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Monday, February 25, 2002

Our feature article today is from Author/Coach Suzanne Falter-Barnes.  Suzanne shares with us seven lessons she's learned about creativity, both from her own creative evolution as well as the evolution of those artists she has coached.

A gifted writer with a popular self-help book and novel being produced for the movies, Suzanne's is an example of the type of Coach success story I hope to feature more frequently in Today's Coach.  If you are a Coach and would like to share YOUR story in first person, using about 1000 words, I would be happy to consider your submission. 

Also included in today's issue is an announcement about a TeleClass Program (Train the Trainer and License) that starts next week. The Perfect Life Program as led by Alicia Smith has been receiving extremely positive feedback to date. If you're looking for an opportunity to offer a high end development program to your clients and potential coaching clients, here is your chance. More details here.

Happy Reading,

Andrea Lee
GM, CoachVille



Three years ago, I was a frustrated, fed-up writer, sitting in a Starbucks in Times Square in tears. I’d gotten 27 rejections on my book – ironically enough, it was about how to live your dreams – and I was sure my own dream of being a successful author was dead. At that moment, a little voice whispered in my ear that I would only become a writer when, and if, I chose it. Like really chose it – deep in that secret place we all have in our gut.

So I chose it, simply because there didn’t seem to be anything else I could do at the time. I decided to walk out of Starbucks a writer, absurd as it seemed. Two days later, I got fired from my temp job, giving me more time to write. Ten days later, I spontaneously got two assignments from a major magazine I’d never even considered writing for. Three weeks later, I finally got a publishing deal on the self-help book. Another month later, Hollywood called seeking film rights on a novel I’d published 8 years earlier that had died in the marketplace.  

75,000 copies later, my self-help book, How Much Joy Can You Stand? (Ballantine Wellspring) is a creativity classic, a major star is making a movie of my novel, and I am a successful writer. But more than a writer, I am a coach. Through this process, I have found myself on a one-woman mission to move people to express themselves.

I’ve discovered that the reason more people don’t express themselves is not because they can’t – but because they don’t realize how universal their fears are, and how necessary their work is in the world. In short, they suffer from a lack of information. It’s the very same information all of us writers, artists, entrepreneurs, and other dreamers uncover as we return to our dreams, day after day, month after month, year after year. So, in order to expedite that learning curve, I thought I’d share some of these hard won lessons with you, in hopes that you can pass them on to your own clients.

1. Go with the flow (or without it.)

If you're going to create anything in life, pray for flow but don't count on it. 'Flow' is a much bandied-about buzz word that describes creating at max. You concentrate intensely on what you're doing, the words/images/ideas/thoughts tumble straight from your mind into your hands, the telephone rings unnoticed, and you look up three hours later, convinced only minutes have passed.

Creating in a state of flow can convince you that you are, indeed, on the right track. Yet, the converse can be true, too. If flow is missing for too long, an artist will start to feel blocked and miserable, like a constipated fish out of water. And yet ... no artist experiences flow all the time or even very often. I had to break this news once to a client I’ll call Amy, who was angrily insisting that her speaking career should just fall in her lap, in a great sweep of synchronicity. Sorry, Amy, I had to say – there are good days and there are bad days, just like with anything else.

The illusion is that if we’re really doing our dream, the whole darned thing should flow. Yet, some days are downright tedious, just as some days are miraculous. Professional artists know that flow cannot be counted on, so they learn to create without it -- putting their work together every single day, whether or not they’re ‘in the mood.’

2. You have to get it wrong before you can get it right.

Out there in the rational, logical world, many people strive to get things right the first time. In an artist's studio, however, it's the mistakes that really count.

In the book, Mastery; Interviews with 30 Remarkable People, juggler and performance artist Michael Moschen says, "My process works very well when I have time to try it and fail, try it and fail, try it and fail. Sometimes I'll try a piece for three months and get rid of it. Then I'll go back to it again and leave it several more times, because I have to fail a lot to find out all about what the piece wants and really needs. Once it clicks and I start succeeding, you can't stop me."

Or, as Miles Davis said, "Do not fear mistakes; there are none."

3. Not every work of art is actually art.

Over time artists become adept at sorting out which of their creations are true 'keepers' and which are mediocre 'also-rans'. This distinction comes from no place other than your gut, and can only be learned by experience.

These gut distinctions can be subtle at times, and take time to learn. After all, who really wants to admit the dark truth that the screenplay they've been writing for the past three months is actually a bore. Better to let the marketplace tell you this truth ... and it will. Yet, you may also create something that you just know is a keeper -- and the marketplace won't give it a break. The way you can distinguish what’s truly a keeper is simply intuitive. Learning to make that distinction comes with learning your craft.

4. You are usually your own worst enemy.

It's a classic Catch-22. You cannot truly create something great unless you are willing to share your tenderest, most vulnerable thoughts and feelings. Yet, once you do that, you may be racked with self-doubt and fear. Few artists are able to accurately assess just how valuable and great their work is -- or how much it will be appreciated by its audience. In other words, insecurity is the name of the game.

