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Thomas J. Leonard
issue online at http://www.todayscoach.com/2002/121902consult.html|
Thursday, December 19, 2002
the 'difference' between coaching and consulting?
Dear Today's Coach Reader:
Every coach is invited to play...
Ah, the big question -- Are
you a consultant? A Coach? Both?
Neither? A synthesis?
We've been receiving questions along this line at CoachVille with
increasing frequency, so we thought we would invite Today's
Coach readers to play and ask you to help explain the differences,
similarities -- and evolution -- of these two roles/terms.
If you have been/are a consultant -- or find the question
intriguing -- would you mind sharing a couple of your thoughts
A sample is included below.
What we're looking for is 2-5 paragraphs related to this topic,
preferably from real-world coaching
with an example.
We'll be compiling this ebook
over the holidays and releasing it in March 2003 at the
CoachVille website and to all CoachVille members. It will
And, we'll be including attribution if you
wish (your name, email, website and photo (if you wish)), so
this might work out to build up your brand. After all,
would it help if 25,000 CoachVille members knew who you are and the kind of
work you're doing as a consultant/coach? And, who knows
how this ebook will get passed along. My guess is that
both companies and other consultants/coaches will hear about and
download this book -- and that puts you in a large circle of
Note: If you wish to create an illustration for the ebook
to make or supplement one of your points, feel free! You
can fax a sketch of it to +1.602.532.7168 or email a graphic of
it to firstname.lastname@example.org.
We'll handle the final design/layout; a rough sketch is
fine. You'll receive full attribution/copyright, of
Please email your 2-5 paragraphs to email@example.com
by December 31, 2002.
Here's an example of what we're seeking, story/entry-wise...
(Note: this example doesn't include a real-world client example;
we would ask that you build/include your story around a
real-world client situation/example of how coaching works
for clients with whom you are also consulting.)
The coaching process
opens up the business owner to make the most of the
consulting that is provided...
"For many years I thoroughly enjoyed my consulting projects, as the client and I created
business or marketing or sales plans as well as management techniques. All these are externals which help to support the goals of the business. All are very important, but
my clients have told me that the real path to long-term,
sustainable success is an inner path which can only be crafted through coaching. It is becoming more apparent that this inner path to success is a necessity.
From the client's viewpoint, the work we do with them in
a consultant capacity is 100x easier for the owners to
implement if they are also being coached. This
because coaching 'opens them up' to making the changes
in their thinking, behavior and focus that will have a
long-term, ongoing impact - both personally and in their
business. If pressed, I'd even say that the benfit
of consulting tends to be short-term without the
inclusion of coaching. Add coaching
into the mix and the consulting work has the chance for
greater and longer-term benefit to the client.
The person behind the organization is the real key to success, not the strategies or techniques. Thatís why coaching is so important. Through coaching, whatever problems the owner is experiencing can be quickly surfaced, understood and corrected. Even a simple-to-teach integrity, needs,
and standards model opens so many opportunities to eliminate problems. Once these factors are explored, progress is dramatically accelerated and longer lasting.
Coaching is not simply a means to help the business grow, it is the preferred technology to help the people within the business thrive (not just the owner/executives). As we move forward in time,
individuals are going to need coaching because of the increasing pressure for employees to contribute at a
much higher level -- levels that are just not available
to these employees and leaders without the access and
awareness that occurs during the coaching process."
Richard Reardon, MBA
Shorter examples (just for ideas)...
1. "The personal bond that occurs between a consultant who
is also a coach, and their client, opens up the client to making
more changes that the consultant/coach is recommending."
2. "As a coach who is also a consultant, I find that I have
much more permission from my client to ask them to make style
changes, grow themselves or take personal responsibility for the
situation they are in -- instead of having a 'fix' be the
primary focus of our work. When I was exclusively a
consultant, I didn't feel that I had this permission.
Perhaps I did, but it didn't feel that way."
3. "I'm often hired as a consultant, but it seems like 50%
of my time is spent coaching the client whether they ask for
this specifically, or not."
Cool project, huh?
Please email to firstname.lastname@example.org
by December 31, 2002.
We'll advise when the ebook is ready for release. Contributors will
receive advance access to the ebook (60 days early).
Thomas J. Leonard