Today's Coach |
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Monday, March 11, 2002
It contains only 5 essential "must dos" for your site, and helps you understand that the point of your website is to truly reflect who you are. A relief? I bet!
Also in today's issue is information about the next sections of the TeleClass called Winning Websites for coaches, led by Dave Buck. Word has it that taking this course leads to new clients! Details below.
website can best help you fill your practice if you understand the 5
marketing rules about an effective home page...
And, you know what? Most of these experts ARE correct because there are so many proven ways to set up your home page and website. True, some designs work better than others, but some of the not too pretty websites do a great job of funneling clients to coaches.
That said, there are a couple of marketing rules that will help to increase your conversion rate, regardless of how you've set up your home page to look and feel.
Rule #1: Your
home page needs to...
Rule #2: Your home page needs to...
1. Do you understand me?
2. Do you offer what I need?
3. Do I like you?
Rule #4: Your home page
90% of folks won't hire you on the spot right after visiting your site (although 10% will...), so you'll need to find ways to bring the two of you closer and closer until they are ready to buy your coaching services. The list of 5 above are proven examples of what works in this regard.
Rule #5: Your home page
Winning Websites for Coaches - Full Practice Curriculum
$129 General Public, $99 for CoachVille Members, Graduate School of Coaching Members, this course is free and accessible to you from the GSC member area here. You will need your GSC username and password. Interested in the GSC? Go here.
The next LIVE offerings of the Winning Websites for Coaches TeleClass are now available for registration:
In this innovative 'web-enhanced' TeleClass (affectionately known as a virtual guided tour) you will not only learn the best website design strategies - you will see for yourself the best coaching sites on the web. Seeing is believing! We'll visit, talk about and critique the best sites and in the process you will create a strategy that will work for you.
E-commerce explained! Yes, in this class you will learn the steps you must take to collect money on your site. With concrete examples as your guide!
If your site is up and running, we can include your site in our virtual tour - you'll get instant feedback from a lively group of experts (a MAJOR value add).
Note: This class is founded on the principles laid out in Full Practice 100 Lessons 25-34 and 50-54 (weeks 6, 7, 10). If you don't already know this course, that's fine, there's no requirement, but if you wish to find out more, go here. The Full Practice 100 ecourse is free to CoachVille and Graduate School of Coaching members.
Six Wednesdays, March 20 & 27, April 3,
10 & 24 and May 8. (6-7PM Eastern/NY)
Six Mondays, June 3, 10 & 17, July 1, 8 &
15. (3-4PM Eastern/NY)