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Two special bonuses if you register now (see below)
http://www.coachvilleconference.com
Announcing the
first-ever immersion weekend training for any coach who is ready
for a full, sustainable practice.
Register now and
receive 90-days of group coaching -- Free!
Led by Thomas Leonard and several of
his marketing colleagues, this 2-day practice development event
is the most comprehensive of its kind available to the coaching
community.
Dear Coach:
For the first time in the history of coach training, you can
participate in a 2-day conference crammed full of the best of
practice marketing strategies, tools and systems ever developed.
Never before has so much been organized so well for the coach
who is ready to fill their practice with ideal clients.
The world needs you and your
coaching....
I feel it's a huge loss to your community and to the public that
they don't have you and coaches like you coaching them. And,
it hurts to see so
many coaches all fired up about becoming a coach only to fall
flat on the marketing side.
It's a hugely missed opportunity for you and for your potential
clients.
And I would like very much like to do something about this.
Join us this Fall in San Diego,
California...
Thus, the Full Practice Marketing Conference for Coaches,
Friday and Saturday, November 8, 9, 2002, in San Diego, from
CoachVille.
We are pulling out all the stops to ensure your success at
this conference. You see, I feel I can save you time and
countless forays down the tunnels of
"good-ideas-that-turn-into-dead-ends-and-no
clients." And I can do so if I just show you how to
properly market yourself and your services.
There ARE ways to market yourself and your services without
going the hard-sell route or relying on the
"I-intend-therefore-the-phone-will-ring" method of
mind trip marketing.
A revolutionary, yet proven approach to
filling your practice...
At CoachVille, our approach to practice marketing is
revolutionary as well as proven. We've seen a lot of the
'well-intentioned ideas' around practice development come and
go. They take your time and keep you busy, but they don't
generate ongoing client engagements, especially with ideal
clients.
Benefit from our unique vantage point
as the host of 12,000 coaches...
We would like to share with you what we've seen actually work
for coaches around the U.S. and around the world. Given we
have nearly 12,000 members (4,000 of which are on the CoachVille
Referral service), we hear hundreds of success stories each year
-- stories of coaches who have built successful practices -- and
we would like to share with you the best of what we see that
works for coaches, at all levels.
Is this conference for you?
Should you register for the Full Practice conference in San
Diego? Should you budget the time, the plane fare and the
conference fee (which we've kept extremely low at only $179)?
No, if you you're happy with your practice as is, or if you
don't plan to build a full practice. (Congratulations, by the
way...)
Yes, if you're a coach who is preparing or is ready to build or
expand your practice and you feel that a 2-day immersion in the
best of practice marketing strategies, tools and systems will
give you the information you need to inspire, or re-inspire
you and your practice.
We've put together the most comprehensive collection of tools
and trainings designed to get you moving forward in your
practice development, even if you are not a natural
marketer. All that we'll teach you is do-able, it is
rewarding, and it works.
And, if you register now, you'll be
able to participate in the Full Practice Club, a 90-day
group coaching teleseries for those serious about adding
clients and filling their practice. Free with your
conference registration but only if you register now,
given the limited space available.
Click
here to register
What you'll learn how to do...
Here's what you are going to learn how to do at the Full
Practice Marketing Conference...
1. Segue from casual conversation to
first appointment.
Segue from a casual conversation with someone in the
super market checkout line into a first appointment without
turning anyone off. There's an art to this, and we'll show
you how to become proficient at this and still be highly
professional about it.
2. Convert a "warm" caller to
paying client.
Convert a 'warm call' (someone who is curious about
what you do) into a paying client. When someone is curious
about coaching, they really do want to hire a coach; they
just need some help and encouragement to do so, and not a
lot of information about 'coaching.'
3. Increase word of mouth via your
existing network.
Educate your existing network of friends and colleagues
about what you can deliver for them and their networks, without
making anyone feel uncomfortable or 'sold.' Word-of-mouth
generates 80% of a typical coach's practice. We'll show you
how to get the tongue wagging in your network.
4. Offer the type of coaching that the
market can't wait to hire you for.
Select the 10 situational or client-type specialties
that fit best for you and that are commercially viable in the
marketplace. This is a big deal, because unless you're
offering coaching to the clients who can and will pay for it,
all the best marketing strategies in the world won't help you
build much of a practice for very long with well-paying
clients.
5. Use your website as a staging area.
Set up a website from scratch, or make 5 tweaks to your
existing website, that will move one-time visitors into a
'staging area' where they can get to know you over the next 6 to
12 months. Most people want time to get to know your style
and abilities and are willing to enter a staging area.
