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Tuesday, July 2, 2002 

Dear Reader,

Today's issue is a peek at the very newest material from CoachVille on the topic of Coaching Entrepreneurs...

3-Step Training Module #004: "Coaching the Entrepreneur" is now available.  The first several pages are below
Dive in and learn, once and for all, how to coach this highly creative type in a confident and enjoyable manner. What's that? You don't have any entrepreneur clients? Well, read on anyway, and learn how to tap into this growing market of coaching clients...

And...if you're not familiar with the 3-step Training Module format, you are in for a treat.  Visit to access the full Coaching the Entrepreneur Module which includes the very practical Client Quiz, Worksheet, RealAudio recording and transcript of the TeleClass led by Thomas Leonard several weeks ago.  Or, head to the CoachVille member area to preview the list of 21 module topics being created at CoachVille; all 21 of the 3-step Training Modules there are original pieces of fresh intellectual property available free to CoachVille members.  

Also in this issue is information about the availability of exhibitor/booth space at the Business and Corporate Coaching Conference being held in Toronto this September.  If you're interested in reaching 500 other coaches with your products or services at this conference, be sure to  visit the end of this issue.

My best to you,

Andrea Lee
GM, CoachVille




Entrepreneurs are some of the most creative people on the planet. They are visionaries, they think big, and often are on the cutting edge of evolutionary change. But working with or coaching an entrepreneur can sometimes be an exercise in futility.

The coach who gets and understands the way an entrepreneur thinks and behaves has a much higher rate of success coaching them. After completing this 3 Step Training module, you will know what works, what not to do and what to stay clear of when working with an Entrepreneur. | licensed use only
(Access the full module at:


























A quick story...

Back in the mid 80s I had this client that was a classic entrepreneur, and I felt, after 3 sessions, we were doing great work. Until midway through the 3rd session, he just asked me to shut up. He explained to me that entrepreneurs love and need to talk and by talking myself, I kept interrupting his flow. He wanted me to stop and just listen to him. So we made a deal that I would give him the first 28 minutes of our calls and he would give me the last 2. That meant I could relax and enjoy and learn from him.

This client taught me a lot about who entrepreneurs are and how they do things differently. Ever since then my approach to coaching entrepreneurs has changed.

Entrepreneurs don't need you.  They just want you..
You can do lots of things with entrepreneurs, but they're in charge. They typically need different things than standard clients. Understanding this will greatly reduce your learning curve with this dynamic group.

They are a different breed...
The quicker you understand this, the better off you'll be. Entrepreneurs are visionaries. They think big. They are often 'ahead' of reality. Often times people think entrepreneurs just "need to get organized" or "get focused". But in truth, this would slow them down and cause less productivity, not more.

What are the benefits of knowing this?
Entrepreneurs as a whole, are misunderstood. Society doesn't understand them. Certainly their family doesn't. Often times no one does. They play a valuable role in driving commerce and innovation. By understanding the entrepreneur, you are better prepared to meet their needs as a coach.

How do you identify an entrepreneur?

The person who's very creative, may not be organized, may not be the most successful, all traits of an entrepreneur. They're usually the driven type who has lots of ideas and hires a coach with the idea of getting them organized, etc.  They often have many balls in the air at once.

Common traits of an entrepreneur include:

--Highly creative.
--Likes to work alone.
--Have multiple projects or ideas going on at once.
--Lives in a world of opportunity or Coulds.
--Driven by a need to win.

Why is it beneficial for me to understand the entrepreneur?
Given the fact that most coaches take the wrong approach when working with an entrepreneur, it is imperative to coach them successfully, to fully appreciate the way an entrepreneur thinks.

What seems to be true about entrepreneurs?
Entrepreneur's may be very different than you and need very different things from you as a coach than you typically provide to your other clients. Your job is to identify the traits that make an entrepreneur unique.

The 3 Steps

So how do you coach the entrepreneur?  There are 3 steps...

