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Wednesday, June 5, 2002 
 

Dear Reader,

Have you ever wanted to know EXACTLY and ALL of what you are providing to a client during a coaching session, instead of waiting with fingers crossed that they'll eventually reach the goal or solve that problem they hired you to help them with?

View the 15 Deliverables, Hallmarks of the Certified Coach™, directly below.

Today's issue of Today's Coach highlights a list of the 15 more common deliverabl
es that coaches provide to and for their clients.  Now, these are a bit different than client outcomes, which are what the client accomplishes, in part with what you've provided for them.

For example, think of an "ah ha."  That's a client outcome because the client is doing/having that experience.  But ask yourself...What generates "ah ha's"?  Often, it's a message you share (an observation, a nugget of wisdom, a framework, a truth). So, the message is what you deliver to a client (and you're probably delivering a number of messages each session), and the "ah ha" is what the outcome is for the client.


All 15 of these deliverables are things you can do/offer for your clients; they don't rely upon results or anyone else for you to deliver these.  These deliverables are a way to describe what you really offer to your clients, and something that is worth educating them about.  (In fact, we've created a PDF version of this form which is right here:  http://www.coachville.com/15deliverablespdf.pdf) in case you wish to download and share with your clients.  (But please honor the copyright/attribution and remember this is only available to share with your clients.)


A
s you may have heard, the 15 Deliverables are one part of the 5-part Certified Coach Training that CoachVille is offering live in 12 cities this year.  Below the list of 15 Deliverables is a description of this live training along with the dates and registration information for the remaining 11 cities.  Early registration is only $179, so if you've been wanting to immerse yourself in a 2-day coach training with the freshest content available, please join us.

I trust you'll enjoy diving into this list, and observing how your knowledge of the 15 Deliverables strengthens interactions with your coaching clients, colleagues or staff this week. I look forward to welcoming some of you to CoachVille's live events!

All the best,

Andrea Lee
GM, CoachVille
 

   
 

The 15 Deliverables
Hallmarks of the Certified Coach
(TM)
version 1.3  06/05/02 | copyright coachville.com
During the typical coaching call, there are a number of, and different types of, things that the coach delivers to the client; these deliverables then lead to client outcomes.  All can/do add value.  These 15 Deliverables are part of the basis of the Certified Coach Program from
CoachVille and are only available to our members.
A PDF of this page:
http://www.coachville.com/15deliverablespdf.pdf  

Scorecard of the 
coach's effectiveness
low --------------high

The Deliverables
...one of 5 components of the Certified Coach Coaching Process
clarifiers | proficiencies | deliverables | frameworks | stylepoints

0    1    2    3    4    5

1. Perspective
The coach provides fresh or different ways of looking at a situation, context. 
Points off for limited, ill-fitting or coach-centric perspectives.

0    1    2    3    4    5

2. Validation
The coach validates via encouragement and acknowledgement.
Points off for puffery, mushiness, exaggeration.

0    1    2    3    4    5

3. Message
The coach shares fitting knowledge, opinions, or wisdom.
Points off for clichés', Hallmark Card sayings, off-the-mark messages.

0    1    2    3    4    5

4. Energy
The coach provides energy and support as needed.
Points off for adrenaline, misreading energy need, hype.

0    1    2    3    4    5

5. Solution
The coach shares a solution to a problem or issue.
Points off for off-the-shelf solutions, single solutions, being absolute.

0    1    2    3    4    5

6. Plan
The coach co-develops a plan of action with the client.
Points off for just to-do list, missing timelines/deadlines.

0    1    2    3    4    5

7. Structure
The coach provides support and a check-in structure for the client.
Points off for being 'too loose or too strict,' not calibrating to client wants.

0    1    2    3    4    5

8. Resource
The coach suggests/refers client to experts, books, tools, assessments. 
Points off for rushing in with a resource, or for presenting ill-fitting resource.