6. Help your website visitors go to the
next level with you.
Educate the visitors-now-in-a-staging-area described
in #5, into paying clients. The fact is, that people in
your staging area do want to buy if they can see
value. We can show you how to offer that value, as they
define it. This upselling process works because people want
to be upsold. (Really!)
7. Use the right TeleClasses to build
your practice.
Pick the best topics on which to offer free
TeleClasses that result in a higher-than-usual client conversion
rate. You should be converting at least 10% of TeleClass
attendees into clients if you follow our system. There are
emails you can send out before, during and after the TeleClass
that will double or triple your conversion rate, and there are
teaching techniques that can do the same.
8. Let your brand sell you and your
services.
Craft your brand based on your personality, skill
sets and professional interests, and then position that brand
in the marketplace. The basics of branding is the quality
of product or service, not the hype or management sometimes
associated with branding. Thus, the focus of this segment
is on you and how to package yourself and your coaching as
something that people will buy because they believe you.
9. From free to paying client.
Upgrade a free client to a paying client within 2
sessions. We'll show you how to set it up correctly on the
front end vs chasing the client at the back end of the free
sessions (a common problem).
10. From monthly to annual client
contracts.
Move your monthly clients to annual contracts for
better service and to reduce the churn factor. This move
from monthly to annual is part of the future of coaching and
clients want to do this. We'll show you how.
11. Rising above your hesitation to
charge well for your services.
Use a simple technique to move through the
psychological limits or 'fraud factor' concerns you may have
about charging for what you do. There really is a simple and
permanent solution for this; I've helped hundreds through this.
12. Build a professional network of 100
folks from scratch.
This, as a way to serve your clients via referrals,
and as a way to receive clients from this network. Once
set up, these professional networks work as an annuity --
sending you clients for your lifetime, with virtually no
additional effort.
13. Become generous because you're
selfish about who you want to coach.
Target the type of clients who can afford to pay for
your services and how to 'give away' your coaching to everyone
else without it consuming all of your time. You can
concurrently serve both fee and free marketplaces; there is no
conflict.
14. Use a press release to grab the
interest of your local media outlets.
We'll provide you with 5 fill-in-the-blank press release
templates and press examples on various types of
announcements. These remove the mystery out of the process
of connecting with your local media.
15. Assessments as marketing tools.
Distribute assessments as a way to "get in the
door" with small businesses as well as individuals. People
are fascinated by who they are and what their potential is and
these assessments will help to guide them toward a richer,
more fulfilling life.
16. Reduce buying resistance, increase
your practice size.
Use satisfaction guarantees and other design elements
to reduce the resistance of clients to buy your services.
People who want to hire a coach are both excited and
afraid. Reduce their fear and risk, and more folks will
buy from you.
17. Show potential clients what
you'll be doing to earn the fee.
Educate your clients and potential clients on the 15
Coaching Proficiencies as a way to remove the mystery of the
coaching process. It's virtually impossible to sell
coaching or to explain it without eyes glazing over. But
you can educate you clients on what you'll typically be doing
with them and these 15 proficiencies help the client understand
what they are buying from you.
18. Educate clients on what they'll
receive during the coaching process.
We call this "describing the primary
deliverables." It sounds dry, but we've identified
the 15 'things' that the coach actually delivers during the
coaching process. As clients, and potential clients, come
to learn these from you, they'll know exactly what they
are getting and the role you play in their success.
19. Speak to the benefits of coaching,
not just the features.
Learn how to elicit the benefits that the potential
client is seeking out of coaching, and how to speak directly to
those benefits so the person will know that "you're the
coach for them." People buy possibilities and
benefits; less so, features. I'll show you how to speak in
benefits.
20. Reduce the churn factor.
Reduce the churn factor in your practice by keeping
ahead of the client, yet giving them exactly what they want and
need at any given moment. We'll show you how to do both,
concurrently; there is a trick to this.
21. Take yourself to the top 1% of your
specialty.
Make a name for yourself by taking the time to master
at least one highly specific life or business situation to the
point where you are one of the top 1% of the experts in your
country in that area. Our experience has been that, with
immersion, virtually any coach can master a new area of
specialty within 24 months. And specialties/exact delivery
of what they client most wants and needs leads to premium
coaching fees because of the benefits to the client, and the
time they saved.
22. Use technology to coach thousands
in virtually no time at all.
Make yourself available as a coach to your network of
10 or 10,000 without having your time or energy consumed.
The more lives you can affect and improve, the stronger your
reputation will be as a coach. We'll show you how to use
technology to serve -- and coach -- thousands of folks, a
percentage of which will hire you for 1 to 1 work.