Step 1.  Respect the Unique Way an Entrepreneur Does Things.

It's messy. It's stressful. And it's also needed for the entrepreneur to create, drive and innovate. Entrepreneurs are built to be innovators and experimenters. They have amazing gifts to share with the world and yet these gifts are often hidden behind the chaos that is their life. Here are some key points to understand how/why an entrepreneur does the things they do.

They are highly misunderstood.
Interestingly enough, the number one mistake coaches make in trying to coach an entrepreneur is in trying to 'fix' them. They are genetically wired the way they are and any attempt at changing them is wasted. 

They talk as they create.
This is the reason coaches can be so beneficial to entrepreneurs. By their very nature they need someone to listen to them.  

They are friction or stress oriented.
Probably the hardest adjustment a coach needs to make is in the ability to be with the entrepreneur at all times. It's messy being so creative. But that friction is what drives the entrepreneur. Getting rid of the stress is the wrong approach, instead adjust your thinking to be comfortable with the stress.

They are driven by opportunity.
The entrepreneur, more so than any other client, will be driven by all that they can accomplish. Their world is one big Could. They could start another business. They could...the list is endless.

They are very protective of their ideas.
It's true. Their ideas are a part of them. Trying to get an entrepreneur to give up an idea is like asking a new mother to abandon her new born child. Let the entrepreneur decide when it's time to let an idea go, not you.

They need more support than direction or correction.
Your job, as their coach, is to support them, not try and provide an outside opinion or to try and steer them a certain way.

They are very comfortable with risk.
Probably more so than you are. It is you that will need to adjust, not them. If you can't be with a lot risk you will probably not be comfortable coaching this type of client.

  Step 2. Learn as Much As You Can.

It's ok to be selfish and learn from your clients. And your entrepreneur clients will teach you a ton of invaluable information, if you are open to hearing it. Here are just some of the things you, as a coach, can learn from your entrepreneur clients.

   One can handle multiple projects at once and be OK.
You'll see. The tendency is to want the entrepreneur to slow down and finish one project before launching into the next. Wrong approach. Instead, watch and learn.

   Overwhelm is part of the process.
And is not something to fear or avoid. The trick here is to not just tolerate the overwhelm, but instead, learn from how the entrepreneur deals with it, handles it.

   The cost of being disorganized.
Entrepreneurs pay a high price for their disorganization. You can watch and see how not to do certain things.

  How to be competitive.
And how this can be a good thing. Competition can bring out the best in people. And it's a highly effective motivator. A healthy dose of competition can be a great thing.

   How to take a small idea and turn it into a huge revenue stream.
This is what entrepreneurs do best. They see things the rest of us can't see. They see opportunity where others see problems or failures. Pay attention.

   How to not let risk or the unknown stop you from moving forward.
Entrepreneurs are as human as the next person. They just don't allow the what might or might not happen to get in the way of what could happen. To them the opportunity always outweighs the risk. How does the saying go? You can't steal second base with your foot on first.

   What it means to rock and roll.
Learn what it's like to move at the speed at which an entrepreneur moves. It's a pretty amazing thing to watch and learn from.

Step 3. Enjoy the Ride.

   Simply enjoy the entrepreneur exactly as they are.
This one is harder than it sounds. Once you give up any notion of trying to reign in or fix the entrepreneur, you can sit back and enjoy them completely. You may naturally want to point out all the ways things could be easier for the client, if only they would.... Resist this. Just enjoy them. The friction/stress is a catalyst, not a deterrent.  

  Enjoy your coaching as well.
If you haven't worked with an entrepreneur client before, you are in for a treat. Yes, you the coach can enjoy the ups and downs, the highs and lows, right along with your entrepreneur client. It's their life and they've made it this far without you.

