2001 | Preview
Secrets of the $100,000+ a year
Ever wonder how the coaches who earn $100,000 - $500,000 per year have
been able to generate this level of sustainable revenue?
We were wondering as well, so we found several coaches earning in this
range to share some of their story and secrets with you. That's
one of the great things about the coaching community -- coaches are
universally willing to share what they know help their colleagues out.
We've included one profile -- of MCC Coach Robert Alderman --
in this July Preview
Issue. (We run one preview issue at the beginning of the month
where we present the topic we're compiling content for, and then at
mid-month, we release the best of what's come in related to that
topic.) So, if you're a coach who earns $100,000+ per year,
and you're willing to share one of the ways that you got your practice
to this level, please just email us your story -- using the following
stories as a guide -- by July 14, 2001, and we'll do our best to include
them in the July 2001 Full Issue of the Coaching Scoop! Please email me
email@example.com with your
100K+ Coach Robert Alderman
coaching fees run $1000-$2500 per month per client, for three 30-minute
by Robert Alderman
The fact is, 99% of coaches are undercharging for their services and I used to be an example of that. In fact when I started coaching my fees were
$150 per month for four
30-minute sessions. My coach encouraged me to raise my fees to
$250 per month and lower the call frequency to three times a month. I did it but I did not buy into it. Two weeks later I called every client and rescinded the price increase. WHY did I rescind? Because I did not believe in my value as a coach.
Move the clock ahead five years and instead of $150.00 a month my fees range from $1,000 to $2,500 a month. What changed?
First, I began to believe in the value of what my coaching was creating in the lives of my clients.
Secondly, I developed or internalized the concept of, "perception of value." During the enrollment process I create the "perception of value" to the client about the value of
"Frank, let me ask you this. What outcome are you looking forward to if you and I decide to work together. What is the one thing you really would value from this relationship?
Frank responds, " I want to take my company from $400 million to $1 billion."
OK Frank, I get it, then let me ask you this, " if you and I could devise and implement some strategies to help you feel you were on your way to reaching that goal, what
would it be worth to you?"
His answer was "priceless."
The perception of value was created. How can the client now tell me that my coaching is overpriced?
They just said it was priceless. (Please read this carefully. I never made a guarantee about results. I said FEEL you were on your way.)
"Well Robert, how much is your coaching?" "Let me tell you this Frank, it is way less than priceless. For me to partner with you and strategize on your issues the fee is $15,000 for six months." (of course in advance)
If you think about this for a minute you can see that by comparison my fee is petty cash. OK, so you don't have a lot of clients in this category but the concept is identical. Create the "perception of
value" and raise your fees.
Get the client to tell you that what you could provide would be PRICELESS.
Believe in yourself and believe in the value you bring to the client.
Pricing is in YOUR head, NOT the clients. I seriously doubt that
there is not a coach reading this that cannot raise their fees tomorrow morning.
If anyone would like to discuss their pricing strategy email me
at firstname.lastname@example.org or
email Thomas Leonard
that you would like a PRICING TeleClass and I will teach all of you
who are CoachVille members, for free, the secrets to pricing your practice double what it is today.
BY the way, as time has evolved, my coaching has created other profit centers.
My coaching practice is 27% of my income.
Product sales 15%
Everyone of my profit centers is created by my coaching relationships.
Suffice to say these numbers are close to $1,000,000 a year.
Thanks, Thomas, for opening the door for me to coaching.
Master Certified Coach
Certified Professional Behavioral and Values Analyst
Sponsor of This
Issue is Mike Jay's training series.
Learn the secrets of developing emotional intelligence!
"Anyone can grow their emotional competence with strategy focused coaching and our proven process of leadership
If you'd like to learn a structured process for developing your clients, add value to your coaching practice and enjoy the benefits of automation, then join our
TeleClass series starting during July 2001!
Here's why strategy focused development almost guarantees coaching
1. Structured process customized for and by each client
2. Automated online system guides developmental process
3. Easy to use format that expedites the creation of developmental plans
4. Allows the client to assume responsibility for their own
If you've ever wanted a structured process for creating coaching success in developmental coaching, this teleclass program is for you.
Click here to sign up
Don't take my word for it.
Listen to what our past participants say.
| Brilliant! Masterful!
--Business and Executive Coach
The programme provided me with a logical and practical method of approaching planning. Having worked through this process in my own practice has clarified and brought awareness to what's important and why it is important. It has also uncovered blind spots that would otherwise have remained as
My client has been preparing a document for Board presentation later this month. I can honestly say that the impact of this programme has given me a broader perspective from which I was able to coach and enable him to question the efficacy of his plans.
Melania McBride Wilson,
--Partner EC3 Ltd, London
Wow! I want to thank you for a spectacular Strategy Focused Coaching Series. Do you know how sometimes things come together and just make sense? After 5 years of working as a business coach, this series of 4 classes created very deep connections between coaching and business reality. The program gave me tools, structure and support to clarify business strategic intention as well as understanding how coaching fits into the Balanced Scorecard. This combination is
Thanks again for a mind-expanding, action-oriented
In summary, here's what you get:
A simple, step by step automated system to create a structured and personally customized developmental plan for each client you send to the system. We'll train you how to use the system in 4 simple and easy to attend teledevelopment sessions. In fact, you'll create your own developmental plan in the process in order to help you learn how the system works.
1. 4 teledevelopment calls with other participants in an interactive format
2. Access to our online developmental plan building system
3. A license to use the system if you complete the simple competency review at the end of the
If you respond right away, you pay only $199.00 for the training (4 teledevelopment sessions) and a lifetime license to use the system with your
Click here to sign up
To your success,
P.S. If you need to add another stream of business income to your practice, this developmental system will improve your chances in the corporate
P.P.S. Use this system of development and guarantee results with your clients. It is almost impossible to fail using this system if the client is coachable. If they're not, we've seen excellent results because they self-identify to their sponsor quickly that are not developmentally ready for coaching.