23. Use ecourses as part of a viral
marketing campaign.
Get into the ecourse business where you share your
knowledge with thousands of learners at the touch of a
button. And learn how to convert a percentage of them to
your 1 to 1, or group, coaching services and programs.
24. Be effective at networking/social
events.
Work a room or networking event (if you have the
personality for this and enjoy this) where you walk away with
the cards of at least 5 potential clients.
25. Increase the natural referral rate
from current clients.
You'll learn how to set up your current clients to
become referral resources for you without making them feel
pressure or uncomfortable. Clients want you to be
successful but they need to know how to talk about you and what
you offer. We'll show you how to educate them to be your
advocates.
26. Become known for a client program
that works.
Build a name for yourself by developing a life or
business program that works for a specific need or client
type. A significant segment of the population prefers to buy
a fixed-length, step-by-step program as the framework for their
1 to 1 or group coaching. We'll show you how to craft a
program like this.
27. Set up your own R&D (research
and development) team.
If I had to point to the one design element of my
coaching practice and of CoachVille that's made the biggest
difference to me (and to my clients and members), I would point
directly to the R&D Team. I've worked with one for 8
years now (starting in 1994) and all I can say is thank you,
thank you, thank you. I'll show you how, and why, to set
one up. It's a win-win for all parties. Every coach
deserves one.
28. Become the mayor of a membership
ville.
Set up a membership site (like CoachVille) that will
serve tens or hundreds of thousands of individuals who pay a fee
to access tools that you've created for them. People like
to be a part of a learning community -- it's a form of family --
and they are willing to pay an entry fee to play.
29. Use an ebook to increase your
credibility.
Craft an ebook from scratch in less than 30
days. eBooks are great giveaways at your website (in
exchange for the visitor's email address) and they 'prove' what
you know in a particular area, thus building instant
credibility. We will share with you everything you need to
craft and electronically publish an ebook.
30. Ask the right questions of
potential clients.
Ask the right questions during a conversation about
coaching; the questions that have the person not just 'think'
but actually want to hire you. There's a big difference between
'thinking' questions and 'inspiring' questions. We'll show
you the difference.
31. Tweak your listing at the coach
referral services.
This, to include the words and terms that your ideal
client is likely to search for. (A listing at
CoachVilleReferral.com is free for all CoachVille members, of
course. CoachVilleReferral.com is the largest coach
referral site worldwide.)
32. Tap into the marketing power of the
web.
Increase traffic to your website using a variety of
free and fee methods such as search engines, google key words,
email signatures and more. There is a world of buyers for
coaching and the web is one of the best ways to find them. Or
more accurately, help them find you using proven web-based
marketing.
33. Use clever email signatures and
templates.
Craft an email signature with your photo or logo and
with a message or offer that's written in such a way that it
both grabs the attention (and generates a response).
34. Become known in your specialty by
distributing your own ezine.
Design a HTML/Graphics ezine that looks great and is
easy to write. I'll also show you what to offer that will
have your free subscribers go to the next level with you and
your coaching services. We've proven over and over again
how ezines, properly done, are revenue generators if you're
willing to adjust your mindset about them.
35. Bye bye administrivia; hello fuller
practice.
Reduce the mechanics and administrivia of your
coaching practice by automating your billing, scheduling and
client management. Surprisingly, a significant number of
coaches are 'held back' in marketing because they dread the
admin side of running a practice. Let me show you how to
solve this problem.
36. Offer group coaching to markets
that have a common interest.
The more services and packages you offer, the easier
it is for the public to find something that will work for
them. 1-to-1 coaching is still a popular format, but the
most successful coaches offer several formats to their
competitive advantage.
37. Make yourself the host of a network
of 10,000 people.
This sounds big (and it is) but it's not cumbersome
or a time suck. Rather, it's one of the smart things you
can start working on right now as you build your practice.
When 10,000 people know you, believe in what you offer and
benefit from what you've given away free, your practice is
likely to stay full for your lifetime. Imagine, no more
marketing to keep your practice full.
Click
here to register
Benefits of attending
We've designed the Full Practice
Marketing Conference to be a worthwhile investment of your time,
and we've kept the conference fee extremely low. Here are
the specific benefits that you can expect by attending...
1. Get your arms -- in just two days --
around the many ways to fill a practice.
This is a lot more efficient and cost-effective than
the trial-and-error method of chasing the 'next new thing'
in practice marketing. It's beneficial, and comforting, to
see the bigger picture and select your specific marketing
strategies from a complete collection.
