issue online at http://www.todayscoach.com/2002/102402territories.html|
The future of coaching discussion will continue in 2 weeks' time.
Thursday, October 24, 2002
Dear Today's Coach Reader:
becoming a tad boring for you?
Are clients ho-humming your best efforts?
Are you doing your nails or checking email during a coaching session?
Here's a simple, proven
solution: Enter new territories
When my coaching drooped or the client's focus tended to wane, I used to
figure that "Well, maybe it's time for the client to take a break
from coaching. After all, they reached their goal (or they were
about to give up trying)."
That was before I started entering new territories with the client.
Looking for examples of
Here's a chart that we teach from during the Certified Coach Intensive (http://www.coachvilleconference.com).
You'll see 12 of the scores of new territories that you can introduce to a
pdf of above is viewable at http://www.coachville.com/conf/cci/12territoriesnewpdf.pdf
above graphic is copyrighted 2002 graduateschoolofcoaching.com. no
duplication without license.
Let's say that your client seems to be having a lot of problems at work
and at home. They've done their best to reduce the number of these
problems, yet they continue to occur. What's a coach to do? That's
easy -- introduce the notion of standards to your client and shift the
focus of the coaching from solving problems to raising standards.
When you do this, the client elevates above the problems territory and
will live the rest of their years above the typical fray of life.
All because you entered a new territory with a client. It's a simple
Say a client is working hard toward reaching a significant goal but the
progress is mixed. Some weeks, great progress is made only to be
lost as momentum dissipates -- the client finds that consistently keeping
the energy up and the focus on is a challenge. Now, you could
cheerlead this client to success (but you'd better bring a very full set
of pompoms and a megawatt bullhorn). Or, you could be a coach who
shows the client how to design environments that do 99% of the work and
virtually ensure success. Introducing the notion of 'well-designed
environments' is the solution to this type of problem. It's a
virtual guarantee of success. And, this strategy is likely to be
totally new to the client. It's entirely up to the coach to broach
it. Again, it's up to you. Often clients don't know about these
(FYI, there are 7 types of environments worth designing.)
What I'm saying is that it often works to your advantage to introduce new
foci to a client as a way to either forward/accelerate their stated goal,
or as a way to obviate the need for their initial goal (as in example #1
above). And, again, it's up to the coach to introduce these new
territories; clients don't often think in terms of territories -- they are
usually focused on goal achievement or problem solving.
Here's another graphic
In the Certified Coach Intensive, we call this type of graphic "the
orb;" we have one for each of the 15 proficiencies.
Below, you'll see the basic tools that you can use to first introduce and
then enter a new territory with a client. As you can read below, you
can use educational tools, discovery tools and awareness-building
tools. You would use these tools as a way to describe/enter one of
the 12 territories described above.
pdf is printable at http://www.coachville.com/conf/cci/012territoriespdf.pdf
above graphic is copyrighted 2002 coachville.com. no duplication
Moral of the story...
We are a key, pioneering influence in the lives of our clients. And
when you know the territories worth introducing to your client, you are a
well-informed guide. Just one new territory can be worth an entire
year of coaching fees to your client. Just one territory can double
your value to that client. Just one territory can extend the
coaching contract to run a year or more.
Why? Because territories, once entered, take time to fully discover
and to make the most of. And as a coach, you are the perfect partner
for this process.
I hope that this was useful.
Thomas J. Leonard
Note: The Future of Coaching Series will return in 2 weeks'
After a positive experience in Philadelphia and London in the past two
weeks, we're off to Boston today for the Certified Coach Intensive this
weekend, then on to Sydney, Atlanta, Denver, Seattle and Ft.
Lauderdale. Then, in February (we believe) a train the trainer
version, along with 30 more cities for the Intensive. It's a wild
wide to expand from a totally virtually enterprise to becoming the largest
provider of live/local coach training in the world -- all within 6
months. Many thanks for your ongoing support and