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Corporate Coaching and Your Future are...?



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December 5, 2001                                                

Dear Readers:

Corporate Coaching is an important topic that comes up more and more among Coaches planning for the future of their practices.

Today, we respond to this growing interest by exploring some of the compelling reasons why Corporations hire Coaches, and why you may wish to consider Corporate Coaching if and when it comes time for you to specialize.  As a bonus in this issue, we've also included a RealAudio recording of veteran Corporate Coach Val Williams, who shares her expertise on how most any coach can sell their services to a Corporation. 

For those of you who are used to seeing the Scoop daily, or Today's Coach weekly, we have merged the two ezines and are now bringing you two issues of Today's Coach each week.  Our content will continue to focus on highly practical and progressive news, resources and dialogue of importance to Coaches.  Your suggestions and submissions are always welcome.

All the best,

Andrea Lee
GM, CoachVille


Feature Article

The Top 10 Reasons Why A Corporate Executive Hires A Coach

by Thomas J. Leonard

Copyright 97, 98, 99, 00, 2001 CoachVille

Executives hire a coach for many reasons, but there are ten overriding ones that are particularly important in light of today's fast-changing workplace.

1. To improve the existing culture of the company.

Company cultures need to change from autocratic, rigid, fear-oriented to decentralized, entrepreneurial, cooperative enterprises. Often, the executive who's leading the company is a product of the "old" culture and can benefit from a re-orienteering that an Executive Coach facilitates. The Executive Coach works with the executive to design an optimum operating culture for the firm, and to devise a plan to integrate all players into this enhanced culture.

2. To increase the executive's ability to leverage his/her time.

The role of and leadership methods used by the executive must continually upgrade in order to stay ahead of an increasingly fickle customer base and less-loyal work force. The Executive Coach works to double (at a minimum) the executive's leverage and effectiveness.

3. To improve the way the executive comes across.

Character, communication skills, and listening ability are more vital today to the executive as the customer base and employees expect more polish, sophistication and subtlety. This, plus the increased use of virtual communication methods requires that the personal side/real-person side of the executive comes through in order to maintain leadership-by-attraction vs. leadership-by-control.

4. To have fostering discussions of the executive's ideas that are still in the inkling stage.

Often, the next generation or evolution of a company is conceived during an open discussion of ideas. Most executives don't take enough time for this type of creativity, nor do they have the right "listening partner". The Executive Coach provides the environment in which the executive's inklings, ideas, and concerns are respected and expanded.

5. To get an outsider's opinion from someone (the coach) who has no vested interest in the outcome of the situation.

Everyone the executive works with, including the spouse, has a need to either maintain the status quo or to make changes that benefit themselves/their turf. This self-interest is normal, but may lead to a lack of objectivity and encourages a "not invented here" culture. The Executive Coach is usually the only person in an executive's rolodex whose only priority is the executive's interests.

6. To expand upon, clarify, and clearly put into words the executive's vision for the company.

A huge simple vision naturally keeps customers and employees focused, reducing the need for management and constant motivation. For example, Microsoft's vision: "a computer on every desk and in every home, all running on Microsoft software." Apple's vision? (Good question) The Executive Coach is an expert at languaging concepts, goals and visions, and assists the executive to properly put into words the vision for the company.

7. To have a secure, safe, and confidential outlet to vent, when necessary.

Pent up frustrations, anger, and disappointments impair good judgment. Every executive needs a special person to complain to, vent, and with whom to talk things out.

8. To point out what the executive can't, won't, or doesn't see.

Smart business people understand that they have blind spots and most authorize an insider, outsider, or a team with the permission and mandate to speak frankly and illuminate the executive's blind spots. However, politics being as they are, most individuals aren't empowered to speak their minds. The Executive Coach has an ethical obligation to point out what he/she sees.

9. To find a better way to reduce stress, increase effectiveness, and still have a great life.

The days of the passive/suffering executive spouse are coming to an end, as is the work-is-all-that-matters obsession. Leadership today requires a clear-thinking individual who is in touch with the many parts of life, not just running a company. Executives are expected to have a real life. The Executive coach works with the executive to design a balanced and sustainable personal and professional life.

