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Thursday, September 26, 2002 

ear Today's Coach Reader:

Ever wonder what it really takes for a coach to provide value to their clients?

If so, I believe that you'll find the following 4 illustrations helpful.  These models were developed by Thomas Leonard and the CoachVille R&D Team in order to clarify the key elements of what it takes for a coach to be highly effective with their clients.

The models provide the foundation for the coach training that we offer via CoachVille, The School of Coaching and the Graduate School of Coaching and the 2-day Certified Coach Intensive (20 cities worldwide).

My best to you,

Andrea Lee


The 3 Value Generators: 
Coaching Skills, Knowledge, You

In early 2002, we asked ourselves this question: 
"What is it that coaches provide that generates value for the client?"

Here's what we came up with, with the input of the 1000-coach strong R&D Team at

First, the 3 Generators:  Coaching Skills, Knowledge and You.  All 3 help you do great work for your clients, especially the more sophisticated clients.

view image in pdf for easy printing


#1. The Coaching Skill Set
Below, we've illustrated the 3 components of the Coaching Skill Set:

--Coaching Capabilities
These are what a coach needs to be able to use the Proficiencies well,  qualities like self-confidence, perspective, sensitivity, listening/communication skills.

--Coaching Proficiencies
These are what the coach does during the coaching call.  The list of 15 Proficiencies is viewable at
or in PDF at
These include everything from 'navigating via curiosity' to "pressing the clients best efforts" to "honing in on what's most important."

--Coaching Frameworks
These are where the coach is coming/thinking from.  We've identified 15 larger/progressive frameworks that, when adopted, elevate and expand where the coach is coming from as they coach and use the proficiencies.  Examples include: "It's all solvable or it's not," "Delay discourages opportunities," and "Inklings are higher intelligence."
The full set is viewable at or in PDF at 

Related Resources
We offer free resources on this topic in the CoachVille member area at If you haven't joined CoachVille, please do so at  Lifetime membership is free.
We also teach these Capabilities, Proficiencies and Frameworks at our live 2-day Certified Coach Intensive offered in 20 cities.  For availability in your area, visit

view image in pdf for easy printing

#2. The Knowledge Base
Then we identified the type of knowledge that is most useful to a coach and most 'coach-like' (vs just technical/expert knowledge). We came up with these 3 types of knowledge:

We've included everything from business concepts (creative destructionism, leadership, branding) to success concepts (attraction, synergy, mission) to personal development concepts (personal evolution, friction-free, transformation).

When a coach knows these concepts (we've identified 100 of these and will start teaching them via the School of Coaching in January 2003) and can share them easily with clients, value is instantly added because these concepts help the client to easily reorient about what matters most.

Just as there are concepts and principles that you can learn to share with clients, there is also a bank of 100 key strategies that every coach can learn -- strategies in every area of life and business:  life design strategies, business development strategies, situational solutions/strategies, organizational development strategies and more.  When you are familiar with the bank of strategies, opportunities can be leveraged and problems get solved much more quickly.

There are literally hundreds of tools that a coach can use with a client.   Tools are used to discover important information and preferences, focus the work and support the best efforts of the client. The basic types of tools that coaches learn to use include assessments, worksheets, exercises, visual/virtual displays and online systems.

Related Resources
(We offer courses in The Knowledge Base via the School of Coaching,
the School of Small Business Coaching, the Graduate School of Coaching
and the Graduate School of Corporate Coaching.

view image in pdf for easy printing


#3. What You Bring
Clients are hiring you as much as they are hiring your coaching skills and knowledge base.  They are also "hiring" your life experience, your qualities, your life.  The more you, your life and your qualities are in synch, the more attractive you will be to your ideal clients.

And, add that to your coaching skill set and knowledge base, and you are well positioned to successful as a coach.

view image in pdf for easy printing

I hope this has been useful.

Please join me at the 2-day Certified Coach Intensive.

Cities and dates at 

Thomas J. Leonard

copyright 2002 by  all rights reserved.