this issue online at
Tuesday February 4, 2003
Dear Today's Coach Reader,
Addendum! (aka oops)
meant to include a bit more with the announcement of the 15 Advanced
Coaching Proficiencies that we emailed you about yesterday.
Below you'll find my thinking on the emergence of "Dynamics" as
a key component in the coaching process and additional description of what
it means to be a high-end coach.
Thomas J. Leonard
See below for full size graphic of
the Dynamic Opportunity model
future of Coaching is emerging...
Coaching has come a long way from
the original coaching many of us did in the 80's and 90's -- coaching is
quickly becoming one of the most sophisticated disciplines ever
developed. Give it 20 more years and the knowledge sets and skills
set will be be on par with what a physician has to learn in order to be
effective with their patients. Coaching is evolving at an
You're either going to be the kind of person who places yourself on that
curve, or you're not. And this 1-day training is a terrific
opportunity to place yourself both on that curve and at the front of
The mission of the School of Coaching is to put and keep you on the
front end of that curve. Our commitment to you and to the coaching
industry is clear -- we do our best to invest and package the most
progressive, sophisticated and practical trainings and tools ever
developed for coaches and their clients.
you're a high-end coach?
Here's a place to
Over the past 5 years, the notion of a 'high-end coach' has
emerged. These coaches have something in common -- something they
recognize in each other and it's not the "I'm a great coach"
illusion, or "I've been coaching for 7 years" boast or
"I've got six certifications." Those things don't matter that
much in a dynamic field such as coaching where the evolution is more of
a revolution -- of innovative ideas sophisticated tools and refined
Rather, there is emerging a group of coaches who are committed to
developing both themselves and their coaching skills and tools and
knowledge sets in order to serve their clients as best as they possibly
can. Here's is what this group has in common....
1. Complete set of
The high-end coach as the complete set of coaching skills, and knows how
to select which skill for which client type or situation. (Did you know
that there have been 500
coaching skills identified already? -- We teach these via the School of
Coaching. Do you know how exciting it is as a coach to have the perfect
skill or proficiency to use with a client that works within seconds?)
2. Strong set of
tools and strategies...
The high-end coach also has a
strong set of tools and strategies. Quickly, coaching is expanding
to include more than support and great questions -- the higher-end
clients are coming to expect and even demand the tools and strategies
that will make the biggest difference for them -- and the high-end coach
has or is developing an extensive set of these.
understands operating dynamics...
Finally, the high-end coach has
developed the type of wisdom where they can recognize and fully
understand the nature of what is occurring at virtually any moment with
the client and in the client's lives and business. This is remarkable
news and we're busy researching and documenting (and training coaches
in) this depth of awareness and understanding. See
Dynamic Opportunity Model immediately below.
Our goal is that the coach is able to (virtually) instantly recognize
exactly what's going on in a client's situation (business or personal)
and have a coaching solution available. This is big news in our
industry -- I know for years I kept chasing symptoms and even sources of
problems until I realized that there was a deeper level of awareness
called operating dynamics. Powerful stuff.
It's all good news...
The good news? It' all
learnable. And this one-day training we're offering in San Francisco and
London is the type of environment that will profoundly upgrade how you coach
your clients. All part of the Future of Coaching. Please join us
to put and keep you at the top of this curve.
Guarantee of Satisfaction
If, at the
end of the Training, you feel that the conference was not worth the fee
you paid, you will be refunded your Intensive fee in its entirety, no
questions asked. (We're quite serious about this.)
We offer 100% refund of your payment/tuition
if you withdraw 30 days before the event date. Less than 30 days and
you may apply 100% of your tuition to another event with 2 years.
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