Subscribe | Unsubscribe | 15,836 subscribers | published by | past issues




What are the Four Basic Tools of Coaching?






FREE with CoachVille Membership.

Full Collection of 55 Distinctions. Here.










RealAudio/Web Version Now Available




Gifts for Coaches and Coach Clients here.




Get Licensed to Offer:

$129 non members/$99 members. Materials and 6 week Train the Trainer TeleClass included. Here.




November 26, 2001 


Dear Today's Coach Reader:

We're having a little game and you're invited to play...

Last week in the New Yorker magazine, I was reading a profile of Louis Kahn, the famous American architect.  The author of the piece mentioned in passing the 4 basic tools of architecture:  space, light, texture and proportion.  Which was news to me, and exciting. 

Exciting because I realized we don't have a standard list of basic coaching tools for our profession.  But with your help, I believe we can come up with such a list. 

The 4 basic tools of coaching will be a great foundational piece for our upcoming Certified Coach Program, and for the coaching profession as a whole.

Would you be willing to pick the four words you feel are the four basic tools of coaching?

I created the graphic above of the 4 basic tools of architecture, just to stimulate your thinking with a visual.

We'll be offering cool gifts for those of you who send in the 4 tools that the team at CoachVille selects as the 4 we want to use.  And, we'll be sending out a graphic to all subscribers like the one above, but consisting of the 4 Basic Tools of Coaching, should you wish to use it when educating clients or the public on the subject of coaching.

Deadline is December 1, 2001, if you'd like to play.  Simply email with your four words in the body of your message (and make sure there is nothing else in the body of your message, no signatures, other comments, etc.).  We'll announce the winning 4 words by December 7, 2001.

thanks for playing!


Thomas J. Leonard

Create a website that tells your story and closes the deal - so you don't have to!

Winning Websites for Coaches
(TeleClass and Guided Virtual Tour) Led by Dave Buck

6 Thursdays, January 10, 17, 24, (no class on Jan 31), February 7, 14, 21, 2002, 3-4PM Eastern/NY.

Tuition: US$129 public/US$99 CoachVille Members
Register Now.
Let's get right to the point - to build a thriving coaching business you either need to be an extraordinary sales person (that's funny), OR you need a great website.

Not just any website, a site that reflects your voice, your point or view and your style. AND it needs to be extremely inviting and informative - NOT to everyone, just to your ideal clients. You may not know where to begin or what to write. You may have a website that needs a major personality adjustment. You may have no idea how to get ideal prospects to visit your site so that you can benefit from all the time and energy you spent creating it!

In this innovative 'web-enhanced' TeleProgram
(affectionately known as a virtual guided tour) you will not only learn the best website design strategies - you will see for yourself the best coaching sites on the web. Seeing is believing!  We'll visit, talk about and critique the best sites and in the process you will create a strategy that will work for you.

E-commerce explained! Yes, in this class you will learn the steps you must take to collect money on your site. With concrete examples along the way.

If your site is up and running,
we can also consider including your site in our virtual tour - you'll get instant feedback from a lively group of experts (a MAJOR value add).

(Note: This class is founded on the principles laid out in Full Practice 100 Lessons 25-34 and 50-54 (weeks 6, 7, 10.) If you don't already know this course, that's fine, there's no requirement, but if you wish to find out more, go to

For registration details, click here


Week 1
--Website design primer
--Website as email converter - essential for realizing the long term value of a visitor / follower / potential client

Week 2
--Website as a solution
--Website as a Sales Letter
--Website as a program menu

Week 3
--Website as a billboard
--Website as a mall
--Website as a Portal
--Website as a testimonial center

Week 4
--E-Commerce primer: Shopping carts, merchant accounts, auto-responders and affiliate programs.
--Everything you need to know to generate revenue and automate time-consuming manual processes.
(This session alone is worth the price of the class.)

Week 5
--E-Commerce continued: In this session we will tour several coaching sites that provide great examples of how to "work" e-commerce
--Passive revenue primer

Week 6
--Driving traffic to your site thru
-Search engines
-"pay-per-click" sites
-coach referral services
-links with other sites

Final Note:
You will get lots from this class just by phone, and by browsing the web addresses from the virtual tour after the class. (All virtual tour addresses and more will be posted in the student only resource area.) To get the full impact of this course though, you need to be able to be online and on the phone simultaneously for the majority of the classes. No cell phones, please.

This class WILL fill quickly.
Register Now to reserve your seat.