2. Save years off the learning curve.
Not everyone is born marketer. And, given that marketing is very important if you're going to
have a full, sustainable practice, you might as well learn how
to market properly; and you can do so in just two short days
here at the conference.
3. Learn what really works vs what
'should' or 'could' work.
We only teach what has been proven to work by a wide
variety of coaches in a variety of markets. We know these
tools and strategies and we know they work. And we can't
wait to share them with you.
4. Gain confidence in your own coaching
because you have learned how to talk about what you do.
Coaches who are hesitant to talk about coaching generally are
not yet clear on exactly what they provide/deliver to
clients. We can help you identify that so that you'll feel
terrific about talking about what you do instead of
playing wallflower.
5. Connect with other coaches who share
your interest in having a full practice.
The coaches attending this conference have their sights set high
in terms of building a practice of ideal clients. These are the
future movers and shakers of our profession. Meet them
here and learn from each other.
6. Get inspired or re-inspired about
your practice.
Most coaching practices have peaks and valleys,
periods of forward motion and pull back. By attending this
conference, you'll not just learn new marketing tools but you'll
come to better understand the client marketplace and how you can
serve the exploding needs of these clients in highly creative
and revolutionary ways.
7. Get more, and better-paying,
clients.
What good is a conference like this if it doesn't
turn into more and better-paying clients? We've designed
the materials and trainings in this conference to give you every
advantage in the marketplace. And remember our 100%
satisfaction guarantee. If you are not satisfied you have
a full 365 days to receive a full refund for the conference
fee. We stand behind our work because we know it's
effective.
Click
here to register
A very dynamic 2 days.
And then 90 days of
support and followup
You'll be learning a lot
in two days -- about the coaching business, what the world wants
to buy from a coach, and how to well position your services in
the sweet spot of the marketplace. You'll be learning by
listening to presentations, working in small groups,
contributing to live demonstrations, taking live web tours,
engaging in exercises throughout the 2 days. Here are the
specifics of the design components of the Full Practice
Marketing Conference.
1. Live demonstrations, and practice
sessions, on how to talk to people about coaching (and
themselves).
This is the rubber meets the road -- your ability to
engage individuals in provocative conversations about
themselves, their lives and their challenges. And we'll
show you how to have conversations which lead to a first appointment or a coaching
contract with you as their coach.
2.
Live web tour and critiquing of 10 of the best coach's sites.
You'll be walked through, via a large screen in the
event room, the sites of 10 coaches that we feel have the design
elements that lead to a full practice. In less than 90
minutes, you'll learn the keys to good web design, not just esthetically
but from a marketing perspective as well. I believe what
you see will surprise you. I know you'll walk away with a clear
understanding of what every coach's website should include if
they want to increase the conversion rate from visitor to
client.
3.
Live tour of ezines and ecourses.
We've selected the 10 best ezines and ecourses
written by coaches and we'll walk you through the features and
elements that make these the best, as well as the marketing
techniques used to convert the reader to a paying client or
buyer of your other products and services.
4.
Time for networking.
We've set aside Friday evening as a networking
event. From 5 to 8pm you'll have a chance to meet and
greet new friends and perhaps develop several lifelong
professional relationships.
5. Small group discussion and
exercises.
You'll be coaching -- and being coached -- in small
groups among your peers, each person helping the other to craft
their niche, message and marketing strategies. After all,
every person at the conference is a potential client for you, so
why not work directly with them in a completely safe environment
as you perfect your ability to market one-to-one?
6.
Live tour of email signatures and templates examples.
Sound a bit boring? It's not. Email
signatures and templates are the hottest thing going as coaches
differentiate themselves and create lasting impressions by all
who receive an email from them.
7.
Live demo of how to set up a coaching home page in 5 minutes
flat.
Don't believe us? You will. It IS that
simple. I'll start with a blank page and show you how to
insert the elements of a decent web page within 5 minutes.
It's almost magic! And we'll include an .exe file (a
playable "movie" file) of that demo on a CD so you can
replay it whenever you wish for when you're ready to do your
first website.
8.
Vendor demos and tables
We'll have a bit of time for vendors to display and demonstrate their wares at the Friday networking event.
(We are carefully selecting these vendors; they do not pay us a
vendor/display fee as they do at other conferences -- we are
selecting strictly on the basis of quality of product/service.)
Curious about the Full Practice Club?