A woman who took one of my workshops wrote to let me know she had a story appearing in one of the Chicken Soup books.  “The story is too raw! It's too personal! Everybody is going to know how I feel! Everybody is going to hate it/laugh at me/roll their eyes! I'm going to die of shame/embarrassment/rejection!” She was writhing with all that exposure, for sure. But then this was how she closed: “Thanks for reminding me why I write. For the joy!"

The problem is that it is hard to believe that anyone actually needs and wants what you create. And yet, this is patently untrue. Out here in Audience Land, we're all patiently waiting for the next great thing to love. Most of us (at least those of us who aren't professional critics) come from a place of appreciation and acceptance.

This is why the artists who make it continue to produce, despite the dark sense of foreboding which often accompanies their very best work.

5.  It's good to get dirty.

The dirtier you get, the more intimate with your work you get, whether you are messing around with sales projections or oil paints. Artists know the pure deliciousness of surrendering completely to their process. So don't worry about having to research things without a firm sense of where you're going, or whether you get some burnt sienna on your jeans. It's good to get dirty because it means you're closer to that exalted state of flow -- a place where spelling doesn't count (for the moment), amazing synchronicities can take place, strokes of brilliance pop up out of nowhere, and things blend in new and unexpected ways.

When I lead my How Much Joy Can You Stand? workshop, I give everyone an unconventional material, like toilet paper, paper clips, or tin foil, and ask them to create something from it. I’ve seen people create entire wedding gowns from toilet paper, and exquisite wall hangings from a ball of string. The fact is, when you’re given total permission to get in there, be messy, use your intuition and make mistakes, the results can be incredible. You want your coaching clients to think big and loose -- to create with a sense of danger to what they're doing. That is how greatness always begins.

6. You can't create for the marketplace; you can only create for you.

 I once heard an interview with a pop singer who had carefully dissected and repackaged the rhythmic patterns, vocal technique, lyric phrasing and dance moves of Michael Jackson, in an attempt to be Michael II. You have never heard of this guy because … guess what? It didn't work. You can't buy success any more than you can duplicate genius.

The key is to do the opposite. You want to begin with your own organic idea that is born out of who you are and what you are here to do in life. Start with a concept that sparks your passion, then follow that spark as it guides you through its development. It may even lead you into the slightly absurd – like Paige, a client I had who found herself equally drawn to interior design and spirituality. Instead of denying the connection, she used it. Now she runs an organic interiors design consulting business, creating spiritually sensitive interiors for corporations. Her business is going gangbusters.

7. It's the work they're rejecting, not you.

Sometimes you go out there and dangle your creative product in the marketplace, and you get back a big, wet raspberry. Experienced artists know this has less to do with the quality of the work than what people are buying at this particular moment in time.

I used to cast television commercials in New York, and this was always a dilemma. You'd get fifteen incredible Broadway actresses vying for the role of Mom in your toothpaste commercial. (Such ads can provide several years of income, so everybody wants them.) What it always boiled down to was not who was the best Mom, but which one was a redhead, or reminded the client of his wife. Arbitrary, yes, but unfortunately true in a crowded market.

This is why artists never take rejection personally. They simply keep looking for the next opportunity to show their work, with the understanding that they are playing the odds. Sooner or later, someone's got to buy -- and if they don't, then maybe that particular piece was not destined to sell at this time. (And that doesn't mean it won't sell later.)

Suzanne Falter-Barns is President of, an inspiring resource for anyone with a dream to pursue. She coaches coaches on creating in her How Much Joy Can You Stand? Facilitator's Workshop and e-course, available at She's also the author of How Much Joy Can You Stand? A Creative Guide To Facing Your Fears and Making Your Dreams Come True (Ballantine Wellspring)

©2002 Suzanne Falter-Barns. All rights reserved. Do not reproduce.

A Perfect Life Program
Train the Trainer Version (TeleClass AND License)

Next Available Live Version
6 Wednesdays, March 6, 13, 20, April 3, 10, 17, 2002, 3-355 PM Eastern. $99 for CoachVille Members/ $49 for GSC Members/ $129 for non members.  Led by Senior TeleClass Leader Alicia Smith.
If you're looking for a general interest, yet high-end, coaching program to offer to your personal or business clients -- and potential clients -- then the Perfect Life Program may be one of the most effective ways to build your brand, build a powerful network and raise the quality of your coaching. All while YOU craft and starting living YOUR perfect life.

For $99 for CoachVille members/$49 for GSC Members and $129 for non-members, you receive 6 live TeleClasses, a lifetime license for the Perfect Life Program which authorizes you to lead this course to groups in person, via the web, via email and via TeleClass AND access to scores of resources at the participant only site. Only licensees may offer this course and use the trademarked term "Perfect Life." 

Class Description:

This programs brings you higher-end clients...

The Perfect Life Program is one of those concepts-turned-programs that appeals to the more progressive client who is willing to invest in their life and in the coaching process. And, as a licensee of the Perfect Life Program, you are authorized to lead this course to groups in person, via the web, via email and via TeleClass. Only licensees may offer this course and use the trademarked term "Perfect Life."

