
If you follow this 20 question system, you should
be converting at least 10% of TeleClass attendees into clients. There
are also emails you can send out before, during and after the TeleClass
that will double or triple your conversion rate, and there are teaching
techniques that can do the same. We cover all of these in the live
Full Practice Intensive training, below, but these
questions are a great start. Enjoy!
copyright 2003 by
coachville.com.
all rights reserved. |
|
Announcing
the first-ever full-spectrum immersion weekend training for any coach who is
ready for a full, sustainable practice.
Register now and
receive 90-days of group coaching -- Free!
The world needs you and your coaching....
It's a huge loss to your community and to the public that they don't
have you and coaches like you coaching them. And, it hurts to see so many
coaches all fired up about becoming a coach only to fall flat on the
marketing side.
It's a hugely missed opportunity for you and for your potential clients,
that we would very much like to do something about.
Thus, the Full Practice Marketing Conference for Coaches...
Join us in Vancouver, New
York, London, Chicago, Boston or Austin...
| City |
Event
Date |
Tuition |
Max
Capacity |
Click
for
Immediate
Registration |
San Diego,
Atlanta |
November 2002
February 2003 |
$249
|
500 |
COMPLETE |
|
Vancouver, BC |
February
28 and
March 1, 2003
9am - 5pm both days |
$179 |
200 |
Vancouver
Delta Vancouver Airport
http://www.deltahotels.com/
approx. $82.00 USD/night |
| New
York, NY |
March
14, 15, 2003
9am - 5pm both days |
$179 |
300 |
New York
Holiday Inn Martinique on
Broadway
http://www.martiniqueonbroadway.com/
$149.00 USD/night |
|
London, England |
March
21, 22, 2003
9am - 5pm both days |
$179 |
200 |
London
Cavendish Conference Centre
http://www.cavendishconference.com/ |
|
Chicago, IL |
March
28, 29, 2003
9am - 5pm both days |
$179 |
200 |
Chicago
Sheraton Gateway Suites Chicago
O'Hare
http://www.sheraton.com/
$85.00 USD/night |
|
Boston, MA |
October
31 and
November 1, 2003
9am - 5pm both days |
$179 |
200 |
Boston
Venue to be announced.
Led by Dave Buck. |
|
Austin, TX |
December
12, 13, 2003
9am - 5pm both days |
$179 |
200 |
Austin
Venue to be announced.
Led by Dave Buck. |
Benefit from our unique vantage point as the host of 29,000 coaches...
We would like to share with you what we've seen actually work for
coaches around the U.S. and around the world. Given we have nearly 29,000
members (4,000 of which are on the CoachVille Referral service), we hear
hundreds of success stories each year -- stories of coaches who have built
successful practices -- and we would like to share with you the best of what
we see that works for coaches, at all levels.
Is this conference for you?
Should you register for the Full Practice Conference? Should you
budget the time, the plane fare and the conference fee (which we've kept
extremely low at only $179)?
No, if you you're happy with your practice as is, or if you don't
plan to build a full practice. (Congratulations, by the way...)
Yes, if you're a coach who is preparing
or is ready to build or expand your practice and you feel that a 2-day
immersion in the best of practice marketing strategies, tools and systems
will give you the information you need to inspire, or re-inspire you and
your practice.
We've put together the most comprehensive collection of tools and trainings
designed to get you moving forward in your practice development, even if you
are not a natural marketer. All that we'll teach you is do-able, it is
rewarding, and it works.
And, if you register now, you'll be able to
participate in the Full Practice Club, a 90-day group coaching teleseries
for those serious about adding clients and filling their practice. Free
with your conference registration but only if you register now, given the
limited space available.
Benefits of
attending
We've designed the Full Practice Marketing
Conference to be a worthwhile investment of your time, and we've kept the
conference fee extremely low. Here are the specific benefits that you can
expect by attending...
1. Get your arms -- in just two days -- around the
many ways to fill a practice.
This is a lot more efficient and cost-effective than the
trial-and-error method of chasing the 'next new thing' in practice
marketing. It's beneficial, and comforting, to see the bigger picture and
select your specific marketing strategies from a complete collection.