It's an action-oriented 90-day follow-up and support
system available free for anyone who registers for the
Full Practice Marketing Conference. During the
conference, you'll be creating a strategic plan for your
practice development and after the conference you may, if
you wish, tap into a series of group coaching sessions led
by Thomas and several other successful coaches as we
support you to fill your practice by using the tools and
strategies you learned at the conference. The Full
Practice Club is completely free if you register
now. It runs 90 days, starting the Monday after the
conference. And it's dedicated to you and your
success as a coach. Again, it's completely free and
it runs for a full 90 days.
Click
here to register
Free tools on CD
We've
put together a number of tools that you can use to build your
practice. You will receive this CD at the event (free).
10 great ebooks that coaches have
written
This will show you the various formats, foci and
style of ebooks that coaches have crafted. We'll also include a
link to the coach's website so that you can see how the ebook
has been 'positioned' marketing-wise, at their website.
10 recordings of client marketing
conversations
We've recorded 10 live conversations between coach
and potential client and we've added our comments and critiques
to each one to increase your understanding of what works and
what does not.
10 Self-Assessments/Client Forms
For your convenience, we've included the top 10 self
assessments at Coachville in PDF format on your CD (Quality of
Life, Clean Sweep, etc.)
50-lesson Passive Revenue for Coaches
ecourse
Everyone registering for the Full Practice Marketing
Conference receives a CD containing all 50 lessons in the
Passive Revenue for Coaches ecourse. If you've been
looking to generate passive revenue in additional to your
'active' revenue (coaching clients, etc.), then this series will
take you to that level.
100-lesson Full Practice for Coaches
ecourse
For your convenience, we have included all 100
lessons of the Full Practice for Coaches ecourse that we've been
running for the last year at CoachVille. Each lesson
provides an in-depth look at the steps and strategies of
building a practice. The ecourse supplements what you'll
be learning live during the live Full Practice Marketing
Conference.
15 proficiencies chart to share with
clients
For your convenience, we've included a PDF with a
graphically enriched description/handout of the 15 coaching
proficiencies written in plain English that the client can
understand and benefit from them.
15 deliverables chart to share with
clients
For your convenience, we've included a PDF with a
graphically enriched description/handout of the 15 coaching
deliverables written in plain English that the client can
understand and benefit from them.
50 well-designed coaching brochures and
business cards
We're including PDF samples of 50 of the best
coaching brochures and business cards that will save you the
'thinking curve' and get you jazzed to upgrade your image.
(A PDF is a file that anyone who has the
free Acrobat Reader software can easily view; Mac and PC.
We use PDF's because they create a file that displays the images
and protects the layout. It is an industry standard.)
Click
here to register
Extra bonus if you register by September 15, 2002:
You'll be invited to a free, live
TeleClass conducted by a senior trainer at the Graduate School
of Coaching who will walk you through the process of identifying
-- and powerfully describing -- ten of the specific things that
you can do for people.
We make this TeleClass available before the conference so that
you can get started early and be ready to get the most out of
the conference. After all, what good is marketing if you
aren't crystal clear on what you can -- and want to -- provide
to potential clients.
And the trick this process is to phrase what you provide in a
strong, simple and effective way -- free of jargon, generic and
Hallmark Card phrases -- so that potential clients know exactly
how you can help them. (We're keeping the TeleClass
size limited to 25 participants to give enough time for everyone
to participate.)
The single-session, 90 minute class will be offered during
August and September and is free for anyone who registers before
September 15, 2002. (But register now if you want to get
started right away with your free TeleClass.)
To register...
To register online, visit http://www.coachvilleconference.com
or click
here to register.
Save 35% by registering now.
Discounted registration fee is only $179 until September 15, 2002,
when it increases to a still reasonable $249 until October 15,
2002. As of October 16, 2002, the fee is $279, assuming space
is available.
Satisfaction guarantee.
As is true with all of our conferences, trainings and
products, we offer a 100% satisfaction guarantee. If you
are not satisfied for any reason, simple email refund@coachville.com
within a year of your purchase and we'll gladly (and with no
questions asked) refund your entire fee. This guarantee
reduces your buying risk and keeps us -- continually -- on our
toes to ensure that we provide even more value than our customers have come to expect from us. Your time
is the most valuable thing, and we seek to respect that in all
that we do.
The details.
Friday and Saturday
November 8, 9, 2002
San Diego, CA
Hotel/event location to be announced by August 31, 2002
$179 if you register by September 15, 2002
$249 from September 16 through October 15, 2002
$279 from October 16 through November 8, 2002 (if space
available)
Led by Thomas J. Leonard and several colleagues (to be
announced)
The event is open to everyone, but is designed for coaches and
those seeking to build a practice.
Registration with immediate confirmation is available online at http://www.coachvilleconference.com
or click
here to register directly
Questions? Please email support@coachville.com.
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