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Gifts for Coaches and Coach Clients
December 3, 2001
Today's issue on
Mastering one of the 5 Professional Standards - the
100% Satisfaction Guarantee - marks the inaugural
issue of the newly-merged Today's Coach and Coaching
of you who are used to seeing the Scoop daily, or Today's
Coach weekly, we have merged the two ezines and will now
be bringing you two issues each week, on Monday and
content will continue to focus on highly practical and
progressive news, resources and dialogue of importance to
Coaches. Your suggestions and submissions are always
I hope you
enjoy today's article on the hot topic of the
Satisfaction Guarantee, and its place in a Coaching
Practice. As a bonus, you'll discover an interesting link
containing questions and wisdom from Coaches who are
considering, or currently offering a 100% Satisfaction
I trust you'll
enjoy the merged version of the #1 Coaching Ezine, Today's
Coach, now, more than ever. Thanks for your ongoing support!
1. Offer a 100%
Your physician, tax accountant and therapist do not
offer a 100% money back guarantee. So why should you?
90% of those who read this piece will disagree
completely with me on this topic. Some strongly. Some
Legitimate concerns aside for the moment, there are 5
big reasons to inform your marketplace that their
satisfaction as a client is 100% guaranteed and backed
up with a 100% refund promise.
Consumers of products and now
services are coming to expect a 100% satisfaction
guarantee whether it's for a Hershey chocolate bar or
for H&R Block tax preparation services.
More companies and service providers now
offer this level of guarantee because if they don't
the consumers will buy from someone who will offer
them this guarantee. And, this level of satisfaction
guarantee is now entering the world of professional
services, including the coaching profession. Within a
couple of years, you'll see many, if not most, coaches
offering this satisfaction guarantee. At
CoachVilleReferral.com, we'll probably even add
this as a searchable feature for the folks looking for
coaches. That'll bring more coaches further along
this path, driven by the desires of the buying public.
Offering a 100% money back guarantee of satisfaction
is just how business is going to be conducted in every
industry. Period. It's just a matter of time. And
coaches have the opportunity be at the forefront of
this trend for all of the professions.
You will be a much better coach,
and more quickly, if you have the courage to offer a
100% money back guarantee to all clients.
This because, believe me, you'll get a lot
closer to your clients and be much more responsive to
what they say their needs are, if you and they know
they can get their money back. It's a healthy/good
fear factor because it's based on performance and
satisfaction. Yours and the client. I believe this
guarantee significantly strengthens the client/coach
And challenges we coaches to improve our competencies
in all areas. It's somewhat scary to offer a
guarantee, but I believe that you'll be better off for
You'll impress people; lots of
people. At a very, very low cost to yourself.
90 to 99% of your clients will never ask
for their money back, so the financial risk to you is
pretty low. But by offering a 100% satisfaction
guarantee, potential (and current clients) will be
impressed with your professionalism (and courage!).
It will set you apart from others and other
professionals as well.
You'll tend to only accept
clients who you can do good work for.
One of the biggest problems the coaching
industry is facing right now is that coaches are
taking on clients that they cannot do great work for
either because the client isn't ready/right for
coaching or the foci or scope is beyond the coaches
expertise in their role as a coach. By offering a
100% satisfaction guarantee, you'll think twice about
taking on a client who you don't have a lot of
confidence in or that you don't think you'll be able
to do great work for.
You'll get more clients because
you'll be reducing the risk of a new client hiring
The biggest, often unspoken, concern that
potential clients have when thinking of hiring a coach
is "Will coaching work for me?" And their second
concern/question is "Will I get ripped off?" Hey,
we're a new industry and I believe that we need to go
out of our way in order to reduce the buying risk for
our clients, especially first timers. Offering a
satisfaction guarantee is a way to bring more clients
into the fold of coaching.
About the graphics...
Feel free to download and use on your website or email
signature. I created this graphic this morning for
you. To download, place your cursor over the image
and right click and then save to your hard drive.
Both graphics are identical but the on the right is
'animated,' meaning that the 100% flashes. Both
graphics are gif files.
Enjoy! This is a big issue/item for
our industry and I believe CoachVille can facilitate a
great forum for an exchange of ideas and strategies.
Full Practice participants were invited to email with
questions about this topic. Thomas then compiled these
questions along with answers wherever possible in a
special report, available as a special bonus to
Today's Coach readers by
The four other professional standards covered in this
unit of the Full Practice 100 eCourse are:
day customer service response
Arms length, professional relationship
Nothing negative said, ever
100% confidentiality, always
If you are not yet a CoachVille
member and wish to
these, and the 95 other lessons in this eCourse,
register to become
a CoachVille member for $79, and your upgrade fee
for the Full Practice tuition is only $39.
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