Still want to coach entrepreneur? Get ready for the time of your life. | licensed use only





  Who is this MicroModule most useful for?
This coaching the entrepreneur module is for anyone who wants to understand and/or work successfully with the entrepreneur.  It is helpful for entrepreneurs themselves, their family, friends or colleagues and the coaches or consultants working with entrepreneurs.

  How to do I transition an entrepreneur to a client?
That’s easy.  Ask an entrepreneur to talk about their project and ideas and enjoy the conversation. Then ask the entrepreneur if they'd like to schedule an interview to discuss some of their projects or great ideas. Possible questions include:

"What are you working on in your professional life? Anything special?"

"Wow, you are full of great ideas, have you ever worked with someone to bring them to completion?"

”Given the opportunity of what you're working on, how can I further support you, Tom?”

"Would you like someone to bounce some of those great ideas off of and maybe encourage you to go even farther with them?"

"Have you ever considered the possibility that you are an entrepreneur and that you are best served by working with someone who really gets where you're coming from?"

Notice this feedback is a "soft sell".  You are not trying to get anything from them. You simply further the conversation to whatever depth the prospect wants to go. Entrepreneur's do not want to feel manipulated. Remember the entrepreneur is often extremely bright and they will know if you are trying to 'lead them somewhere'. It's deadly to go into a conversation with them with the intent of getting them to talk or to be a client. Just enjoy them.


   What you should know about coaching the entrepreneur...

  Most entrepreneurs say coaches hold them back too much.
Don't let your risk aversion get in the way of the entrepreneurs ability to innovate. If you can't be with the ups and downs that come with an entrepreneur, you probably shouldn't be coaching them.

  Encourage the entrepreneur to think even bigger.
As counter intuitive as it may sound, get the entrepreneur thinking even bigger. Everyone else in their life will want them to think smaller. It's your job as a coach to expand their vision, not restrict it.

  Just listen.
It's enough. Really. Most coaches feel the need to prove their worth or earn their fee which actually gets in the way of the true value the coach can provide. They are really paying you just to listen. Their spouses and friends can't provide this like a coach can.

  Charge enough for them to take you seriously.
As strange as it may sound, not charging enough will hurt your chances with an entrepreneur, not help. They have very big goals and want someone who is willing to take them and their goals seriously.

  Don't provide advice.
If you give them tips on ways to improve their business, they will likely let you go.

  Don't argue or fight with an entrepreneur.
They have very specific ideas and goals, getting in to an argument with them is lose-lose. Just don't engage.

  They'll tell you they want to change. But they don't.
As much as they think they want to change, deep down they really don't. And in fact, shouldn't. Their lifestyle may cost them personally and financially, but they have an important role in society. Let them play it.

  Don't believe everything an entrepreneur says to be true.
Most entrepreneurs exaggerate. Which means problems are worse than they say and the good news isn't quite as good.

   Tips on how to coach an entrepreneur

Coaching an entrepreneur isn't difficult and in fact can be quite rewarding, but it is imperative that you find out what they want you to do and the role they want you to have and have them train you in that role, rather than you trying to steer them in a particular way. You do that by simply asking them how you can best support them. They will tell you.

  Help the person see that they are an entrepreneur and that they'll tend to have ideas for the rest of their life.  So, help them see they are different than the average bear.  That uniqueness is a gift but they often experience it as a burden because "things don't usually work out financially for them."

  Find out how willing the person is to become financially successful vs just being a happy creative type.  Ask if they are willing to give up some of their creative juices to set up systems for production and learning.  Ask them if they are willing to be 'bored.'   That usually wakes them up and gets them thinking.

  It's easy and natural to come in and want to fix the chaos an entrepreneur brings. Resist this. Instead find the gift your client is offering the world and enjoy every part of them. From the projects that don't get finished to the endless projects and ideas they bring you. Rejoice in this!

