certifiedcoach.org is the
Certified Coach Board
IACC will own the "Certified Coach" designation and
certifies coaches who have demonstrated competence in the 15
Coaching Proficiencies. Read how
to become certified.
Available October 2002. Watch for
Coaching School Accreditation
The CSAC, a unit
of the IACC, accredits coaching schools and coach training
programs which teach/offer the 15 Coaching
Proficiencies. Watch for details on how the
accreditation process will work.
Available November 2002. Watch for
Coach Information Center
The Coaching Information Center (CIC), a unit of
the IACC, will act as the industry information center,
providing both the media and coaches alike with the facts,
data and evidence of the viability and benefits of the
Coach Barb Elgin has stepped forward to run the CIC,
which will launch in November 2002. Watch for
The IACC's Board of Professional Review will be
hosting coachingcomplaints.org site where the public may lodge
complaints about coaches and be assured a follow up
process. (The logo at left may change to soften the
tone.) The Board of Professional Review will have the power to
revoke the Certified Coach designation of a coach against whom
a grievous complaint has been
Available November 2002. Watch for
about the IACC
1. There is a new
professional association of coaches forming called the IACC --
International Association of Certified Coaches.
Membership is free/automatic in IACC for every CoachVille member,
although CoachVille members may opt out if they wish.
3. The IACC
will thus be the largest professional association of coaches
worldwide with 17,000 members.
4. The IACC will be a
not-for-profit, with elected board members (called the Board
of Governors) after the first year.
5. CoachVille is funding the
IACC with a $25,000 launch grant and will work closely with the IACC
during the first year as the IACC births and weans.
6. The IACC
will also be comprised of several boards, to include:
Board of Professional Review, which will manage/support the
b. The Coaching School
Accreditation Board, which will accredit coaching schools who are
teaching the 15 Proficiencies, on which the Certified Coach
testing/designation is based.
c. The Coaching Information Center,
the industry relations unit of the IACC.
d. The Coach
Certification Board which will own the Certified Coach designation
and manage the testing/certification process, as well as setting the
continuing education requirements to maintaining one's Certified
7. Michael "Coop" Cooper is
coordinating the IACC efforts and is supported by teams of coaches
designing and building out each of the components outlined
8. If you would like to get on the announcement/R&D
list for the IACC, address an email to email@example.com.
The Advantages of the Certified Coach
there are at least a dozen coach certifications available to
coaches. What makes the Certified Coach designation worth
1. Sophistication and
The 15 Coaching
Proficiencies, upon which the Certified Coach designation is
based, are, as far as our research has indicated, currently the most
progressive and sophisticated set proficiencies used by coaches
worldwide. They are advanced by design, elegant during use and
effective in both contributing to the wide range of both most
commonly sought-after tangible and intangible results.
Consistency and Common Meaning
The Certified Coach
designation attests to the coach's demonstrated ability with the 15
Coaching Proficiencies. This provides common ground among
these coaches and a common, unified brand to the
3. Open-Architecture Design Affords
Flexibility and Evolution
Even as the Certified Coaches
have a common, proven facility with the 15 Coaching Proficiencies,
each coach still has significant degree of freedom and flexibility
to be themselves, respond to a wide range of client needs and the
flexibility to evolve their coaching -- and the quality of coaching
worldwide -- using all of the tools and approaches at their
disposal, given the open-architecture design of the 15 Coach
The 3 Steps to Earning the Certified Coach
These steps are
taken in sequence. The cost to be certified is $200, but any
CoachVille/IACC member may take the written examination for
free. And the certification fee is waived for the first 500
coaches who qualify to be scorecarded. (see
Step 1. Score
80% or higher on a comprehensive written examination.
exam is administered online, and consists of 200 multiple choice
questions from a bank of 1500 such questions), including questions
on ethical/legal practices. Any CoachVille/IACC member may
take this test online, and at no charge. However, if you do
not pass the written test, you'll need to wait 30 days before taking
it again. There is no charge to retake the written exam, even
if multiple times.
Step 2. Score 80% or higher on the
Coaching Proficiencies scorecarding.
You'll be audio taping 3
coaching sessions, with real clients and with their permission, and,
after the fact, three Certifying Coaches from the IACC will listen
to the RealAudio tape of your sessions and scorecard your coaching,
based on your demonstration of the 15 Coaching
Proficiencies. (We'll handle the recording process for
you.) You will receive a copy of your scorecard and
comments made by the Certifying Coaches.
3. Successfully complete a brief interview with 3 Certifying
The purpose of this interview is to cover any of the
15 proficiencies that we not demonstrated during your 3 scorecarded
Additional information about the certification
1. As you can see,
we've made the process as simple as possible.
2. Yet, as simple
as the process is, we believe it's the most rigorous certification
process of any coach certifying agency.
