exciting addition to CoachVille's Coach training curriculum is
for CoachVille members and starts
Monday, November 12, 2001.
To view a sample lesson,
Elevate your TeleClass leading from a great hobby to a real business
with a lifetime of revenue.
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November 12, 2001
About a month ago, we asked newer and veteran coaches
alike to tell us what they wish they'd known when they
first started Coaching. In this Special Report from
CoachVille, we share with you a compilation of their
The content is varied and largely unedited, resulting in a
smart, funny, enlightening and free-flowing read. From
time to time, we request input of this sort so we can
understand and respond to where the Coaching Community is
at in terms of learning, evolution, needs.
Another example of something that evolved from this kind
of process is the Passive Revenue eCourse, which starts
today at CoachVille. If you'd like to be a part of
this or other such innovative projects, consider joining
CoachVille. Details below.
I Wish I had
Report from CoachVille
CoachVille. all rights reserved.
I wish I had known...
►The exact difference between coaching,
counseling and mentoring.
►The importance of contracting.
►More about my own beliefs and values.
►Just how powerful a development tool coaching is.
►If I had known how coaching would change my own life so
would have done it sooner!
►I wish I had known that I was ready to
offer clients value right away.
►I wish I had known that there is no ""arriving"" as
a coach -- there is always more to learn (but waiting to know
before starting to work with clients is a big mistake).
►I wish I had known that it really works to be straight with
clients about where you are in your coaching development and there
are lots of people who are happy to work with new coaches who are
learning their craft.
►I wish I had known that if I wanted to have a coaching
business, I needed to treat it like a business and learn (about
marketing, managing, etc.) accordingly.
►I wish I had known that coaching is a lot of fun when I use my
intuition and check what I know at the door.
►I wish I had known that I didn't need to
""know it all"" before I worked with my first client.
►I wish I had known better how to price my services.
►I wish I had known how to contact numbers of other coaches to form
sort of a
coaches support group...for knowledge/technique/story sharing.
►I wish I had known how to promote myself better when I first
wish I'd known that many experienced coaches welcome contact by ""newbies""
and are very generous with their support.
wish I'd known that less expensive means of coaching training (Coachville,
in particular) was going to be available very soon after I started
wish I had known that Coaching is powerful, funny and enjoyable!
wish I had known that you don't have to coach everybody--just
those you 'fit' with.
wish I had known that coaching is better than traditional managing
in the corporation.
wish I had known about Thomas Leonard and his prolific
contributions to the coaching profession a long time ago.
I wish I had known
schedule committed ""coaching sessions"" with buddies from my
a substitute for seeking ""real"" clients.
to find a mentor coach who'd really click with me when I didn't
know what I wanted or needed nor how to verbalize that.
it would be OK to start with group coaching instead of having to
individual clients first.
wish I had known how important to my own growth, both as a coach
and personally, it was to hire my own mentor coach.
wish I had known how comfortable the TeleClass delivery method
become, and how quickly.
wish I had known what to say to clients when they want to
terminate, especially when they are saying, "I don't know what the
next step is."
wish I had known how important it was to find my own coaching
►I wish I had known to establish a relationship based on trust.
With trust the coach can act more powerfully with the client.
I wish I had known
►How to have more confidence in the process of firing a client
or letting someone go who isn't willing to make changes
►That as a new coach I didn't have to make myself overly
available to my clients schedules. Now I coach 3 days a week and
if clients want to work with me it's on those days only.
►To listen to my instincts about my abilities i. e. you don't
have to be a certain coaching school graduate to be a great coach.
My skills, my personality, my life, my education and my desire to
continue in all those areas is perfect.
►I wish I had known how to talk to people about coaching in a way
would hire me.
►I wish I had known how to get referrals.
►I wish I had known that I didn't have to reinvent the wheel.
►I wish I had known what a warm community
(of coaches) is out there.
►I wish I had known how long it would take to become
►I wish I had known/understood some of the shifts necessary to be
effective as a coach (rather than a trainer or consultant,
therapist, etc.), and how the skills are similar yet different.
►I wish I had known how to convert pro bono to paid clients.
I wish I had known
►....that it's okay to show your vulnerability to clients
►....that a niche can be more about the way a client thinks than
demographic characteristics like biz owner, woman, executive, etc.
►....that getting rigid about what you charge as a new coach slows
you down. ►You can charge different clients different amounts
►....that it does work to coach friends.
►....that classes would slow me down. It's okay to start coaching
first and then hone skills.
I wish I had known, that
►my therapeutic skills may even improve through learning coaching
►I don't have to decide right now if I'm going to do either
coaching or therapy for the rest of my life. there are
possibilities to do both, each in a separate setting.
►coaching is not so much about techniques and skills but about a
very specific way to encounter people in their situation
►I wish I had known what kind of money is available through
coaching as a profession. (perhaps I would have started earlier!!)
►I wish I had known more about starting a business before I started
►I wish I had known that asking for help produced RESULTS.
►I wish I had known I didn't have to have all the answers.
►I wish I had known I could be very strong and not lose my clients.