 Help the entrepreneur pick 3 failsafe support structures to help them build the muscle to get from idea to revenue stream. 
  Structure #1. You, as their coach, are one structure. 
  Structure #2. Have them set up an R&D Team of colleagues or potential customers. This is really important because it rounds the person out from being an 'it' thinker to a 'who' thinker, meaning that as the person starts feeling and understanding the people who will be using their idea/product/service, they start to have a deeper relationship with their idea vs the typical 'high' that entrepreneurs get from having their ideas.  Key, key difference in terms of how the entrepreneur experiences life.  This alone can mature them quickly.

  Structure #3.  Set up some deadline/outcome dates for testing or release of their product/service.  There's gotta be an endpoint with some pressure attached to it or else the entrepreneur will cook up another idea and never finish this one which actually brings them DOWN given they know they 'failed.'

  Along with #3, I've found that daily contact with a colleague or coach or customers is essential; once a week isn't enough.  Personally, I am so undisciplined and so lacking in willpower that I use Instant Messaging with my colleagues or staff when I find myself drifting away. That just in time structure keeps me productive.

Because the entrepreneur is wired the way they are, it can sometimes be painful to watch or you may feel they may be taking on too much risk. It helps to keep an eye on three things. To make sure they have enough structure and support to deliver on the ideas they have, schedule an integrity session once a month to look at/work on the following:

1. The amount of room/space they have in their life to create/play.
2. The structure/support systems they need to deliver on their ideas/revenue streams.
3. The underpinnings they need for their personal/lifestyle integrity/foundation.


   Mistakes Include:
Here are examples of mistakes coaches make when coaching an entrepreneur:

  trying to protect them from themselves.
  trying to slow them down.
  trying to direct them.
  trying to make them practical/linear.
  trying to change them.
  trying to get them to be balanced (go for equilibrium instead).

   What entrepreneurs tend to respond to..

1. Entrepreneur clients NEED encouragement.  Just because they own their own business and are successful doesn't mean that they don't need support from you. Entrepreneurs often have more doubts about themselves than others do. Encouragement is really, really important.

2. Entrepreneurs NEED you to listen to them. A lot. Why? Because entrepreneurs use the coaching relationship as a way to test out new ideas or work through problems/issues.

3. Entrepreneurs NEED outlets to express their creativity.  They are built to be innovators and experimenters. If there isn't a way to express that creativity in an expanding way frustration is usually not far behind.

4. Entrepreneurs can benefit greatly from the collaboration that comes from having a personal R&D Team. They need like minded people. An R&D Team provides that.


   Related Evolutionary Progression


   Related Life Model

   License Rights and Restrictions
This coaching the Entrepreneur 3 Step Training is original work and owned by, and is also part of a large collection of 3 Step Training Modules available at  Each of our 3 Step Training Modules is licensed separately.

1. CoachVille members only may use this module, one on one with clients or, per the rights and restrictions below.

2   If you are conducting a CoachVille Study Group or CoachVille-affiliated Chapter session, you may duplicate and use this Module during the Study Group/Chapter meeting, and those attending your CV Study Group/CV Chapter meeting are licensed to use this process/exercise with their clients, on a one-to-one basis, with no license fee.  

3. If you/anyone wishes to weave this exercise into a workshop or presentation, or work with companies or groups or groups of clients, there is a one-time/lifetime $19 teaching license ($39 for non CoachVille members) which includes free use of the client and coach materials. So, if you plan to use this material/concept with a group of folks, even if you are giving a free talk on this topics, you must purchase the $19/$39 teaching license, which is a one time fee which grants you the right to use/teach this module with groups and in other formats. You may purchase this teaching license immediately and online at  It takes just a moment.

3. The one exception to free use is that you may not use these materials in the process of training other coaches; they must join CoachVille or the Graduate School of Coaching themselves, except of course, if they are attending one of your CoachVille Study Groups or CoachVille Chapter meetings.

4. You may not modify these materials in any way; the end user must know these are copyrighted pieces, used under license.