0    1    2    3    4    5

9. Options
The coach expands the number of options the client thought they had.
Points off for missing obvious and out-of-the box options.

0    1    2    3    4    5

10. Caring
The coach cares via listening, patience, safety and love.
Points off for taking on a parental/sibling role, sharing the burden.

0    1    2    3    4    5

11. Training
The coach trains clients in personal and business skills.
Points off for convincing, selling or pushing skills on clients.

0    1    2    3    4    5

12. Advice
The coach provides advice via recommendations and suggestions. 
Points off for single-option, risky advice; advice beyond legal/ethical scope.

0    1    2    3    4    5

13. Strategy
The coach develops or co-develops a personal or business strategy.
Points off for tactics-only.

0    1    2    3    4    5

14. Feedback
The coach offers feedback, observations, insights, ideas and opinions.
Points off for reactions, agendas, narrow feedback.

0    1    2    3    4    5

15. Challenge
The coach provides a challenge to the client to stretch or make a change.
Points off for setting up the client for failure, pushing too hard; not enough.

______

Total score (max 75)
 

 

Unedited comments from participants from the Certified Coach Intensive (June 2002)
used with permission

A clear means of structuring my coaching work...
“In less than 48 hours, I feel I’ve made some major shifts in my coaching focus and skills. Although I’ve trained at other venues and worked as a coach for some time, the discussion and practice around the 15 Proficiencies, Clarifiers, Deliverables, etc. FINALLY gave me a clear means of structuring my work and sharing it with others. In addition, the real-time experience of putting these tools and concepts into practice and receiving feedback on their use accelerated my learning process dramatically. I finally KNOW how I’m doing as a coach, what my greatest strengths and gifts are, and what areas need greater attention. Thank you for making all this not only possible but so easily accessible.”
Warm regards,
Charlie Siegel
coachcharlie@theperfectpath.com 
http://www.theperfectpath.com 
+1-626-799-5611


It can't be this easy, yet it is...
"Just a note to thank you for a fantastic "intensive training" in Phoenix. The five-15's are brilliant and have already made a difference in my coaching, and in my life. In using the 15's, I feel like I have a tremendous amount of freedom to provide exactly what my clients need...and an incredible guide for communicating with my clients in a manner that has coaching be much easier and more focused. The first time I used the 15's after returning from Phoenix, I got off my coaching call thinking "it can't be that easy," but my client got what she wanted and I enjoyed her immensely!"
Thank you,
Christine Kloser
christine@loveyourlife.com 



Far more than what I paid for...
"Thomas and Dave, once again, you've outdone yourselves! The conference in Phoenix had a million times more value that what we all paid for! I would say your five 15s are the basic principles of a coaching session that are lessons we'll use daily and carry through for the rest of our lives. Thank you for being so insightful to put this together is such an understandable, concise manner in which to use forever!"
Adrienne Chase
aichase@comcast.net
 

 

My first live CoachVille event...
"This was my first "live" Coachville event and it was a wonderful experience. I was apprehensive about taking this course since I am a graduate of another major coaching program, but found the Coachville intensive to be complementary to my earlier education and helped me refine my "thinking and clarify approaches in methodology of coaching". As with any event of this type I am strong advocate of the networking and meeting fellow coaches as you can learn a great deal from working with your peers and this course did not disappoint. I met many magnificent and gifted coaches and felt very much part of the CoachVille family. We are indeed a group of dedicated, talented, hardworking coaches all striving to serve our clients and in so doing...serving the future of the profession.