3. In order to pass the
written exam, scorecarding and interview segments, you will need to
have coaching experience, and full knowledge of the 15 Coaching
4. We (deliberately) do not require a set number
of hours of experience as a coach. Why? Because experience
alone doesn't "make you" a Certified Coach. Rather, we rely on
validated, real-world demonstration of the coaching proficiencies to
award the Certified Coach designation.
The fee to be
certified is currently $200. We are waiving the certification
fee for the first 500 coaches who qualify to be tested for
certification. Please wait for announcement on how to
1. If you do not pass
the written exam, there is no fee to retake the exam, however,
you'll need to wait at least 30 days to take it again.
2. If you
are not scorecarded at 80% or higher on your 3 client coaching
sessions, you will need to pay a $100 retesting fee for any of the 3
segment you do not pass.
3. If you do not pass the interview,
there is no cost to you to be re-interviewed but you must wait 90
days and complete the recommended studies suggested by the Coach
4. There is a $25 charge for your Certified Coach
certificate, should you wish to order one.
5. After you are
certified, you will need to complete 20 hours of continuing
education per year from providers approved by the IACC. You
will be able to complete these 20 hours per year online (at a very
low cost), through TeleClasses or through live trainings and
conferences. This continuing education is mandatory and may include
updates to the certification process to ensure that all certified
coaches have met the most current certification requirements
(Note: CoachVille will be just one of the approved continuing
education training providers. We expect there to be
prepare for the written exam and scorecarding
1. Master the 15 Coaching Proficiencies.
the 15 Coaching
Proficiencies backwards and forwards via the CoachVille.com
website via RealAudio or transcript (free as a CoachVille/IACC
member), and/or attend a live 2-day training called the Certified
Coach Intensive offered by CoachVille (details at http://www.coachvilleconference.com)
in 16 cities during 2002 and 2003.
2. Listen to 50 hours
of the Coaching Critiques.
Listen to at least 50 hours of the
Coaching Critiques (free; coming October 2002) which are real
coaching sessions featuring coaches who have scored 4 or 5 stars on
their coaching session scorecarding. This is the best way to
understand how you'll be tested, as well as providing you with
voice-over commentary from the Coach Certifiers during each
session. This alone can act as a coach training program or to
supplement any formal coach training you've done.
collaboratively with your current clients.
Work closely with
your current clients and ask them to help you coach them better in
the 15 Proficiencies. Most clients are happy to help you improve
your skill set.
4. Work with a mentor coach or Certified
Mentor Coach (CMC).
Work with a mentor coach or Certified
Mentor Coach who has been trained in the 15 Proficiencies. Remember,
the exam is based on your intimate and specific knowledge of the 15
proficiencies. Whatever else you might know about coaching
will be helpful, but if you don't know these 15 Coaching
Proficiencies, you will not be able to pass the test. Certified
Mentor Coaches are listed at certifiedmentorcoach.com.
To prepare for and earn the CMC designation, enter the Graduate School of
5. Enroll in a coaching school or program
accredited by the IACC.
A school accredited by the IACC is a
school that is teaching the Coaching Proficiencies well.
Currently (9/02), the School of Coaching, the Graduate School of
Coaching and CoachVille are the only 3 accredited IACC schools, but
by the end of 2002, expect to see at least 5 more schools adopt the
15 Proficiencies and becoming accredited by the IACC. Within 2
years, we expect about 25 to 50 schools and coaching programs will
to Get Involved in Certifying Coaches
IACC is in the business of certifying coaches and relies upon highly
experienced Certified Coaches to certify newer coaches. We
call these highly experienced Certified Coaches who have undergone
additional training, "Certifying Coaches." It is an honor to
be a Certifying Coach and the process to become one is
The first step in this path is to become what's
called a Critiquer, which is a coach who listens as Certifying
Coaches listen to coaches sitting for the orals segment of their
coach certification exam. Each coach seeking the Certified
Coach designation is recorded as they coach 3 different clients over
the phone. Later, these RealAudio files are played on a
conferencing bridge where 3 Certifying Coaches listen to the
coaching sessions and scorecard the coach's
Critiquers are visitors/listeners in this
process. As they get more experience listening to these
critique sessions, they'll be asked to share their own observations
and contribute a ScoreCard of how they rated the coaching
session. Based on the quality of their scorecarding, a
Critiquer may be asked if they would like to become a Certifying
Coach. At that point, the steps below are
Becoming a Certifying Coach is not a simple
process. After all, the Certifying Coach is the 'protector' of
the Certified Coach brand. The IACC is currently developing
the first 10 Certifying Coaches. We expect that, within 2
years, there will be approximately 200 such Certifying Coaches which
will be enough to keep up with the demand for the Certified Coach
Critiquers are not compensated
directly. However, the learning is priceless, especially if
you plan to become a Mentor Coach or a Certified Mentor Coach and/or
to have your own coaching school.