5. Anyone who has or does enroll in the Graduate School of Coaching (the GSC tuition is currently $1795 and includes a wide range of advanced coach training course and resources, including the master set of the 3 Step Training Modules), receives a group teaching license to this 3 Step Training Module and licenses to over 100 other 3 Step Training Modules.  So, if you are planning on offering much group coaching or training, the best value is the GSC.  Details at | licensed use only

Announcing...Booth/Exhibitor Space availability

Confirmed Registrants of the conference will receive an invitation to participate in the Booth portion of the event on Monday, July 8, 2002
To receive this invitation, register now, and also qualify for the early bird registration fee of $279, available until July 15.  Fewer than 150 seats left.

Click here to register
before this event sells out.

(GSC members receive further discount of $100)

Thursday - Saturday September 12, 13, 14, 2002
9am-5pm all days
Sheraton Centre Toronto Hotel
Toronto, Ontario, Canada
Maximum capacity: 
500, (fewer than 150 seats now remain)
Conference fee:  $279 super early bird registration fee until
July 15, 2002. Two weeks left. $349 starting July 15, 2002.  Full payment is made upon registration, but a full refund is available if you withdraw prior to July 31, 2002.

Click here to register.

Link not working with your browser? Go here:

Who is the Conference designed for? 
While everyone is most welcome, the conference content has been designed for:
1. Coaches who are interested in mastering what it takes to coach Entrepreneurs, Small Business Owners, Executives, Managers and Leaders.
2. Coaches who would enjoy hands on situational training, strategies and specific approaches to coaching in a corporate environment.
3. Coaches who have an interest in improving the coaching skills related to coaching tomorrow's leaders.
The conference is fitting for both newer coaches and experienced coaches.

Interested in a Booth/Exhibit?
We're offering free mini-booths for those who wish to offer their products and services at the Conference (space permitting).  The official announcement regarding how to participate will be made next Monday July 8, 2002.  If you wish to participate in the booth portion of the conference, be sure to register before July 8, 2002.  We expect to run out of exhibitor space rapidly, so register now and be one of the first to respond!

Conference Agenda/Schedule

Day 1. Coaching Entrepreneurs and Small Businesses


Coffee, Tea and Networking With Thomas and the Other Presenters


o The 4 Critical Things Every Coach Should Know about Coaching the Entrepreneur
How they think and operate, and how they are different than most people
What they need and want from a coach, and what they don't want
The special gifts of the entrepreneur and how to leverage those gifts
What not to say or do with your entrepreneur clients
1020-1035am Morning Break
1035-1200noon o The 5 Situations Entrepreneurs Finds Themselves In and How to Coach Them Through it
New business/startup, where chaos is the standard
Rapid growth, with the operational and stress problems that come with that
Flat growth, where boredom causes mischief
In trouble; a serious turnaround situation
Company overly dependent on the entrepreneur for growth and leadership
1200-1230pm o Coaching the Business Owner who is "The Problem"
Getting their attention and keeping their respect
Helping them to grow and change because they want to
Outsourcing the entrepreneur's weak areas
1230-200pm Lunch Break
(on your own)
200-245pm o The 3 Things You Can Teach The Entrepreneur
How to strategize any goal in 3 simple steps
How to convert ideas to revenue streams in record time
How to use customers as a personal R&D Team vs resisting input
245-315pm o Coaching the Business Owner To Make the Most of the Opportunities in Front of Them 
Separating "good ideas" from revenue opportunities
Reducing the opportunity costs of delay and indecision
Designing the business so that it is scalable without the owner being the bottleneck
315-330pm Afternoon Break
330-500pm o How To Market Yourself to Entrepreneurs
The 5 Hot Buttons (and they are not what you think they are)
Offering a Coaching Program like eSurvivor for their employees
How to price, package and customize your services for Entrepreneurs
Where to meet and how to network with Entrepreneurs/Business owners
How to set up your new entrepreneur client so that the relationship works long term