"I strongly recommend this course for those seeking credentialing as it is well worth the price of admission and as someone who is leading a study group in my area I will be encouraging all CoachVille members in my area to make the effort to attend for interaction with your peers is a beautiful thing." 
Bob Stack
bobstack@att.net

Palm Beach Gardens, FL
 

Much more confidence....
"I am so thankful to have had the opportunity to attend the Coachville conference in Phoenix! Just three months ago, I began my journey in formal coach training but have suffered somewhat from lack of direction and overwhelm. Thomas' frameworks, the five 15's, have given me so much confidence to move forward in my business. It's incredible. Thank you, CoachVille!"
TheWORDCoaching@aol.com 


Added depth was an exciting challenge...
"It was an exciting challenge to look at my coaching through the Coachville System. Each piece; the Clarifiers, Proficiencies, Deliverables, Style Points and Frameworks add a depth and structure to the work we do. My analogy is taking a walk through the woods while having the leisure to look at every small and interesting thing along the path. On occasion I could stop and smell the flowers (participate in the triads and demos). And the opportunity to meet people from diverse backgrounds and with rich and interesting lives allowed me to develop referrals, gain interesting ideas and meet new friends.

"I want to acknowledge Thomas as one of this century’s greatest synthesizers of information. I see him as a visionary with an incredible capacity to make fine distinctions. His work allows us to work ever more effectively with our clients while developing ourselves as people. I look forward to joining Thomas and Dave in other cities."
Alicia Smith
www.discninja.com


You have raised the bar for me...
"I learned great tools to add to my Coaching toolbox, learned that I have
deep reservoir of 'deliverables' and consequently really 'know and can articulate' the value I bring to the package. It was a fabulous networking weekend with the most incredible people. I have many new budding friendships! I am excited to try some of the great ideas I heard at the intensive.  You and Dave are a fabulous team/show! You are so value-added that you raise the bar for me to set this standard in my own practice. Bless you and all in your organization for what you bring to the coaching environment and to us individually."
Warmly
Kathy Nelson, CPPC, RScP
On Track Success Coaching
Kathy@Ontracksuccesscoaching.com
http://ontracksuccesscoaching.com
+1-858-481-6757

 

Treat yourself...
"I am an experienced, Coach U-trained corporate coach. I went to the CoachVille Intensive for continuing education not having participated in coaching classes in two years. What I came home with was an upliftment (cool word) and change in attitude that I can scarcely describe. The intensive, itself, is:
---A joy to participate in - there's abundant humor when working with Thomas
---Clear - you'll have many, many opportunities to ask questions and practice skills.
---A context into which you may place yourself, your personality, your style and expertise and come out the better for it.
---A wealth (and I do mean wealth) of information made up of a generous, talented community of like-intended folks who will enhance your week-end experience.

"I left home bogged down in business and slogging through some personal issues. I arrived home with a new experience of my business and, surprisingly, a fresh perspective of my personal dilemma, too."

Treat yourself!
Suzanne Lagay
slagay@hunterdon-chamber.org

 

Integrating all that you already know...
"Thomas Wolfe was wrong! You can go home again. I have found mine at CoachVille and in the concepts and ideas taught during this last week-end in Phoenix. Everything I've learned through 30 years of training, consulting, developing businesses, inspiring and guiding people to reach new heights- all of me has found a final home! During my entire life, I have had to segment my skills, knowledge and training into separate categories and limit their use. I knew coaching was a way to integrate them all but it took this week-end for me to feel totally at home with the concept and the framework. I now see the big picture! I know how to implement concepts and strategies. I know how to bring value to clients. And wow - is that awesome! I can't wait for the next session."
Saralyn Collins
The Training Bridge
http://www.thetrainingbridge.com 
consultantsc@cfl.rr.com 

 

Vibrant and interactive environment...
"The Certified Coach Intensive in Phoenix was GREAT! Thank you for providing an exciting,
vibrant, and interactive environment within which we all could explore and learn how to use the 15 Proficiencies. The real-time coaching Thomas and Dave offered was the best way for me to "see" how effective these proficiencies can be. I came away with the confidence to use these very real tools in providing my clients with greater coaching value."