2. Save years off the learning curve.
Not everyone is born marketer. And, given that marketing is very
important if you're going to have a full, sustainable practice, you might as
well learn how to market properly; and you can do so in just two short days
here at the conference.
3. Learn what really works vs what 'should' or
'could' work.
We only teach what has been proven to work by a wide variety of
coaches in a variety of markets. We know these tools and strategies and we
know they work. And we can't wait to share them with you.
4. Gain confidence in your own coaching because you
have learned how to talk about what you do.
Coaches who are hesitant to talk about coaching generally are not yet clear
on exactly what they provide/deliver to clients. We can help you identify
that so that you'll feel terrific about talking about what you do
instead of playing wallflower.
5. Connect with other coaches who share your
interest in having a full practice.
The coaches attending this conference have their sights set high in terms of
building a practice of ideal clients. These are the future movers and
shakers of our profession. Meet them here and learn from each other.
6. Get inspired or re-inspired about your practice.
Most coaching practices have peaks and valleys, periods of
forward motion and pull back. By attending this conference, you'll not just
learn new marketing tools but you'll come to better understand the client
marketplace and how you can serve the exploding needs of these clients in
highly creative and revolutionary ways.
7. Get more, and better-paying, clients.
What good is a conference like this if it doesn't turn into more
and better-paying clients? We've designed the materials and trainings in
this conference to give you every advantage in the marketplace. And
remember our 100% satisfaction guarantee. If you are not satisfied you have
a full 365 days to receive a full refund for the conference fee. We stand
behind our work because we know it's effective.
Register now, for the event location most suitable to
you...
Click here to register for Vancouver (February 28, March 1,
2003)
Click here to register for New York (March 14, 15, 2003)
Click here to register for London, England (March 21, 22, 2003)
Click here to register for Chicago (March 28, 29, 2003)
Click here to register for Boston (October 31, November 1, 2003)
Click here to register for Austin, TX (December 12, 13, 2003)
Or, click here to find out exactly what you'll learn how to do, from
attending this conference:
What you'll learn
how to do...
Satisfaction
guarantee.
As is true with all of our conferences, trainings and products,
we offer a 100% satisfaction guarantee. If you are not satisfied for any
reason, simple email
refund@coachville.com within 30 days of attending the event and we'll
gladly (and with no questions asked) refund your entire fee. This guarantee
reduces your buying risk and keeps us -- continually -- on our toes to
ensure that we provide even more value than our customers have come to
expect from us. Your time is the most valuable thing, and we seek to
respect that in all that we do.
Cancellations/Transfers.
We offer 100% refund of your payment/tuition if you withdraw at
least 30 days prior to the event. If you have to cancel within 30 days of
the start of the event, you will be given full credit to attend any future
CoachVille Full Practice Marketing Intensive.
Extra bonus if you
register now:
You'll be invited to a free, live TeleClass
conducted by a senior trainer at the Graduate School of Coaching who will
walk you through the process of identifying -- and powerfully describing --
ten of the specific things that you can do for people.
We make this TeleClass available before the conference so that you can get
started early and be ready to get the most out of the conference. After
all, what good is marketing if you aren't crystal clear on what you can --
and want to -- provide to potential clients.
And the trick this process is to phrase what you provide in a strong, simple
and effective way -- free of jargon, generic and Hallmark Card phrases -- so
that potential clients know exactly how you can help them. (We're keeping
the TeleClass size limited to 25 participants to give enough time for
everyone to participate.)
The single-session, 60-minute class will be offered throughout 2003 and is
free for anyone who registers 30 days before the event in your city. (But
register now if you want to get started right away with your free
TeleClass.)
Click here to register for Vancouver (February 28, March 1,
2003)
Click here to register for New York (March 14, 15, 2003)
Click here to register for London, England (March 21, 22, 2003)
Click here to register for Chicago (March 28, 29, 2003)
Click here to register for Boston (October 31, November 1, 2003)
Click here to register for Austin, TX (December 12, 13, 2003)
We look forward to seeing you there!

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