End of Day


Day 2.  Coaching Executives and Senior Management


Coffee, Tea and Networking With Thomas and the Other Presenters
The Morning Coaching the Executive
break at 1020am
o Understanding the 10 Primary Challenges that Executives Face, and How to Coach Them Well in All 10 Areas
Challenge #1: Short term results, with long term revenue sustainability
Challenge #2: Implementing structural and cultural change
Challenge #3: Inspiring management/staff to self-motivate
Challenge #4: Carving out the time/space to think beyond the immediate
Challenge #5: Designing a culture that learns rapidly, automatically
Challenge #6: Maintaining key employees long term
Challenge #7: Replacing revenue streams via creative destructionism
Challenge #8: Instilling the company vision/mission throughout the firm 
Challenge #9: Updating the products to stay ahead of the competition 
Challenge #10. Resolving personal issues and lifestyle stresses
1200noon-130pm Lunch Break
(on your own)
The Afternoon Tools To Use with Executives & Management
130-300pm o Selecting the Best Assessment Tools to Use With Executives and Management
Learn the uses and benefits of 7 popular assessment tools.

360 Tools
5 more to be added, including an Executive Dashboard-type enterprise management tool
300-315pm Afternoon Break
315-500pm o Executive Development Programs
Full use/rights of these 2 new client coaching/development programs are included in your conference fee.
The Modern Leadership Program: The 15 Proficiencies of Advanced Leadership
Visionary Thinker Program: Looking, and Acting, 10 Years Forward.
Universal Trends: The 10 Trends That Are Shaping Our World, and How To Change Your Thinking to Make the Most of Them


End of Day


Day 3. Coaching Within a Corporation/Enterprise


Coffee, Tea and Networking With Thomas and the Other Presenters
The Morning Understanding Why Organizations Hire Coaches

break at 1030am

o Understanding the 25 Reasons That Corporations hire Coaches
We've polled both coaches and companies to arrive at this eye opening list of 25.  
During the morning, you will learn these 25, and learn how a coach can package and deliver coaching services and programs to meet these real world needs.
We will also weave in the 10 universal Trends which are affecting corporations worldwide.  This information will add wisdom to your coaching.
1200noon-130pm Lunch Break
(on your own)
The Afternoon Marketing & Success as a Corporate Coach
130-320pm o How to be Successful as a Corporate Coach
Backdoor Marketing: The Fastest Way To Get Into a Corporation
Packaging Yourself As a Solution Machine Who Just Happens To Be a Coach
Offering graduating programs to corporations
No corporate background? No problem
Avoiding the Mistakes: What Not To Do In a Corporate Setting
320-335pm Afternoon Break
335-410pm  o Creating a Coaching Culture in an Organization
Training managers as coaches
Designing a collaborative environment
Connecting the company's vision with all areas of the company
410-500pm o Coaching Programs for Corporations
These programs are available royalty free to all attendees.
Vision Development: Thinking Ahead of the Predictable Future 
Mission Statement: From Yawn to Yowza
Coaching Teams: Energizing the Enterprise with Collaborative Teams
Business Foundation for Corporations (adapted from Personal Foundation)


End of Day/Conference

How is the Conference organized?
We are keeping the conference material as hands on and interactive, effective, and simple as possible.  You'll have plenty of free time for networking.
1. Everyone is in the same event room during the training.  
2. Thomas Leonard is coleading the segments with experienced business and corporate coaches.  
3. All sessions are interactive (and include step-by-step handouts).
4. You are on your own for meals. Beverages are served both days during the breaks.


The conference is being held at the Sheraton Centre Toronto Hotel, located in what is referred to as "the best location in the City" at 123 Queen Street West. The Sheraton Centre Toronto has received more hospitality & awards than any other hotel in Toronto. Among its many honours, the Sheraton Centre is the only hotel to have received the coveted Gold Key Award from "Meetings and Conventions" magazine for twelve consecutive years!