Garrick Colwell
Certified Fearless Living Coach
gcolwell@fearlessliving.org 

 

It works in the real world...
"The Coaching Intensive experience and materials are by far
the most stimulating, valuable, and applicable learning in my coaching development thus far. Just back from Phoenix, in my first client call this morning, my mind surfaced the Clarifier, "Accurate vs. Interpretation" in response to her comment about ' I just know that he wouldn't call me back." By asking whether she truly knew of perceived/interpreted that he wouldn't call her back, she leapt to the realization that she's been limiting her own marketing efforts based on inaccurate self-limiting beliefs/interpretations. I was excited about this because I wasn't looking at the list; I was just doing what you suggested, having a stimulating conversation with the client, and the stuff from the Intensive came flashing through my mind. Bravo, Thomas! Great stuff that I'm excited about using more, and regularly. THANK YOU."

The Wonder Coach
Susan E. Race, PCC
www.personalgrowthsystems.com 
coach@personalgrowthsystems.com
+1-610-695-0464

Significantly reduce the learning curve...
"I believe the 2 day intensive is a must for any serious-minded coach (or want-a-be) who wants to significantly reduce the learning curve to becoming a masterful coach...certified or not. The "live" presentation of the material, the examples, role plays, and triad discussions add a dimension that is not available in any other format. For those seeking to become mentor coaches the two-day experience provides insights that will increase their ability to guide their mentee client toward certification and higher levels of proficiency."
Enthusiastically,
Bob Moore, CMC, MCC
The Effectiveness Coach™
http://www.theeffectivenesscoach.com    
bob@effectiveness.com
+1-813-286-7320
 

Intensive, and delightful...
"What a fun experience the Phoenix Certified Coach Intensive was! Yes it was
an intensive - yet delightful to have 'The 15s" presented with lightness and humor. If you want a jumpstart on coaching, this is your ticket.  I can hardly wait for Toronto!"
Judy Irving, CMC, PCC
judy@MovingOn.net 
 

 


 

FEEL FREE TO FORWARD THIS ANNOUNCEMENT TO YOUR NETWORK....
 
CoachVille announces live trainings in 11 cities this fall....

Are you a coach who...


Has heard about the 15 Coaching Proficiencies from CoachVille and is eager to learn them in an immersion weekend?

Has been looking for a universal coaching model that can be adapted to a wide variety of client types and situations?

Is considering the Certified Coach designation track and wishes to prepare yourself for the Certified Coach exam?

Is currently coaching and interested in expanding the number of ways you coach, and the types of models you use?

Is working with clients who you sense are wanting more from you as you coach them?

Is new to the coaching game and wants to quickly understand how to coach well instead of waiting years to learn by trial and error?

Is working internally or externally for a company and is seeking an open-architecture approach to coach leaders in the company?

If any of the above are true for you, then the CoachVille Intensive is for you.  Offered in just 12 cities worldwide this year, and led by the coach's coach Thomas J. Leonard, founder of CoachVille and the Graduate School of Coaching, this 2-day training is the type of immersion, highly experiential and fast-paced training that you've been looking for.  And it leads to the Certified Coach designation offered by the ICA (International Coaching Association), should that be a part of your professional plans.
 

Certified Coach Intensive - 2002

Register Now!

City

Max Status

 To register

Dallas, TX
September 20, 21, 2002
250 Available
filling well!
Click to Register
San Francisco, CA
September 27, 28, 2002
250 Available
filling well!
Click to Register
Chicago, IL
October 4, 5, 2002
250 Available
filling well!
Click to Register
Philadelphia, PA
October 11, 12, 2002
250 Available
filling well!
Click to Register
London, England
October 18, 19, 2002
250 Available
filling well!
Click to Register
Boston, MA
October 25, 26, 2002
250 Available
just opened
Click to Register
Sydney, Australia
November 1, 2, 2002
250 Available
filling well!
Click to Register
Atlanta, GA
November 15, 16, 2002
250 Available
just opened
Click to Register
Denver, CO
November 22, 23, 2002
250 Available
just opened
Click to Register
Seattle, WA
December 6, 7, 2002
250 Available
just opened
Click to Register
Ft. Lauderdale, FL
December 13, 14, 2002
250 Available
just opened
Click to Register