►I wish I'd known to challenge more AND love more.
►I wish I'd been more clear about what I personally had to offer
the client based on WHO I am.
►I wish I'd known that everyone single person who came to me (and
comes because of WHO I am. This is enough.
►I wish I'd had more courage to say, 'I don't know feel qualified
in that area, let me refer to someone who does.'
►I wish I'd known all the client needs
much of the time is to be "heard".
►I wish I had known that who I am works!
►I wish I had known that the truth is always good news
5 things that I wish I had known/understood about coaching
when/before I first got started coaching:
► that I could start right away coaching others (even for free)
and quickly gain confidence that I made a difference in their
►that it is ok to be straight with people and tell them what you
hear in what they are saying – not to just respond to there
►that what I have to offer – makes a difference in their lives –
AND – is worth charging money for;
►that other coaches, including CoachVille exist as resources and
for continued growth and development; and
►that coaching people and seeing them “have” great lives is so
richly rewarding regardless of the amount I am charging them.
►I wish I had known that if I keep moving forward things will
►I wish I had known that defining ""what a
coach is"" is best left to ""what a coach does for his/her
clients"" without jargon.
►I wish I had known to ""just roll with it"" in regards
to my clients from the very beginning instead of feeling the need
to jump in ""and say the right thing.""
►I wish I had known that it is ok just to be with the client for
awhile and say absolutely nothing.
►I wish I had read The Dark Side of the Light Chasers before I
coached many clients!
I Wish I Had Known...
►The power of the coaching partnership
►That results can be achieved so quickly
►That coaching can be done on the telephone and not restricted to
face to face.
►That coaching is not restricted to sports
►That coaching is not what sergeant major's do
►That coaching is nothing to do with content
►I wish I had known that initial success brings marketing
►I wish I had known that someone saying ""no"" to my services does
not equate to a judgement of my worth.
►I wish I had known how my phone bill would grow.
►I wish I had known perfect I am - I would
have lightened up on myself when I started studying.
wish I had known where to go to find a coach for myself.
wish I had known ...
... how important it is to grant yourself permission to play
... that the present moment contains all the resources you need
... that you don't need to know the story to effectively coach
... that the goal is for the client to understand, whether I do or
... that people really want to be coached - they just may not
to start a coaching relationship on the ""right foot""
I needed to LEAD - not always follow
I needed to continue being coached myself
my life would just get better and better
wish I had known that coaching is the positive career progression
from an unlicensed counselor.
wish I had known that coaching creates a positive motivational
energy charge between people.
wish I had known that coaching attracts true leaders who have
already gone through or are going through their own therapy
to start the first client interview.
to establish my pricing.
wish I had know how to set-up the structure of my first sessions.
wish I had know the appropriate way to end a sessions when the
time was up.
I wish I had known...
I'd learn to coach the quickest by doing it...not reading about it
I'd learn to coach the quickest by doing it...not talking about it
I'd learn to coach the quickest by doing it...not watching it
I'd learn to coach the quickest by doing it...and screwing it up
that I'd learn to coach the quickest by relaxing and having fun
In other words - DO IT!
wish I had known...
…that profound change can occur for a client in as little as a few
…the value of carrying one or two “free” clients on whom I could
experiment, try new approaches, and get immediate feedback from
…how to set up the contractual relationship effectively
…how to deal positively yet directly with a client who “stands me
up” for sessions
...that not everyone would be as excited as I am about coaching.
wish I had known there is a lot to learn about coaching that is
different than therapy.
wish I had known more about how to accept payments for sessions.
headsets for phones.
business software that keeps my client files organized.
it does take time to establish clientele in the beginning.
wish I had known about attraction vs. marketing
wish I had known that I have coached and coached and coached with
taking a class in it. Classes only make me better!
wish I had known
...that clients desire and long for another authentic voice, and
packaged, credentialed responder.
...that I would discover clients in the most unexpected places.
...that coaching resonates with what I do in every aspect of my
expresses my most courageous and forthcoming self.
wish I had known that telling the truth is what we are paid to do,
matter how hard.
wish I had known that if I am afraid of telling the truth, then it
about me and not about the client.
wish I had known to check out tax situations, finance and ways of
myself up as a coach earlier.
►How much people like coaching if you don't explain it as coaching
►How to interrupt with grace
►How it is not embarrassing to ask for work
►How much fun group coaching is
►I wish I had known the power of disclosing my own personal bumps
and bruises. It quickly builds a trust level that helps me, help
wish I had known that
...that potential clients have money
considerations in proportion to my own money considerations
...that sometimes I'm more committed to somebody's life
working than they are. My job is not to ""save"" those who don't
want to be ""saved.""
...that I could make more of a difference inspiring people to find
their own vision, than rescuing them.
...that some people are content with a mediocre life.
...that some people are more committed to their comfort zone than
to living an exceptional and extraordinary life
...how inspiring I can be, even when I feel like my life is the
...that by focusing my energy on inspiring others, I can raise
myself out of the depths of despair.