Room Rates!
We've arranged for special room rates with the Sheraton for conference attendees. $235.00 CDN per room double occupancy. (approx $160 US, exchange rate will vary) Call the hotel at (800) 325-3535 to make your reservation today!  Do mention that you are part of the CoachVille Conference in order to obtain the special rate.

Sheraton Centre Toronto Hotel

123 Queen Street West
Toronto, Ontario M5H 2M9
Phone: (416) 361-1000
Fax: (416) 947-4854
Number of rooms: 1,377
Number of floors: 43
Check In: 3:00 PM
Check Out: Noon


We suggest you fly in on Tuesday evening (if attending the boot camp day) and depart on Sunday. The major airport serving Toronto is Pearson International airport, and it is less than 45 miles from the hotel.  We've had good luck with if you're looking to book your flight online. The airport code for Toronto is YYZ.

Airport Express Shuttle
For your convenience, Pacific Western operates a 24-hour Airport Express shuttle bus between Pearson International Airport and The Sheraton Centre Toronto Hotel, seven days a week.

And for your return to the airport on Saturday or Sunday, the Airport Express bus leaves The Sheraton Centre every 20 minutes, beginning on the hour. From 2am to 5am daily the shuttle leaves every 30-40 minutes. Tickets can be purchased at the Tour Desk in the lobby, or with driver. One-way adult fare to Pearson is CAD$14.25, round-trip is $24.00. Children ride free with adult. Pick-up is located at the Richmond Street side of the Sheraton Centre's main Motorcourt.

Go here for detailed directions.

Benefits of Attending the Fall 2002 CoachVille Conference
o Learn how to break into the business and corporate coaching marketplace.

o Learn how to position yourself and your services to meet corporate needs.

o Gain practical, real world wisdom from the successful biz/corporate coaches.
o Get introduced to the newest Coaching Programs for business/corporate clients.
o Receive lifetime/royalty-free rights to conduct these programs within corporations.
o Meet and network with hundreds of other business and corporate coaches.
o Come to understand exactly what corporations will (and won't) hire a coach to do.
o Learn how to think like an entrepreneur and executive so that you can coach them better.
o Be introduced to the newest, and most popular, assessment tools for companies.
o Learn how enter the corporate market through the backdoor.
o Enjoy the high level of intellectual stimulation that this CoachVille event will provide.
o Leave with several years' worth of ideas, opportunities, programs and knowledge to accelerate your success as a business and corporate coach.

Conference Cancellations/Transfer
Full payment is made upon registration, but a full refund is available is you withdraw prior to July 31, 2002.

Guarantee of Satisfaction
If, at the end of the Conference, you feel that the conference was not worth the fee you paid, you will be refunded your Intensive fee in its entirety, no questions asked.  (We're quite serious about this.)

We're offering free mini-booths for those who wish to offer their products and services at the Conference (space permitting).  The official announcement regarding how to participate will be made next Monday July 8, 2002.  If you wish to participate in the booth portion of the conference, be sure to register before July 8, 2002. We expect to run out of exhibitor space rapidly, so register now and be one of the first to respond!

Please watch for announcement.  Thomas is coleading most segments with corporate coaches.

Need a roommate?
When you register, we'll let you know how to connect with other attendees to share a room.

Looking to volunteer? Great! A call for volunteers will be coming out later this summer.

Thursday - Saturday September 12, 13, 14, 2002
9am-5pm all days
Sheraton Centre Toronto Hotel
Toronto, Ontario, Canada
Maximum capacity: 
500 (fewer than 150 seats now remain)
Conference fee:  $279 super early bird registration fee until July 15, 2002. 2 weeks left.  $349 starting July 15, 2002.  Full payment is made upon registration, but a full refund is available if you withdraw prior to July 31, 2002.

Click here to register.
Link not working with your browser? Go here: and type in class

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