Training fee
$179 if you register by July 31, 2002 (deadline varies)
$249 if you register between July 31 through August 31, 2002 (deadline varies)
$279 if you register after August 31, 2002  (deadline varies)



What will I learn at the Certified Coach intensive?
1.  The 15 Coaching Proficiencies (coaching competencies)
2.  The 15 Coaching StylePoints (communication style)
3.  The 15 Coaching Frameworks (the place from which you look at life) 
Please note:  You will not be certified at the end of the training.  That is a separate step, but the training is 100% focused on 15 Proficiencies, StylePoints and Frameworks which are the basis of the Certified Coach designation/testing.



How is the Intensive organized?
We are keeping the training as interactive, effective, and simple as possible.  You'll have plenty of free time for networking.
1. Everyone is in the same event room during the training.  
2. Thomas Leonard is leading the segments.  
3. All sessions are interactive (and include step-by-step handouts).
4. You are on your own for meals. Beverages are served both days during the breaks.


Guarantee of Satisfaction
If, at the end of the Intensive, you feel that the conference was not worth the fee you paid, you will be refunded your Intensive fee in its entirety, no questions asked.  (We're quite serious about this.)


What You Will Be Learning
The 5-Element CoachVille Coaching System





Key Points

About the CoachVille Coaching System
Is there an open-architecture coaching system available that is effective with a wide range of clients, and usable by coaches at all skill levels?  Yes!  In this intensive, you will learn -- and become effective with -- the newly released CoachVille Coaching System.  The highly flexible system includes the 5 elements illustrated above, and described below.

The 15 Coaching Proficiencies
The Coaching Proficiencies are the engine of the coaching process; this is what the coach spends 90% of his/her time doing during a typical coaching call.   The list of the proficiencies is here.

The 15 Listening Clarifiers
In order to know which of the proficiencies to use at any given time, the coach needs to know, and sort through, what they are hearing.  Thus the 15 Clarifiers which help the coach know the nature of what they are hearing and guides them to select the most important element of what they are hearing.  Once this is clear (it can take just a millisecond), the coach will naturally choose the most fitting proficiency.  The list of the clarifiers is here.

The 15 Deliverables
Deliverables are what the coach delivers.  Which is distinct from the outcomes that the client may have or cause as a result of the coach's deliverables.  (Deliverables vs outcomes is a key distinction in coaching.).   The list of the deliverables is here.

The 15 Life Frameworks
Frameworks are places that the coach (and client) come from in their thinking, perception, behavior and attitudes.  Frameworks expand thinking, which can result in clients moving forward more quickly and with less effort.  Think of a space ship being launched. It needs the thrust of booster rockets to break the inertia/gravity/weight to get the rocket beyond the pull/heaviness of Earth's atmosphere so that it can play effortlessly in space, where there is no resistance.  Something similar happens to the client when their frameworks are expanded.  Blocks to success are reduced and progress accelerates. The list of the frameworks is here.

The 15 Communication StylePoints
How you come across and interact/relate with your client can accelerate or slow down the coaching process. We've identified 15 aspects of communication that we call the StylePoints.  Each of these 15 StylePoints can help you become more effective coach by tweaking your coaching communication style.  The list of the StylePoints is here.
 