In summary, a Certifying Coach knows the 15 Proficiencies
intimately, and has developed the 'ear' to determine how well
another coach is able to demonstrate these 15
How to become a
We mention above
that it is the Certifying Coaches who will be scorecarding the
coaching sessions you will be having with clients, and you may be
wondering what a Certifying Coach is, and how to become
Briefly, a Certifying Coach is a coach who has:
Earned their Certified Coach designation.
2. Has been coaching
for at least 3 years.
3. Has participated in at least 50 hours of
4. Has successfully scorecarded a
series of 5 rigorous coaching/client situations.
wish to mentor other coaches, it would be to your advantage to
becoming a Certifying Coach (currently, invitations are made by the
Board of Governors of the IACC). As the critiquers and
Certifying Coaches scorecard the thousands of coaches who will be
earning the Certified Coach designation over the next several years,
they'll be listening for those coaches who have that special ear
that indicates they would be especially effective as a Coach
Timing and Availability
components of the Certified Coach testing/certification process are
being made available as follows...
1. Complete the design of the online ScoreCard used
by all Critiquers and Certifying Coaches
2. Complete the computer
systems to track the critiquing management and scheduling
1. Have the written exam
2. Start scheduling critiquing sessions,
starting first with the Certified Mentor Coaches.
3. Approve the
first 10 Certifying Coaches and complete their
1. Open up the critiquing
session to the next group of coaches seeking certification.
Approve 5 more Certifying Coaches.
3. Start awarding the
Certified Coach designation to the first coaches who have passed all
4. Being accrediting coaching schools and
programs on the 15 Coaching Proficiencies via the CSAC (Coaching
School Accreditation Council, a specialty council within the
1. Ramp up to be
critiquing 200 coaches a month.
2. Ramp up to have approved 25
3. Continue to expand
should you do now?
are interested in testing for the Certified Coach designation, here
is what you can do now:
1. Take the online written exam, when
available in October 2002. It's free.
2. Watch for
announcements for available slots to have your 3 coaching sessions
scheduled and critiqued. Free for the first 500 coaches
approved; please wait for announcement,
1. I went to Coach U. Will I be able to
pass the Certified Coach exam?
Yes, but like any coach, you'll need to study separately for
the Certified Coach exam. This, because the Certified Coach
exams are based on the 15 Proficiencies and until a coaching schools
come to weave in these 15 Proficiencies into their training, you'll
need to study separately for them via CoachVille, the Graduate
School of Coaching and/or the Certified Coach Intensive. We'll
be accrediting as many coaching schools just as quickly as they can
2. Should I go
to one of the Certified Coach Intensive this
this training, which is currently the most focused training for
coaches wishing to pass the Certified Coach exams. CoachVille
and the IACC, while separate entities, are working very closely over
the next year to transfer the intellectual property related to the
15 Coaching Proficiencies (the basis for the Certified Coach exam)
from CoachVille to the IACC. Within a year or two, you'll see
competing coaching schools offering a similar-type of training for
coaches wishing to offer an immersion experience for coaches wishing
to go toward certification. And, that said, the Certified Coach
Intensives assist to prepare you for the Certified Coach exam but do
not guarantee your passing the exam. City and date information
are at http://www.coachvilleconference.com.
3. Do I have to be a Graduate School of
Coaching student in order to become a Certifying
No. Anyone may
become a Certifying Coach as per the steps outlined
4. What's the
difference between a Certifying Coach and a Certified Mentor
A Certifying Coach
has proven their ability to determine how well a coach demonstrates
the 15 Coaching Proficiencies. A Certified Mentor Coach
(available via the Graduate School of
Coaching) is a coach who mentors and trains coaches in both
coaching skills, coaching proficiencies, practice development, niche
selection and more.
How does the Certified Coach Designation compare with the ICF
Please read the
features of IACC's Certified Coach
6. Is there
a process to appeal the decision of the Certifying
Yes. We are
working out the details and will announce the appeals process in
IACC/CoachVille connection seems awfully close. Will the IACC
be totally independent, or not?
Yes, it will. During the first year, the
CoachVille/IACC connection will be extremely close. IACC
is forming as a not-for-profit, member-based and voting oriented
professional association with its own Board of Governors.
CoachVille is funding the development of the IACC with a grant of
$25,000 in cash, online systems and use, plus the intellectual
property associated with the 15 Coaching Proficiencies. Within
a year, you'll see the IACC operate very independently, much like
the ICF did after it was formed by Coach U back in
8. How do I join
members will be automatic lifetime members of the IACC at no
additional fee, although a CoachVille member may opt out of becoming
part of the IACC. If you are a CoachVille member and wish to
be a member of the IACC, no action is needed. If you are not a
CoachVille member and you wish to join the IACC. To join
CoachVille, visit coachville.com. Within
the next 12 months, the IACC be developing its own revenue streams
to support it long term, including conferences, continuing education
classes and services. The current plan is to keep the
membership fee for the IACC at zero.
Do you have a question that is not addressed
email it to Michael "Coop" Cooper, the coordinator of the IACC at firstname.lastname@example.org.