..that Thomas Leonard is a ""sensitive guy"" :o)
►I wish I had known that this would allow
me to LOVE my WORK
►I wish I had known that I would GROW myself with every
client I met
►I wish I had known that Personal Foundation would beat me up big
time, in the initial few weeks!!
►I wish I had known that coaching would keep me YOUNG
►I wish I had known that coaching breaks down generations
►Coaching is a business. As such it
needs some business systems, clearly defined product (client
evolution), clear value creation and exchange of value for value
►It's REALLY, REALLY not about the coach.
►It's really, really all about your client!
►The importance of ""what"" questions! Biggest ""aha"" I got
Fortgang's latest book.
►More about introduction packets. (I agree with you that they
►The importance of assessments in order to have a clearer
picture of the client and their needs.
start immediately on Success Team 100.
►That you can get a lot of publicity
(and maybe clients) from writing articles - raising your profile is so important.
►That you don't have to try every coaching model that comes your
way - pick something simple, practice and improve.
►That I could appreciate the importance of
coaching without being so very serious about it.
►How to set my fees as I started so
low I had to build up for along time after to get to a fair rate
(and that affects your clientele who wonder why your rates keep
I would spend more time creating and running a business than I
would coaching. (and Yes, I would still have done it, but perhaps
differently from the outset).
wish I had had experience, just one moment of experience that I
identified as coaching, with feedback from the 'client' that it
wish that I had listened in on an experienced coach coaching a
real client; not a coach coaching me on becoming a coach.
►I wish I had known how seductive
some facilitators can be when talking about building a practice
and making 6 figures in their first year. Not everyone goes there,
wants to go there or is able to go there right off the bat. Each
experience is different.
►That I don't have to be just like or try to measure up to my own
►That coaches are no more a special breed of people than anyone
else. It doesn't serve us to think we have or should have all the
answers, individually or as a profession. Underneath all the other
coaching preparation, all we're supposed to have is some great
questions and a lot of caring presence.
►That working at (efforting, concentrating hard, pushing) becoming
a coach is
counterproductive to the lightness of being and attractiveness
that our clients want to find in us. And it spoils the fun of
►I wish that I had known that I did not have to specialize so
quickly. I mean how can someone ask of you to specialize when you
are so new at labeling yourself as a coach even if you have been
doing it the entire time in your life. You thought you were just
doing what was meant for you to be doing, I guess being a
Christian and bringing up your fellow man.
are more ways of generating coaching income than just by
one-on-one coaching sessions or working in corporations. For
example giving TeleClasses, running n-day programs, e-programs,
►How important the skill of building networks is -
that networks can be virtual as well as ""real"" - that in the
future opportunities will go to those with the biggest networks
much it's said early on and throughout training, I wish I had
known that the best possible coach I could be was to be fully me.
I don't know why that lesson doesn't always get across, but it
took me several months to get it.
►I wish I had known I didn't have to spend so much money :)
learning to coach. CoachVille is a tremendous value, unbelievable
in fact. I paid for my membership that day, but I'm still paying
(and will be paying for a while) for my other training (as great
as it is). Great coach training can be extremely affordable.
TeleClass.com has been extremely valuable too.
wish I had known to frequently preface my coaching comments with,
"May I offer you some coaching?"" This shapes the client's
listening that what you say will not be just another good idea and
that the coach is expecting the client to act on the coaching. It
also gives the client an opportunity to recommit to the coaching
relationship as s/he freely accepts what the coach is about to
wish I had known about all of the wonderful resources that are out
The communities and local groups as well as TeleClasses that I
joined to feel more connected. I wish that I had known how open
and supportive coaches are. I came to coaching with some
preconceived notions about how people in business just do not
share things with one another so I was very wary at first about
sharing and how I would be received. It was wonderful to find out
that was not true for the most part in the coaching community. I
wish I had known a simple and down and dirty way to get started. I
wish that I had had a community of mentor coaches that I could
have gone to that would have helped me to get started. I wish that
I had known that it could take a while to get started. I wish
CoachVille and all of its resources had been available then,
especially full practice etc. I wish that we had known more about
legalities then (when I started).
►That the uncomfortable feeling of
being frightfully green passes quickly - it's like jumping into
slightly cool water that gets more comfortable in no time, so
don't stand on the diving board dreading it.
►That I'm not going to damage my
clients or my identity as a coach by making
mistakes (assuming my I'm grounded in ethics). Mistakes are my
best teachers, and I discover they feel more like friendly
guidance than like a trip behind the woodshed - I didn't have to
be afraid of them.
►That I REALLY - that means me -
don't need 3 certifications and a PhD (in
what?) before I can start coaching. I also don't have to be at 100
Personal Foundations or any other personal development plan. I
don't have to
be perfect or ""done"" with anything. I don't have to earn any
right to be a
coach. All I have to do is open my ears and start coaching.
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today, Monday, November 12, 2001.
student-only website will be available for paid
registrants to access archived lessons.)
The point is, the most
successful individual coaches don't just rely upon 1-1
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use to fund their saving plans and to even out the ebb
and flow of revenue from 1-1 or group clients.
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