Then here's how you will benefit by attending the 2-day Certified Coach Intensive

As a participant, you will learn how to...
Learn and discover how strong you are in the 15 Coaching Proficiencies
Expand your thinking and approach via the 15 Life Frameworks
Polish how you relate with your clients via the 15 Communication Style Points
Quickly identify exactly what the client is saying via the 15 Client Clarifiers
Immediately add value to your clients by offering the 15 Coaching Deliverables
Gain confidence as a coach by building on what you already know.
Get your arms around the entire coaching process; no more surprises.
Learn how to articulate what you can offer your clients.
Learn about the future of coaching; what clients will be wanting and needing from coaches over the next 5 to 10 years.
And, from 4 to 5pm on Saturday, we'll be offering a special one-hour program called the Strategies for the Six-Figure Coaching Practice which will include everything from selecting a niche, to positioning your brand, to using emarketing to developing passive revenue sources.  This segment is free for all registrants in the Intensive.
Meet and network with other coaches from you area and from around the world who share common interests with you.
 
 

How is the Intensive designed?

The intensive has been designed as a powerful learning experience...
Multimedia presentations to quickly and graphically convey the key points, principles and theory.
"Front of the room demos" by Thomas Leonard so that you can see real world demonstrations of optimal form.
"From the podium" discussions between Thomas Leonard and you so that you can benefit from the wisdom of other coaches in the room. (We use floating wireless microphones.)
Highly interactive dyads and triads so that you can practice and perfect what you are learning using scorecards and guides.
Case study examples and 'team solution' methods to prepare you for the types of client situations that you will be encountering in the real world.
Networking opportunities before and after each day's sessions.
 


What are the logistical details?

We are keeping the training as interactive, effective, and simple as possible.  You'll have plenty of free time for networking.
1. Everyone is in the same event room during the training.  
2. Thomas Leonard is leading most of the segments 
3. All sessions are interactive (and include step-by-step handouts).
4. You are on your own for meals. Beverages are served both days during the breaks.


Guarantee of Satisfaction
If, at the end of the Intensive, you feel that the Certified Coach Intensive was not worth the fee you paid, you will be refunded your Intensive fee in its entirety, no questions asked (This is our universal and consistent customer satisfaction policy.)


Cancellations/Transfers
We offer 100% refund of your payment/tuition if you withdraw by July 31, 2002. Between August 1 and August 31, there is a 50% refund available. No refund as of September 1, 2002. However, you may transfer your registration to another city anytime without a fee or penalty at a, and you may transfer your registration to another person anytime without a fee or penalty..


Need a roommate?
When you register, we'll let you know how to connect with other attendees to share a room.


Volunteer?
We'd appreciate your help.  Just let us know when you arrive at the conference on  that you'd like to volunteer as a microphone runner or other support person.



Questions/Requests
Please email andrea@coachville.com 

The Certified Coach Intensive is available during 2002 in
Dallas | San Francisco | Chicago | Philadelphia | London | Boston | Sydney | Atlanta | Denver | Seattle | Ft. Lauderdale |
View other Coachville Trainings and Conferences
 

Certified Coach Intensive - 2002

Register Now!

City

Max Status

 To register

Dallas, TX
September 20, 21, 2002
250 Available
filling well!
Click to Register
San Francisco, CA
September 27, 28, 2002
250 Available
filling well!
Click to Register
Chicago, IL
October 4, 5, 2002
250 Available
filling well!
Click to Register
Philadelphia, PA
October 11, 12, 2002
250 Available
filling well!
Click to Register
London, England
October 18, 19, 2002
250 Available
filling well!
Click to Register
Boston, MA
October 25, 26, 2002
250 Available
just opened
Click to Register
Sydney, Australia
November 1, 2, 2002
250 Available
filling well!
Click to Register
Atlanta, GA
November 15, 16, 2002
250 Available
just opened
Click to Register
Denver, CO
November 22, 23, 2002
250 Available
just opened
Click to Register
Seattle, WA
December 6, 7, 2002
250 Available
just opened
Click to Register
Ft. Lauderdale, FL
December 13, 14, 2002
250 Available
just opened
Click to Register

Training fee
$179 if you register by July 31, 2002 (deadline varies)
$249 if you register between July 31 through August 31, 2002 (deadline varies)
$279 if you register after August 31, 2002  (deadline varies)