June 2001 

Welcome to Today's Coach:  International Coaching Profiles.

Hello Readers. Last month after leaving my position at Coach U, I thought that I was also leaving behind the editing of Today's Coach. But I was wrong. It seems to have followed me over to CoachVille, and I'm delighted to be able to continue to produce and edit Today's Coach in its new format, at its new home, without missing a single issue! It's funny how things work out sometimes.

As Thomas mentioned in the preview issue, Today's Coach is now  published monthly and each issue will focus on a single coaching trend.   The trend this month is International Coaching. We received a number of articles from coaches coaching all around the world and we thank you for your gracious and thoughtful input. We believe this issue describes the nuances of coaching in the various countries profiled and shows a breadth of perspectives from coaches living and working in these cultures. We hope you find this issue interesting and useful.  

And if you're at all curious about what's now available at CoachVille.com, please take a look at http://www.coachville.com

As always, your comments and suggestions are welcome. Please email them to editor@coachville.com. Thanks for reading!

Globally Yours,

Steve Davis

International Coaching Reports

Aboodi Shaby
reporting from the UK

The British are beginning to learn that coaching is one way for them to become more successful and happy.
story by Aboodi Shaby 

Coaching in the UK has really taken off in the last two or three years. Compare these figures. In 1999, there were 35 UK coaches in the International Coach Federation, now there are over 220. Coach U reports an increase over a similar period from 200 to 450 students, and there are now several new coach training schools. We also have a few coaching chapters, some of which have grown big enough to be split into two. There have been hundreds of news stories, in both the local and national press, and coaching has also been featured on radio and television. The last year alone has seen the publication of quite a few coaching books by several UK coaches, one of which , Mark Forster's "How to Get Everything Done and Still Have Time to Play", became an Amazon top 100 best-seller, even reaching the dizzy heights of the top ten for a while! 

There is a wonderful coaching community in the UK. We have the UK Coach List - see below. A lot of coaches are now working together, eg. Carole Gaskell's Life Coaching Company (www.lifecoaching-company.co.uk) and ebedo (www.ebedo.com).

I estimate that there are over 1,000 coaches in the UK, most of whom have received some professional coach training. In addition, there are several internal corporate coaches. Although, it hasn't reached the levels it has in the USA, coaching in the UK has made a big impact, and is gaining ground all the time. 

There is no question that coaching in the UK has grown rapidly since Coach U first arrived in 1997, and it continues to become more and more established here.

People in the UK use coaches for all kinds of purposes - to achieve greater business success, to sort out relationship issues, to become happier - and most of all, to get a greater work-life balance. The people I work with are small business owners starting up their businesses, and executives who want to get more satisfaction from the whole of their lives. Many people in the UK work extremely long hours, and coaching can really support them in getting back some control of their lives, and in re-focusing on what is really important to them. 

The last few years have seen an expanded sense of optimism in this country, with more and more people working for themselves, and with people gradually becoming used to the idea of success as being a good thing. People are now much more open about saying that they want to be successful, that they want to be happier, and to doing something about it, than they were ten years ago, and it is into this change that coaching has arrived.

There are many resources available to UK Coaches. We have the UK Coach List - which is an e-mail list for anyone in the UK involved in coaching - a wonderful resource - www.ukcoachlist.com. You can also visit www.websites4coaches.com which is packed full of information about coach training programmes and information about designing your own website.


Keiko Hirano
from Tokyo
Japanese are starting to speak about themselves through coaching.
story by Keiko Hirano

Lately the word 'coaching' is seen quite often on the best selling lists in the business section of book stores. In the personnel training area of the business world, if you haven't heard of coaching, you may find yourself out of the loop. 

Since the launch of the first Coach Training Program in 1997, approximately 1200 people have participated in the training. The number of certified coaches has reached 300. When the program was first established, there were many life style coaches, but presently the need for executive coaching has risen significantly. Especially within corporations, there are a large number of requests for coaching managers en masse, and a major challenge for the Japanese coaching business is to build a network of coaches with the necessary levels to fulfill this need. 

The following conversation is exchanged among Japanese business owners and executives: 'Well, employees these days, they are in a passive state. Especially the young employees. They need to be more spontaneous…' However, despite the fact that they say they want more spontaneity, the managers can't wait to give orders. It turns into a vicious circle. This is where an extreme need for coaching is felt the most. 

On the average, most Japanese do not talk a lot about themselves. Many are very reserved, but people who have been coached show a surprising improvement in their self-expression and speaking ability. In the Japanese culture, opportunities to talk are limited. You could say that this indicates the typical phenomenon of not having anyone around to listen.

As for myself, as one of the first coaches in Japan, my specialty is marketing coaching for people who sell themselves as coaches. Among my clients, many who publish books mention in their preface that it's ' thanks to my coach Keiko Hirano.' This opportunity will likely continue in the future.

Let me introduce you to some web sites related to coaching in Japan. Coach21 and Japan Coach Association.


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