10. To widen the executive's "pipe" in order to handle a faster flow of information.

The ability to assimilate and analyze huge amounts of data--reports, facts, trends, subtle changes in the marketplace, demographic shifts, needs of the company, status of R&D projects and emerging markets--is enhanced when the executive has a faster mental modem, Pentium chip, RAM, and hard drive space. The Executive Coach helps the executive to notice, feel, sense, see, measure and process more data without taxing his/her personal CPU.


RealAudio recording of Expert TeleClass "How to Sell your Coaching Services to Corporations" Led by Executive Coach and Co-Leader, Corporate Coaching Training Day (CoachVille Conference, March 2002) Val Williams.

Click to Listen:   (55 minutes)

You will require RealPlayer.  Available free at
For more info on Val's TeleClass offerings, click here.

If you are not yet a CoachVille member and wish to access the rest of the ongoing Expert TeleClass series, register to become a CoachVille member for $79, and receive immediate free access to the following topics:

Coach Profile
How to Run a Coaching Chapter
Coaching Demo

Cold Calling for Coaches
High-End Media Coverage for Coaches
The Basics of Developing a Media Kit for Coaches
Media Advice
Money-making ebooks

Voice Makeover
Writing Promo Copy


Coaching in Corporations is the theme of a Specialty Training Day being held in  March 2002 before the CoachVille Conference. Val Williams is co-leader of this special offering. 


"Coaching in Corporations"  
Pre-Conference Specialty Training Day
March 13, 2002, 8 AM to 5 PM, The Riviera Hotel and Casino, Las Vegas Tuition: $79 for both public and CoachVille members

Led by Thomas Leonard, Val Williams and 4-6 other financially successful Corporate Coaches, names soon to be released.
Register here.

Some of the most basic questions Coaches or Coaches-in-Training have about Corporate Coaching are:

What does a thriving Corporate Coaching Practice look like? How can you have one? What tools do you need to start?

If you're looking for an entry point into the world of Corporate Coaching, this Specialty Training Day has been designed for you.

By attending this training, you will learn:

-- The Difference Between Corporate Coaching and Personal/Small Business Coaching
-- Do you have what it takes to be a Corporate Coach?
-- How to be Crystal Clear on Who the Client Is
- How to Get your first Corporate Client
-- Using Assessment Instruments as a way of Building Credibility & Getting In the Door
-- What Executives and CEOs Need From You
-- What Managers Need From You
-- Politics and Pathways; Dealing with the Corporate Maze
-- How to Get Championed Within the Corporation
-- The Favorite Topics/Programs That Corporations Will Buy and How To Deliver These Programs
-- What NOT To Say, Offer or Do In the Corporate Arena
-- Preparing Proposals That Are Pre-accepted
--How to Grow Your Corporate Coaching Business
-- The Future of Corporate Coaching

Each of these items will be touched upon in depth in a full days worth of 30-45 minute presentations by 4-6 successful Corporate Coaches, including Val Williams. The Training Day will be held at the Riviera Hotel and Casino in Las Vegas, on the Las Vegas strip, beginning at 8AM, and wrapping up by 5PM.  Hotel accommodations are available at discounted rates for those who require, as are roommate services.  More details on these, and other Conference features here.

Also at the Conference:

Sometimes deciding to dive into a new area such as Corporate Coaching precipitates the need for streamlined systems or automated procedures that may be new to you.  To help with this, expert computer tech guy Clayton Smith is making himself available at the conference so attendees can ask him about computer problems, tech issues or any other 'dumb questions'.  Clayton will be there at the conference available to help you at NO charge.  

Intrigued? Compelled?  Register for the Pre-Event Specialty Training Day by clicking here.

More information about the conference as a whole is available at the CoachVille member area for those of you already registered.  If you are still considering joining the Conference, you will find the latest in useful information here to help make your decision.