Scores of resources are included...
With this program, you get free and complete access to (and rights to use):
--20 client worksheets and forms, professionally designed in PDF format
--a personalizable PDF-based Perfect Life brochure
--10 hours of RealAudio describing the key concepts of a Perfect life

You receive access to program materials, RealAudio of 6 previous lessons, as well the lifetime use license...all for only $99/$129. Immediately upon registration, you will receive access to the trainer-only area of the website (many, many resources, class notes from the Fall 2001 course, and items mentioned above). And you have a lifetime license to use these materials and concepts with clients, and conduct workshops and classes using these materials and the term A Perfect Life.

You simply cannot go wrong with this course, materials and license. And to insure your complete satisfaction, we offer a 100% money-back guarantee within 6 months of registration.
Six months! (We're convinced you will adore this program -- both for yourself and for using with clients and the public.) Register now.

Think about it. Wouldn't being a Perfect Life Coach help you to attract the best possible clients?**

6-week Train the Trainer Program Agenda
Here's the agenda for the 6-week Train the Trainer/Coach course you'll access through RealAudio.  Remember, this course is designed to help YOU craft and live a perfect life AND prepare you to offer this program to clients and the public.**

Session 1: Introduction: Getting Your Arms Around This Concept
Is a perfect life possible? Overcoming the cultural resistance to 'perfect.'
How to define success for you and your clients -- and why this matters.
The basics of crafting Perfect Life elements -- it's an art.

Session 2: Crafting the Perfect Life Design Elements
Coaching to help you craft motivating Perfect Life elements*
Coming to enjoy paradox of perfect, without becoming anal-retentive
How and where to start with the process of crafting a Perfect Life.

Session 3: Learning the 7-step Perfect Life Process
A walk-through of the process for yourself and for clients
How to identify what is already perfect
How your elements facilitate the natural power of attraction process
How to upgrade your sources of energy (key to sustainability of a Perfect Life)

Session 4: Tweaking Your Perfect Life Design Elements
Bye bye to the energy-draining could and shoulds*
Bye bye problems (problems are ancient technology!)
Identifying the "nearly impossibles" which will naturally pull you forward
Designing a perfect lifestyle to match your Perfect Life

Session 5: Integrating Your Perfect Life With Others
How to involve others in your perfect life process, right from the start
The 12 Keys to Perfect Relationships
The connection between A Perfect Life and Personal Evolution

Session 6: Packaging and Delivering the Perfect Life Program
How to package and customize the program to fit target markets
How to use the Perfect Life program as a new client marketing tool
Using the Perfect Life ezine nuggets to build your own ezine
How to get clients set up to use your program most effectively
How to use the Perfect Life Program concepts/tools with current clients

Register online now - 100% money-back guarantee of satisfaction within 6 months of registration.

For those of you who don't yet know Alicia Smith, she is one of CoachVille's Senior TeleClass Leaders, receiving very strong kudos from her graduates to date...

About Alicia:

I work best with people who want more in their lives and are willing to go for it by doing what it takes. In every relationship my students, clients and I share creativity, intuition, empathy, knowledge, vision and humor to make great things happen. The people I work with tell me they appreciate the resourcefulness, encouragement and results they create with my support.

Click Here to Buy APL Gear


APL is a high-end, high stakes game. Content and methodology superb. TeleClass format for training and for delivery to clients works exceptionally well. The program is flexible and easily adaptable to a number of delivery formats. The flexibility/tailorability of the program makes it accessible to a broad range of people. Great group coaching format. The program seems open-ended at the top, you can take it as far and as deep as you want. Once a participant has made the crucial
decision to really go for it, results start happening fast. Natural
lead-in for high-end coaching. It can be a real gift to people to take the class.

The APL class was a great experience and I'll be going public with it after I test it with
my R&D team.
I'm eager to offer this one.

Kurt Vander Weg PotentiaLife


Perfect Life was a great class and Alicia Smith a very gifted leader.

She modeled coaching in a wonderful way. Ideas that were not fully formed by the participants were gently coaxed out, very verbal participants were honored and yet did not dominate the dialogue. She shared enough of herself that I felt a personal connection.

All in all, I was delighted. I probably will take the class again a few months down the road - there is a lot of additional wisdom that I am sure I can glean and use in my coaching practice.

Mary Pat Knight
The INTERFUSION Experience


A note of thanks for running the class, Alicia. I have learned soooo much that is useful around this incredibly simple concept. And I also learned quite a bit from you as TeleClass leader -- loved your affirming style, your habit of creating closure with participants who ask questions or share stories, etc. You are one of the better ones [TeleClass Leaders] I’ve experienced. Thanks for sharing yourself with us!

Creatively yours…Jim Smith, SPHR, Ideator. Coach. Resource.

The class was so helpful and interesting and I benefited a lot from listening to the other classmates. Thank you for your leadership and experience...You certainly have a delightful way to motivate and encourage...! C. Marcus